It's s a myth to think you can and should be manipulating search engines with back links, page keyword stuffing, duplicate content development, etc. It's old school and much of these processes are no longer relevant to Google.
Today, SEO rankings are a primarily combination of creating and sharing great content, building a web site that works for your visitor, coupled with basic on page SEO best practices we've outlined below.
Streaming music services can never be profitable. ... Spotify Will Never Be Profitable Unless It Changes How It Pays Artists. And here is the problem, None of the streaming companies are turning a profit. Artist may bock at loosing more revenue.
The Chief Digital Officer plays in the place where the enterprise meets the customer, where the revenue is generated and the mission accomplished. They’re in charge of the digital business strategy. That’s a long way from running back office IT, and it’s full of opportunity." Gartner implied that the CIO would evolve into this role. But now, according to Chris Curran, chief technologist and principal in the advisory practice at PwC, it's the CMO's game to lose. While collaboration is still the name of the game, he says, "It's more about the opportunity that is presented to the CMO than to the CIO."
Whether a company hires a CDO, and where that person sits in the organization chart, depends to a great extent on the CMO, according to Williams. "If you were a tech-savvy CMO, why would you need a CDO? When you have CMOs that aren't digitally aware, then having a CDO as your wingman makes perfect sense. By the same token, if you are a CIO and not that close to the marketing function, [a CDO may be in order]."
Media/Marketing Deal See Uptick MediaPost Communications Led by TV station group LIN Media's deal for Media General for $2.6 billion, there were 434 overall media/marketing deals in the first three months of 2014 -- this versus 423 the quarter...
Content curation is the creation of significant and appropriate content relating to a specific topic or niche. This terrific marketing tool filters news and information and uses it to compile only very relevant information which is used to develop a business
Google is changing the way links are displayed in Google+ posts. As reported by Google Plus Daily, if you link to a webpage that contains a sizeable image, the subsequent post will now show a larger thumbnail. It has a ragged edge along the bottom, almost like it’s been torn from a scrapbook, and displays a far larger title or headline underneath.
Engagement is an emotional connection. It's the DNA of the relationship. The intensity of the emotion is equal to the connection to your brand. If you don’t put your heart into engaging customers, your competitors gladly will. The apathetic shall walk alone.
Content marketing has flipped the traditional marketing models from the push paradigm to pull. It’s about the law of attraction. It’s also inbound marketing (that has been with us for over half a decade) by a different name.
It is an art and a science that rewards creative content creators. It’s images,text, videos and podcasts.
The craft of content marketing is also many moving parts. It includes the disciplines of search engine marketing, email marketing and social media. You need to understand that making it work is about earned and paid marketing tactics that need to run in parallel if you want to be visible online.
Facebook is testing a new way for users to discover more videos from their friends. According to TechCrunch and sister site AllFacebook, Facebook for iOS users are seeing a prompt to watch more videos when the click on a friend’s movie.
Marketing automation software provides a framework for engaging customers and nurturing them for Conversion. There are numerous packages to choose from (What is the Best Marketing Automation Software in 2014?
Yield Technology's insight:
Why did they over look MCC Marketing Control Center the software that started it all and still has a patten pending http://marketingcc.net
Most organizations have a huge blind spot when it comes to social media. Sure, we’re well past the days of people ignoring social altogether – and that’s great. But most organizations still haven’t given social customer feedback the spotlight it deserves, and that translates into missing huge opportunities for the bottom line. For example, did you know that brands that regularly engage with customers will have six times the number of loyal customers? In other words, six times as many customers will return or recommend your business over those don’t if you regularly engage with them online. It doesn’t take a CFO to recognize this means real revenue and a significant impact on the long-term success of your business.