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Marketing coach2u
Practical advice for the marketing manager or assistant
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15 Metrics Every Marketing Manager Should Be Tracking

15 Metrics Every Marketing Manager Should Be Tracking | Marketing coach2u | Scoop.it
Take a look at the marketing metrics you should be tracking, but many marketer aren't.

Via CIM Academy
gillkelley's insight:

Ideas for metrics - which ones meet your needs?

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Marketing Budgets Rise, Determining Multichannel ROI, Metrics Remains A Challenge

Marketing Budgets Rise, Determining Multichannel ROI, Metrics Remains A Challenge | Marketing coach2u | Scoop.it

As digital budgets rise, agency and client grasp of ROI erodes
SUMMARY: Marketers are increasing their digital budgets while fewer of them grasp their return-on-investment, according to an Econsultancy survey for Responsys. More than 7 in 10 companies say they will spend more on digital, but the number of them saying they have a "good" or "very good" understanding of ROI dropped from 55% to 50%, the study showed. Agencies report that their clients' understanding of digital ROI is also eroding, with 36% ranking it "poor" or "very poor.

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