Marketing Channels: Communication
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Marketing Channels: Communication
Communication plays a vital role in channel functioning.

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Traditional vs. New Media Channels - Masterful Marketing

Traditional vs. New Media Channels - Masterful Marketing | Marketing Channels: Communication | Scoop.it
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A disscussion of difference of traditional and new media channels of marketing. Knowing where your target market “hangs out” is important to ensuring your message is delivered to them using the appropriate marketing strategies and their preferred communications vehicle. And note that it is important to understand the various communication channels available.

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Srishti Jain's comment, May 7, 2013 9:45 PM
A discussion regarding the communication plan , how important it is to have an effective market communication plan so that the goal is achieved by sending the right message to the right market through these channels . The communication channels and the marketing strategies are well explained.
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Communication strategies in marketing channels: a theoretical perspective. | HighBeam Business: Arrive Prepared

Communication strategies in marketing channels: a theoretical perspective. | HighBeam Business: Arrive Prepared | Marketing Channels: Communication | Scoop.it
Communication strategies in marketing channels: a theoretical perspective. - Find Journal of Marketing articles
Crystal Ma's insight:

A describtion of communiction strategies in marketing channels. Writer state some issues about channel problems and though the marketing literature acknowledges that communication plays a vital role in channel functioning. This theories not only guide the selection of the facets of communication for the model, but also ground the development of the underlying theory for the model.

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Srishti Jain's comment, May 7, 2013 9:51 PM
This articles explains the communication strategies how well it is been promoted through distribution channels. Using appropriate strategies between manufacturers and resellers It also explains communication plays a very important role in channels marketing.
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Marketing Communication - strategy, organization, levels, system, company, disadvantages, business, system

Marketing Communication - strategy, organization, levels, system, company, disadvantages, business, system | Marketing Channels: Communication | Scoop.it
International Organization for Standardization, The Internet, Intrapreneurship, Inventory Management, Inventory Types, Japanese Management, Job Analysis, Joint Ventures and Strategic Alliances, Knowledge Management, Knowledge Workers, etc…...
Crystal Ma's insight:

A good article that give some definitions of marking communication and explain that successful marketing communication relies on sound management decisions regarding the coordination of the various elements of the promotional mix. Article have noted the difficulty of effectively implementing IMC. Defining exactly what IMC is has been difficult.

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Srishti Jain's comment, May 7, 2013 9:40 PM
This articles explains the elements of IMC how it can be effective through various promotional channels like advertisng, sales promotion , direct marketing, public relations, personal selling, internet marketing. By these promotional activities consumer can get adequate information and helps in better consumer decision making thorugh IMC.