Marketing
Follow
Find
180 views | +0 today
Rescooped by Yield Technology from Social Media Content Curation
onto Marketing
Scoop.it!

Content Curation In the Content Marketing Mix In 2014

Content Curation In the Content Marketing Mix In 2014 | Marketing | Scoop.it

Excerpt from the last article published by Heidi Cohen on her blog:
"Content marketing in 2014 requires a content curation component and related strategy.

According to Google’s Zero Moment of Truth (ZMOT), buyers check an average of 10.4 sources when they research a purchase. This translates to providing lots of information targeted at answering their specific purchase related questions.
The way to meet this need effectively is to add content curation into the content marketing mix.

Content curation in the content marketing mix
To create an effective content offering, marketers use a mix of content strategies according to 2014 research by Curata.

65% of content is created.25% of content is curated.10% of content is syndicated.


Curated content distributed
When it comes to distributing curated content, marketers focus on 3 key strategies according to Curata’s data.

Over 80% share on social media. 

Actionable Content Marketing Tip: Share content created by your customers such as photographs of your product and reviews.

 

Over 60% share on blogs.

Actionable Content Marketing Tip: Develop blog posts based on curated articles and opinions such as round up posts.

Over 50% share via email newsletters.

Actionable Content Marketing Tip: Make sure you highlight content you created that’s appeared on other platforms such as guest blog posts.

Curation timing
If content curation is an integral part of your social media strategy, it’s important to be present and share regularly across social media platforms. This is particularly important for social signals that influence search results.
Actionable Content Marketing Tip: Determine what level of presence you need on various social media platforms and how much content you need to distribute to be competitive..."

Each point is analyzed with more information. Read full original article here:
http://heidicohen.com/content-curation-in-the-content-marketing-mix/

 


Via Giuseppe Mauriello
Yield Technology's insight:

@yieldtech has helped clients deliver content messaging to the riight audience at the right time

more...
aanve's curator insight, February 14, 6:47 PM

www.aanve.com

 

Cynthia K Seymour's curator insight, February 19, 1:12 AM

Creation, Curation and Connection...  The top 3 balls to juggle in your 2014 social media strategy

Therese Torris's curator insight, February 19, 1:32 AM

Includes research statistics

Marketing
Yield Marketing automation software Increases inbound leads, expand consumer reach and engagement, improves customer relations and makes campaigns. Visit Us at http://yieldtechnology.com
Your new post is loading...
Your new post is loading...
Rescooped by Yield Technology from New Music Industry
Scoop.it!

Digital music sales are in a free fall, as Spotify does to iTunes what iTunes did to CDs

Digital music sales are in a free fall, as Spotify does to iTunes what iTunes did to CDs | Marketing | Scoop.it
Why would you pay $9.99 or more for one album on iTunes when for the same price each month you can hear millions of songs on a streaming music platform like Spotify? The concept of digital download...

Via midem
Yield Technology's insight:

Streaming music services can never be profitable. ... Spotify Will Never Be Profitable Unless It Changes How It Pays Artists.  And here is the problem, None of the streaming companies are turning a profit. Artist may bock at loosing more revenue.

more...
No comment yet.
Rescooped by Yield Technology from MarketingHits
Scoop.it!

How to Use Twitter Better [Infographic]

How to Use Twitter Better [Infographic] | Marketing | Scoop.it
 
We admit it, we love Twitter. And we’re suckers for infographics that give us tips and tricks that will help us love Twitter even more.

Via Brian Yanish - MarketingHits.com
Yield Technology's insight:

Love a good info graphic

more...
Barbara M Fowler's curator insight, July 9, 7:04 AM

An easy to see guide on best practices! 

Treathyl Fox's curator insight, July 9, 12:40 PM

With 140 character limit you can't help but keep it short.  Keeping it real?  I try.  Keeping them honest?  That's Anderson Cooper's job. :)

Rescooped by Yield Technology from The Marketing Technology Alert
Scoop.it!

Is the CMO Dead? - ClickZ

Is the CMO Dead? - ClickZ | Marketing | Scoop.it

Excerpt...

 

The Chief Digital Officer plays in the place where the enterprise meets the customer, where the revenue is generated and the mission accomplished. They’re in charge of the digital business strategy. That’s a long way from running back office IT, and it’s full of opportunity." Gartner implied that the CIO would evolve into this role. But now, according to Chris Curran, chief technologist and principal in the advisory practice at PwC, it's the CMO's game to lose. While collaboration is still the name of the game, he says, "It's more about the opportunity that is presented to the CMO than to the CIO."

