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The 3 C’s of Successful Content Marketing

The 3 C’s of Successful Content Marketing | Marketing | Scoop.it

Content marketing is a powerful way to get your audiences attention and trust. It might seem difficult to get started but it’s pretty easy to grasp when you break it down. If you are ever struggling, just remember the 3 C’s of Content Marketing – Create, Curate, and Circulate.


Via Ally Greer
Yield Technology's insight:

I like the 3 Cs approach Create, Curate and Circulate.

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Ally Greer's curator insight, January 8, 5:22 PM

The way content marketing is broken down into three C's here makes it seem so simple - and frankly, it is.


Create, Curate, Circulate.


1. Understand your audience and know what they want. Then take that knowledge and make things that will benefit them and that they will find shareworthy.


2. Discover great content related to your field that has already been created by others, add value to it by editorializing, and present it to your readers in a useful, engaging format.


3. Share your content with the world - across all social and traditional marketing channels - multiple times. Don't be afraid to repurpose content, either (in true #leancontent fashion!).

Deyrson 's curator insight, January 8, 5:32 PM


Ally Greer's insight:


The way content marketing is broken down into three C's here makes it seem so simple - and frankly, it is.
 

Create, Curate, Circulate.
 

  1. Understand your audience and know what they want. Then take that knowledge and make things that will benefit them and that they will find shareworthy.
     
  2. Discover great content related to your field that has already been created by others, add value to it by editorializing, and present it to your readers in a useful, engaging format.
     
  3. Share your content with the world - across all social and traditional marketing channels - multiple times. Don't be afraid to repurpose content, either (in true #leancontent fashion!).

 

Linda Buckmaster's curator insight, January 16, 6:34 PM

As we all know it's very difficult to drive traffic to your website. Remembering the 3 C's of content marketing will set you on your way to success.

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Variety Is the Spice of Social-Media Life, Too

Variety Is the Spice of Social-Media Life, Too | Marketing | Scoop.it
The use of social media in your online marketing can breathe fresh life into your online advertising efforts. It is important to ensure that you do not fall into the trap of relying on the same type of social media content, or you could end up defeating your original purpose. While it is challenging to continually create new content for your social media posts, try focusing on rotating various types of social media content so that you are able to post a variety of content that is both timely and interesting.

Via Brian Yanish - MarketingHits.com
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That's a spicy meatball!

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3 Content Curation Best Practices to Optimize Your Content Marketing

3 Content Curation Best Practices to Optimize Your Content Marketing | Marketing | Scoop.it
Blending a mix of new content with the filtering and management of other useful information streams is a productive and manageable solution for providing prospective customers a steady stream of high quality and relevant content.

There are several good services that facilitate curation tasks and software can help, but on it’s own, software isn’t the answer.

Pure creation is demanding. Pure automation doesn’t engage. Curating content can provide the best of both. Here are several best practices to help you with curation sources, types of content and where to publish.

Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, November 18, 3:32 PM

Great article with many useful content curation tips.

Ulises's curator insight, November 19, 10:26 AM

agregar su visión ...

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Why Content and Social Media Marketing are the New SEO

Why Content and Social Media Marketing are the New SEO | Marketing | Scoop.it

It's s a myth to think you can and should be manipulating search engines with back links, page keyword stuffing, duplicate content development, etc. It's old school and much of these processes are no longer relevant to Google.

 

Today, SEO rankings are a primarily combination of creating and sharing great content, building a web site that works for your visitor, coupled with basic on page SEO best practices we've outlined below.

 

Read More:  http://www.huffingtonpost.com/lee-traupel-/why-content-and-social-me_b_5556734.html


Via Antonino Militello
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Cate Ferguson's curator insight, July 23, 11:40 PM

Old 'set and forget - one time only' SEO is long gone. 

The replacement SEO of Content Creation with careful optimisation built in is still relevant BUT much more sophisticated than it was.  This is also a tactic that works but needs something more to be as effective as it was.

 

Enter Social.  Sharing and Engagement are the new keys to effective SEO when combined with good quality, optimised content.  Social engagement is also a Tactic.

 

The element that brings all of this together is a Strategy - how to fit good website architecture to enhance and enable the best user experience (old SEO), excellent optimised content (the way forward SEO) and that vital elusive Social Engagement tactic (the icing on the cake of modern SEO) into a Strategy that will give you want you want.  Connecting these important tactics to the right outcomes to reach the targets, and goals that will bring you organisation what it needs from your digital presence is what a well designed strategy can bring.

 

No longer set and forget SEO but alive and responsive SEO  - amazing.

One Marketeer's curator insight, July 24, 7:31 AM

Afternoon my Friends of the Internet!

Here it is a simple and straightforward explanation what the Oh mighty SEO is all about.

