Marketing Case Studies
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Markets Slump as Some Earnings Disappoint - New York Times

Markets Slump as Some Earnings Disappoint - New York Times | Marketing Case Studies | Scoop.it
Markets Slump as Some Earnings Disappoint New York Times Wall Street indexes fell on Wednesday, putting the Standard & Poor's 500-stock index on track to snap a four-day streak of record highs, as shares of Caterpillar and a number of chip makers...
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Qantas | Marketing magazine

Qantas | Marketing magazine | Marketing Case Studies | Scoop.it
Marketing news, blogs, case studies, podcasts, forums and marketing careers and jobs, with our dedicated team of marketing experts and the resources of Marketing magazine, the leading Australian marketing publication.
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10 Brand Tactics For Your 2014 Marketing Plans - Heidi Cohen

10 Brand Tactics For Your 2014 Marketing Plans - Heidi Cohen | Marketing Case Studies | Scoop.it

Branding positions your offering in your customer’s mind. A strong brand is simultaneously unique, relevant and consistently used. This is more than just empty marketing-speak. It’s an important success factor that delivers real value to your business’s bottom line.

 

The total value of the BrandZ™ Top 100 Most Valuable Global Brands grew 7% to $2.6 trillion in 2013,and 77% since 2006, according to Millward Brown. This includes overcoming setbacks experienced during the recent recession. The fastest growing brand markets were China, Russia, India and Africa.

 

Over the past 8 years, this portfolio of public companies’ brands increased 58%, more than twice the improvement of the S&P 500’s market value of 23% during that same period. (Chart)


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, October 24, 2013 8:29 AM

A good reminder of the value of #brands and branding strategies.