 

Whether a company hires a CDO, and where that person sits in the organization chart, depends to a great extent on the CMO, according to Williams. "If you were a tech-savvy CMO, why would you need a CDO? When you have CMOs that aren't digitally aware, then having a CDO as your wingman makes perfect sense. By the same token, if you are a CIO and not that close to the marketing function, [a CDO may be in order]."

 

__________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


Via iNeoMarketing
Yield Technology's insight:

I dont think you be getting rid of the CMO any time soon, I think he is more technical then pure marketing today.

more...
iNeoMarketing's curator insight, July 9, 4:50 AM

Scott Brinker refers to this role as the Chief Marketing Technology Officer, which is a bit more narrowcast.


I've been saying this for more than a year: the CMO needs to be tech savvy, tech knowledgeable. If not, then the CMO is at risk to report into the CIO on all things tech (and marketing is becoming tech-driven).


Build your Marketing Ops function.

Scooped by Yield Technology
Scoop.it!

Prove ROI from Social Media Engagement

Prove ROI from Social Media Engagement | Marketing | Scoop.it
With marketers under unprecedented pressure to prove the value of every marketing pound, here’s how to meet the social media evaluation challenge.
Yield Technology's insight:
MCC the Marketing Control Center runs on Oracle database with out the EBS price. Can you see the difference - I can't see the difference
more...
No comment yet.
Scooped by Yield Technology
Scoop.it!

How Publishers Can Use Marketing Automation to Build a Trusted Audience Relationship and Increase Revenue

How Publishers Can Use Marketing Automation to Build a Trusted Audience Relationship and Increase Revenue | Marketing | Scoop.it
The publishing industry is evolving and B2B publishers need to provide content to engage their readers and satisfy their advertisers.
more...
No comment yet.
Rescooped by Yield Technology from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

5 Easy Site Tweaks to Increase Conversions

5 Easy Site Tweaks to Increase Conversions | Marketing | Scoop.it
Is your site as optimized for conversions as it should be? Even if you are constantly testing and optimizing, you probably still have room for improvement. But whether you are j...

Via Kamal Bennani
more...
Scooped by Yield Technology
Scoop.it!

Media/Marketing Deal See Uptick - MediaPost Communications

Media/Marketing Deal See Uptick MediaPost Communications Led by TV station group LIN Media's deal for Media General for $2.6 billion, there were 434 overall media/marketing deals in the first three months of 2014 -- this versus 423 the quarter...
more...
No comment yet.
Rescooped by Yield Technology from Content Marketing and Curation for Small Business
Scoop.it!

CURATION of Content - Tool to Target Specific Audience

CURATION of Content - Tool to Target Specific Audience | Marketing | Scoop.it
Content curation is the creation of significant and appropriate content relating to a specific topic or niche. This terrific marketing tool filters news and information and uses it to compile only very relevant information which is used to develop a business

Via Peg Corwin
more...
Peg Corwin's curator insight, March 15, 7:02 AM

Summary CURATION post that outlines the advantages of curation, its types, tools (not Scoop.it)  and where to share curated posts.  


Find an interesting section on how to choose subjects to target a specific audience.  The process is to be clear about your brand, pick a topic that is not too broad or too narrow, make use of your expertise, profile your target buyers and look at what thought leaders in your niche are talking about.


If you like this scoop, would you consider a thumbs up or share?

Brian Yanish - MarketingHits.com's curator insight, March 15, 3:14 PM

I agree with Peg's comment, the author of the article forgot to add one of the best content curation tools. Scoop.it

Rescooped by Yield Technology from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

Google+ Follows Facebook with Larger Thumbnail Images for Link Posts

Google+ Follows Facebook with Larger Thumbnail Images for Link Posts | Marketing | Scoop.it

Google is changing the way links are displayed in Google+ posts. As reported by Google Plus Daily, if you link to a webpage that contains a sizeable image, the subsequent post will now show a larger thumbnail. It has a ragged edge along the bottom, almost like it’s been torn from a scrapbook, and displays a far larger title or headline underneath.


