When you hear someone say the word Pinterest, what comes to mind? In most cases your probably thinking stay at home mom, or even your grandmother. Am I right? The service is a little more than a showcase of favourite recipes and clothes.
Things have changed. Many businesses are taking advantage of Pinterest’s highly visual platform to build brand awareness and enhance their reputation. Yes, another social media platform your business needs to be present on…I can just hear the collective sigh out there! Don’t despair. Leveraging Pinterest for your business, and establishing your presence, your promotions, and share-able content creation is easily doable. Before outlining the first you must be convinced that your business needs to be on this platform.
So why use Pinterest? Many businesses have finally jumped on the Pinterest bandwagon. The main reason is Pinterest does something no other social media does. It presents consumers with images in a simple, fast and easy to consume manner. Brands embrace it because it tells a compelling story that allows for interpretation for each consumer, thus starting a one-to-one conversation.
1. Establish your Presence One of the strategies for using Pinterest is to first make sure you are projecting the right business image. This can’t be stressed enough. Keep your profile professional, this includes your photos, name, pins and so on. All these aspects directly reflect your business, so it’s important to follow these guidelines.
2. Picture Promotions Many businesses today are taking full advantage of Pinterest for a number of reasons. Many people are now making use of promotions. To start utilizing Pinterest for business promotion is simple. Just organize a promotion for your fan base, and make sure it provides them an incentive to post their own images of your products. You can also use your Twitter and Facebook pages to market your promotion beforehand to grow your community.
3. Content On Pinterest it’s important that the boards you create reflect your business or area of expertise. This can either make or break your success of your marketing campaign. It’s key in choosing boards that are related to your niche, and it wouldn’t hurt to follow brands that are related to your business.
Summary Pinterest platforms user base is growing exponentially, which means it’s time for more businesses to take the plunge, and get started. Here are some key words of advice: Put your best foot forward through sharing valuable images and video. Remember, the old adage… a photo is worth a thousand words… and a very powerful marketing tool.
Engaging customers online requires more than just being on the same social networks they are on. You first need to determine what your goals are for social media, how to measure the success of those goals, what tactics to use in your plan, and how to execute that plan. In other words, you need a strategy.
Click on the link for the complete infographic, including details on what options are available in terms of social media platforms, the different values of each, and how they relate to your potential needs.
Additionally, learn about how well they perform with regard to the 4 defined steps in developing a effective social media plan of action, which are:
Define your goals Define your metrics Decide on tactics Execute a successful strategy
So, for those getting started, or anyone who may be re-evaluating an existing social media strategy, check out this infographic that helps inform, organize and achieve online social media goals.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.