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Marketing coach2u
Practical advice for the marketing manager or assistant
Curated by gillkelley
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Why Is Facebook Blue? The Science Behind Colors In Marketing

Why Is Facebook Blue? The Science Behind Colors In Marketing | Marketing coach2u | Scoop.it

Turn out, something as simple as tweaking the color of a button change user behavior or endear people to your product. Buffer's Leo Widrich explains the importance of color in website and brand design.


Via DanielDoherty, Nick Baggott
gillkelley's insight:

Psychology of colour in marketing......

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Callum Wood's curator insight, August 18, 2013 11:41 PM

This article represents a specific component of branding which is color. It not only describes the importance of color in branding and the large effects of color on consumers, but points out that a lot of companies logos who’s colors we thought to just be random and have no meaning behind them, have actually been carefully thought out and developed to create a strong brand and to create consumer response. This aspect of color for branding points out that such little things can affect sub conscious thoughts towards brands, so it is very important to consider every single aspect of everything that represents your brand when branding effectively.

Abby Sy Roldan's comment, August 20, 2013 7:30 AM
@Callum. What a very interesting article. Using colour is a marketing tool to make brands more easily identifiable to consumers. Colour creates a sense of feeling. It changes the way we think about a brand. In the article, the colour blue triggers emotions such as credibility, calming, clean, focused, medical, professional, judicial, power, business like. With Facebook, using the colour blue it was trying to trigger a specific type of emotion. In the article blue means Trust, Dependable and Strength. The use of colour plays a major role in how we analyse brands and companies such as Facebook use it well to create a sense of positive emotion towards the brand.
Matt West's comment, August 21, 2013 5:17 AM
Great articles and points raised here Callum. I agree with all of them and find it interesting to know that most of the colours of brands we see today are not just random. Very interesting how the colours of brand can effect our sub conscious thoughts for the positive or negative.
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Four Steps to a Social Media Strategy [Infographic]

Four Steps to a Social Media Strategy [Infographic] | Marketing coach2u | Scoop.it

Engaging customers online requires more than just being on the same social networks they are on. You first need to determine what your goals are for social media, how to measure the success of those goals, what tactics to use in your plan, and how to execute that plan. In other words, you need a strategy.

 

Click on the link for the complete infographic, including details on what options are available in terms of social media platforms, the different values of each, and how they relate to your potential needs.

Additionally, learn about how well they perform with regard to the 4 defined steps in developing a effective social media plan of action, which are:

Define your goals Define your metrics Decide on tactics Execute a successful strategy

 

So, for those getting started, or anyone who may be re-evaluating an existing social media strategy, check out this infographic that helps inform, organize and achieve online social media goals.


Via Lauren Moss, Cambridge Marketing Colleges
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kendall irvine's comment, September 25, 2013 8:20 PM
I really enjoyed this article due to the simplicity of the inforgraphic showcasing the information in a colourful and engaging way. As there are several types of social media such as facebook, twitter and tumblr (blogs) having media stratergy for each one is important. All of them have different communiction features and different target audiences. Kamal has chosen well and agreeing with emma that this really links well with the week 7 lecture topic.
Christine IMC's curator insight, September 26, 2013 10:15 PM

This is a good article as it uses infographics which makes it easier to understand and take in the idea of developing and implementing a media strategy and in this case for social media. The first 4 steps are the basics to developing a strategy and then it expands on it with not great detail but just the quick basic information one needs to know. Although one thing it doesn't mention though is analyzing a market or finding a target market which I beleive helps within the process of developing a strategy, knowing what potential customers to target or what market or segment.

Selina EverHungry Nihalani's curator insight, October 6, 2013 6:23 PM

In today’s market, social media has become an essential factor of building a business strategy. It is very important that we approach and engage customers through social sites. In the beginning of this article, it shows that a successful social media strategy depends on establishing a sound business goal. Goals must be defined clearly to utilize the appropriate social media in achieving the business goal. After the goals are set, it is also important to define the metrics and tactics. This is because these will measure whether the social media efforts are creating consideration and conversions with the target audience. Through this process, companies can evaluate and measure success and failures, and prepare for a better business strategy to succeed in social media.

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How Nike uses Facebook, Twitter, Pinterest and Google+

How Nike uses Facebook, Twitter, Pinterest and Google+ | Marketing coach2u | Scoop.it
gillkelley's insight:

One of my favourite brands!

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Alex Meek's curator insight, July 1, 2013 4:00 PM

This article hits on topics covered in my past that I have become more aware about. Advertising is always more successful the more platforms it reaches out to. Nike, being one of the biggest names today, takes advantage of all mediums and social platforms in the media. Social networks alone are taking over the journalism world and we need to be familiar with them. Advertising is one of the many things that can be done though the media and these platforms.