Via Kamal Bennani
more...
No comment yet.
Rescooped by Yield Technology from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

17 Rules of Engagement to Create a Love Affair Between Your Brand and Buyer

17 Rules of Engagement to Create a Love Affair Between Your Brand and Buyer | Marketing | Scoop.it

Engagement is an emotional connection. It's the DNA of the relationship. The intensity of the emotion is equal to the connection to your brand. If you don’t put your heart into engaging customers, your competitors gladly will. The apathetic shall walk alone.


Via Kamal Bennani
more...
Heather Koroll's curator insight, March 9, 4:43 PM

add your insight...

 

 
aanve's curator insight, March 9, 7:42 PM

www.aanve.com

 

2DiFore Marketing Solutions's curator insight, March 10, 5:07 AM

What kind of relationships are you creating with your followers? Still skeptical about the use of the social media to move your brand forward? This is a quick and easy read that just may turn the tide for you!

Scooped by Yield Technology
Scoop.it!

The 5 Email Marketing Lessons for Success To Be Learnt from Amazon & eBay - The Email Marketing Blog

The 5 Email Marketing Lessons for Success To Be Learnt from Amazon & eBay - The Email Marketing Blog | Marketing | Scoop.it
The 5 Email Marketing Lessons for Success To Be Learnt from Amazon & eBay (RT @yieldtech Timing is everything when it comes to effective email marketing automation - http://t.co/BRHrpHhliv)...
Yield Technology's insight:
We help clients execute email and beyond
more...
No comment yet.
Scooped by Yield Technology
Scoop.it!

Food Porn and Heat Maps: Exciting Social Marketing Ideas

Food Porn and Heat Maps: Exciting Social Marketing Ideas | Marketing | Scoop.it
Would a really big, really fun idea light a fire under your social marketing efforts? You're in luck! Some inspiration for hospital and health plan marketers...
more...
No comment yet.
Scooped by Yield Technology
Scoop.it!

Revenue in Marketing-Automation Software Sector to Hit $1.9B in 2020 - AdAge.com

Business 2 Community Revenue in Marketing-Automation Software Sector to Hit $1.9B in 2020 AdAge.com The latest analysis from Frost & Sullivan's Global Marketing Automation Software Market research also pegs the current market at $550.7 million in...
Yield Technology's insight:

Growth industry, but does your solution grow with you like @yieldtech does it help you build revenues?

more...
No comment yet.
Rescooped by Yield Technology from Digital-News on Scoop.it today
Scoop.it!

On-Demand Music Streaming Up 42% Over 2013, Digital Sales Down 12% | TechCrunch

On-Demand Music Streaming Up 42% Over 2013, Digital Sales Down 12% | TechCrunch | Marketing | Scoop.it
Nielsen's music report on the first half of 2014 shows digital music consumption rapidly shifting from downloads to streaming. On-demand streaming was up 42%..

Via Thomas Faltin
Yield Technology's insight:

Thinking about it and how much data charges are on cellular people will want to still own the album. Digital download is not dead! 

more...
No comment yet.
Rescooped by Yield Technology from MarketingHits
Scoop.it!

Facebook testing video discovery feature in iOS app

Facebook testing video discovery feature in iOS app | Marketing | Scoop.it
Facebook is testing a new way for users to discover more videos from their friends.
According to TechCrunch and sister site AllFacebook, Facebook for iOS users are seeing a prompt to watch more videos when the click on a friend’s movie.

Via Brian Yanish - MarketingHits.com
Yield Technology's insight:

Video capture and sharing is showing to be the hot market for social

more...
No comment yet.
Scooped by Yield Technology
Scoop.it!

How to Explain Social Media Engagement to Skeptics: An Analogy | DragonSearch Digital Marketing

How to Explain Social Media Engagement to Skeptics: An Analogy | DragonSearch Digital Marketing | Marketing | Scoop.it
Looking for a simple way to explain social media marketing to management or your clients? This easy-to-grasp analogy could be just what you need. (TY for sharing!
more...
No comment yet.
Scooped by Yield Technology
Scoop.it!

Your Anti-Social CEO Is Hurting Your Brand [New Data]

Your Anti-Social CEO Is Hurting Your Brand [New Data] | Marketing | Scoop.it
See how a CEO could be making or breaking the brand based on social media alone. (Only 1 in 5 CEOs have a social media account. Can you believe it?
Yield Technology's insight:
Boy we have seen this too many time
more...
No comment yet.
Scooped by Yield Technology
Scoop.it!

