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Marketing coach2u
Practical advice for the marketing manager or assistant
Curated by gillkelley
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Rescooped by gillkelley from Just Story It! Biz Storytelling
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How Siemens successfully uses storytelling

How Siemens successfully uses storytelling | Marketing coach2u | Scoop.it
Keith Ritchie, storyteller at Siemens, talks to Marketing about his role as a storyteller and just how powerful telling a story can be to engage clients, potential clients, and staff. What does story-telling mean to you?

Via Karen Dietz
gillkelley's insight:

Great explanation of 'storytelling' as a strategy or concept, as told to the Australian version of "Marketing'.

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malek's curator insight, May 12, 2013 7:46 PM

It's a strategy, not just words

Emma's curator insight, May 15, 2013 7:56 AM

Esto si es branding

Peter Fruhmann's curator insight, August 8, 2013 6:57 AM

One of the key sentences in this article for me is "I think that good communicators, the great communicators, all really do it (storytelling) naturally." Keith Richie points out that it works for leaders as well as brands and/or organisations. But will all communication professionals who offer 'storytelling' recognize that? I've seen some ugly twists to good stories or good stories thrown away for the sake of a 'new story'...

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Marketing Budgets Rise, Determining Multichannel ROI, Metrics Remains A Challenge

Marketing Budgets Rise, Determining Multichannel ROI, Metrics Remains A Challenge | Marketing coach2u | Scoop.it

As digital budgets rise, agency and client grasp of ROI erodes
SUMMARY: Marketers are increasing their digital budgets while fewer of them grasp their return-on-investment, according to an Econsultancy survey for Responsys. More than 7 in 10 companies say they will spend more on digital, but the number of them saying they have a "good" or "very good" understanding of ROI dropped from 55% to 50%, the study showed. Agencies report that their clients' understanding of digital ROI is also eroding, with 36% ranking it "poor" or "very poor.

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