#seo #read #learn #godigital #marketing

David Duncan's curator insight, July 25, 7:10 AM

Content and social are the new SEO

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How Much Do Chief Marketers Get Paid? [Infographic] - Profs

How Much Do Chief Marketers Get Paid? [Infographic] - Profs | Marketing | Scoop.it
Career Management - Most chief marketers earn between $100,000 and $350,000 per year, according to a recent report from The CMO Council.

 

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► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


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Miguel A. de Jesus's curator insight, July 24, 2:24 PM

Hmmm. ... I seem to be falling a little short.

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Digital music sales are in a free fall, as Spotify does to iTunes what iTunes did to CDs

Digital music sales are in a free fall, as Spotify does to iTunes what iTunes did to CDs | Marketing | Scoop.it
Why would you pay $9.99 or more for one album on iTunes when for the same price each month you can hear millions of songs on a streaming music platform like Spotify? The concept of digital download...

Via midem
Yield Technology's insight:

Streaming music services can never be profitable. ... Spotify Will Never Be Profitable Unless It Changes How It Pays Artists.  And here is the problem, None of the streaming companies are turning a profit. Artist may bock at loosing more revenue.

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How to Use Twitter Better [Infographic]

How to Use Twitter Better [Infographic] | Marketing | Scoop.it
 
We admit it, we love Twitter. And we’re suckers for infographics that give us tips and tricks that will help us love Twitter even more.

Via Brian Yanish - MarketingHits.com
Yield Technology's insight:

Love a good info graphic

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Treathyl Fox's curator insight, July 9, 3:40 PM

With 140 character limit you can't help but keep it short.  Keeping it real?  I try.  Keeping them honest?  That's Anderson Cooper's job. :)

Aaron J D McDowell's curator insight, August 6, 12:41 AM

This goes to show that Twitter is more than just a piece of social media entertainment but there are systematic ways to use this platform to help increase brand awareness and appeal to your customer network.

Elena Pitic's curator insight, September 10, 8:07 PM

Twitter is a great social media platform for which a company can use in order to create brand awareness. Hence about 250 million people are active on Twitter why not using it for the purpose of creating brand awareness by advertising a company's brand on Twitter. Go where the traffic is!

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Is the CMO Dead? - ClickZ

Is the CMO Dead? - ClickZ | Marketing | Scoop.it

Excerpt...

 

The Chief Digital Officer plays in the place where the enterprise meets the customer, where the revenue is generated and the mission accomplished. They’re in charge of the digital business strategy. That’s a long way from running back office IT, and it’s full of opportunity." Gartner implied that the CIO would evolve into this role. But now, according to Chris Curran, chief technologist and principal in the advisory practice at PwC, it's the CMO's game to lose. While collaboration is still the name of the game, he says, "It's more about the opportunity that is presented to the CMO than to the CIO."

 

Whether a company hires a CDO, and where that person sits in the organization chart, depends to a great extent on the CMO, according to Williams. "If you were a tech-savvy CMO, why would you need a CDO? When you have CMOs that aren't digitally aware, then having a CDO as your wingman makes perfect sense. By the same token, if you are a CIO and not that close to the marketing function, [a CDO may be in order]."

 

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Via iNeoMarketing
Yield Technology's insight:

I dont think you be getting rid of the CMO any time soon, I think he is more technical then pure marketing today.

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iNeoMarketing's curator insight, July 9, 7:50 AM

Scott Brinker refers to this role as the Chief Marketing Technology Officer, which is a bit more narrowcast.


I've been saying this for more than a year: the CMO needs to be tech savvy, tech knowledgeable. If not, then the CMO is at risk to report into the CIO on all things tech (and marketing is becoming tech-driven).


Build your Marketing Ops function.

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Prove ROI from Social Media Engagement

Prove ROI from Social Media Engagement | Marketing | Scoop.it
With marketers under unprecedented pressure to prove the value of every marketing pound, here’s how to meet the social media evaluation challenge.
Yield Technology's insight:
MCC the Marketing Control Center runs on Oracle database with out the EBS price. Can you see the difference - I can't see the difference
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How Publishers Can Use Marketing Automation to Build a Trusted Audience Relationship and Increase Revenue

How Publishers Can Use Marketing Automation to Build a Trusted Audience Relationship and Increase Revenue | Marketing | Scoop.it
The publishing industry is evolving and B2B publishers need to provide content to engage their readers and satisfy their advertisers.
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5 Easy Site Tweaks to Increase Conversions

5 Easy Site Tweaks to Increase Conversions | Marketing | Scoop.it
Is your site as optimized for conversions as it should be? Even if you are constantly testing and optimizing, you probably still have room for improvement. But whether you are j...