What is the Best Marketing Automation Software in 2014? - Inbound Marketing Firm | Marketing Matters Inbound

What is the Best Marketing Automation Software in 2014? - Inbound Marketing Firm | Marketing Matters Inbound | Marketing | Scoop.it
Marketing automation software provides a framework for engaging customers and nurturing them for Conversion. There are numerous packages to choose from (What is the Best Marketing Automation Software in 2014?
Yield Technology's insight:
Why did they over look MCC Marketing Control Center the software that started it all and still has a patten pending http://marketingcc.net
more...
No comment yet.
Scooped by Yield Technology
Scoop.it!

7 Lies You Can No Longer Tell Because of Marketing Automation - Business 2 Community

7 Lies You Can No Longer Tell Because of Marketing Automation - Business 2 Community | Marketing | Scoop.it
Business 2 Community
7 Lies You Can No Longer Tell Because of Marketing Automation
Business 2 Community
Marketing automation has revolutionized the way B2B organizations manage their leads.
more...
No comment yet.
Rescooped by Yield Technology from MarketingHits
Scoop.it!

Put Social at the Center of Your Customer Universe

Put Social at the Center of Your Customer Universe | Marketing | Scoop.it

Most organizations have a huge blind spot when it comes to social media. Sure, we’re well past the days of people ignoring social altogether – and that’s great. But most organizations still haven’t given social customer feedback the spotlight it deserves, and that translates into missing huge opportunities for the bottom line. For example, did you know that brands that regularly engage with customers will have six times the number of loyal customers? In other words, six times as many customers will return or recommend your business over those don’t if you regularly engage with them online. It doesn’t take a CFO to recognize this means real revenue and a significant impact on the long-term success of your business.


Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by Yield Technology from Destination marketing
Scoop.it!

Switzerland Tourism reaches 1 000 000 Facebook Fans


Via Julien Dos Reis Pedro
more...
No comment yet.
Rescooped by Yield Technology from Content Marketing and Curation for Small Business
Scoop.it!

TIPS - 4 Ways to Create Sticky Content

TIPS - 4 Ways to Create Sticky Content | Marketing | Scoop.it
Sticky content, is one of the most cost effective tools for capturing reader eyes and driving traffic. Here are 4 ways to create sticky content

Via Peg Corwin
more...
Peg Corwin's curator insight, February 26, 6:26 AM

4 content marketing tips are: keep it simple, embrace the unexpected, tell a story, integrate multiple types of content into one.   Read details and examples.


If you like this scoop, would you consider a thumbs up or share?

Scooped by Yield Technology
Scoop.it!

How To Market Your Business Through Social Media Networks - Business 2 Community

How To Market Your Business Through Social Media Networks - Business 2 Community | Marketing | Scoop.it
How To Market Your Business Through Social Media Networks Business 2 Community When it comes to marketing a business, social media can sometimes suck all the oxygen out of the room.
Yield Technology's insight:
@yieldtech we have the tools to help you track sentiment and manage all your social sites from one spot
more...
No comment yet.
Scooped by Yield Technology
Scoop.it!

Social Media Madness: Which network is the best for marketing? - Brafton (blog)

Social Media Madness: Which network is the best for marketing? - Brafton (blog) | Marketing | Scoop.it
Brafton (blog) Social Media Madness: Which network is the best for marketing? Brafton (blog) Are you certain Twitter is the backbone of your social media marketing?
Yield Technology's insight:
So many to choose from which is right for you @yieldtech could help use then
more...
No comment yet.
Rescooped by Yield Technology from The Marketing Technology Alert
Scoop.it!

Marketers Begin Aligning Content With the Buyer Journey - MarketingCharts | #TheMarketingTechAlert

Marketers Begin Aligning Content With the Buyer Journey - MarketingCharts | #TheMarketingTechAlert | Marketing | Scoop.it

Recent research has brought to light the importance of customizing content to the buyer’s journey stage, something that few B2B content marketers feel adept at doing. A new study from Oracle Eloqua and LookBookHQ, conducted among the Oracle Eloqua community, suggests that content marketers are trying to get better on this front, though.

 

Asked how well their sales and marketing teams leverage marketing automation to align content across the buyer’s journey in order to present a more united front in communications, some 49% of respondents said they’re learning how to do so and plan to execute on their within the next 6 months.

 

___________________________________


Via iNeoMarketing
more...
iNeoMarketing's curator insight, February 12, 4:55 PM

I think the reality is far more challenging than the data admits, i.e., fewer 2s, more 3s and 4s.