Via Kamal Bennani
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Media/Marketing Deal See Uptick - MediaPost Communications

Media/Marketing Deal See Uptick MediaPost Communications Led by TV station group LIN Media's deal for Media General for $2.6 billion, there were 434 overall media/marketing deals in the first three months of 2014 -- this versus 423 the quarter...
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CURATION of Content - Tool to Target Specific Audience

CURATION of Content - Tool to Target Specific Audience | Marketing | Scoop.it
Content curation is the creation of significant and appropriate content relating to a specific topic or niche. This terrific marketing tool filters news and information and uses it to compile only very relevant information which is used to develop a business

Via Peg Corwin
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Peg Corwin's curator insight, March 15, 10:02 AM

Summary CURATION post that outlines the advantages of curation, its types, tools (not Scoop.it)  and where to share curated posts.  


Find an interesting section on how to choose subjects to target a specific audience.  The process is to be clear about your brand, pick a topic that is not too broad or too narrow, make use of your expertise, profile your target buyers and look at what thought leaders in your niche are talking about.


If you like this scoop, would you consider a thumbs up or share?

Brian Yanish - MarketingHits.com's curator insight, March 15, 6:14 PM

I agree with Peg's comment, the author of the article forgot to add one of the best content curation tools. Scoop.it

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Google+ Follows Facebook with Larger Thumbnail Images for Link Posts

Google+ Follows Facebook with Larger Thumbnail Images for Link Posts | Marketing | Scoop.it

Google is changing the way links are displayed in Google+ posts. As reported by Google Plus Daily, if you link to a webpage that contains a sizeable image, the subsequent post will now show a larger thumbnail. It has a ragged edge along the bottom, almost like it’s been torn from a scrapbook, and displays a far larger title or headline underneath.


Via Kamal Bennani
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The Photos You Post Online With a Product Could Be Used By Marketers

The Photos You Post Online With a Product Could Be Used By Marketers | Marketing | Scoop.it
Most people have probably taken a picture of themselves or others with a mobile phone. If you put the pictures online while holding or wearing a product, you might be revealing more than a pretty smile to data mining companies.

Via Brian Yanish - MarketingHits.com
Yield Technology's insight:

This is an interesting proposal that has been tried before.

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Why Content and Social Media Marketing are the New SEO

Why Content and Social Media Marketing are the New SEO | Marketing | Scoop.it

It's s a myth to think you can and should be manipulating search engines with back links, page keyword stuffing, duplicate content development, etc. It's old school and much of these processes are no longer relevant to Google.

 

Today, SEO rankings are a primarily combination of creating and sharing great content, building a web site that works for your visitor, coupled with basic on page SEO best practices we've outlined below.

 

Read More:  http://www.huffingtonpost.com/lee-traupel-/why-content-and-social-me_b_5556734.html


Via Antonino Militello, Yield Technology
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Cate Ferguson's curator insight, July 23, 11:40 PM

Old 'set and forget - one time only' SEO is long gone. 

The replacement SEO of Content Creation with careful optimisation built in is still relevant BUT much more sophisticated than it was.  This is also a tactic that works but needs something more to be as effective as it was.

 

Enter Social.  Sharing and Engagement are the new keys to effective SEO when combined with good quality, optimised content.  Social engagement is also a Tactic.

 

The element that brings all of this together is a Strategy - how to fit good website architecture to enhance and enable the best user experience (old SEO), excellent optimised content (the way forward SEO) and that vital elusive Social Engagement tactic (the icing on the cake of modern SEO) into a Strategy that will give you want you want.  Connecting these important tactics to the right outcomes to reach the targets, and goals that will bring you organisation what it needs from your digital presence is what a well designed strategy can bring.

 

No longer set and forget SEO but alive and responsive SEO  - amazing.

One Marketeer's curator insight, July 24, 7:31 AM

Afternoon my Friends of the Internet!

Here it is a simple and straightforward explanation what the Oh mighty SEO is all about.

#seo #read #learn #godigital #marketing

David Duncan's curator insight, July 25, 7:10 AM

Content and social are the new SEO

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20 Captivating Content Marketing Facts In 2014 (Infographic)

20 Captivating Content Marketing Facts In 2014 (Infographic) | Marketing | Scoop.it

Content marketing has flipped the traditional marketing models from the push paradigm to pull. It’s about the law of attraction. It’s also inbound marketing (that has been with us for over half a decade) by a different name.

 

It is an art and a science that rewards creative content creators. It’s images,text, videos and podcasts.

 

The craft of content marketing is also many moving parts. It includes the disciplines of search engine marketing, email marketing and social media. You need to understand that making it work is about earned and paid marketing tactics that need to run in parallel if you want to be visible online.


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, July 24, 11:16 PM

Some interesting #stats that #brands may want to consider when developing #contentmarketing strategies.

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17 Must-Dos to Get Your Content Read [INFOGRAPHIC]

17 Must-Dos to Get Your Content Read [INFOGRAPHIC] | Marketing | Scoop.it
A 17-step checklist of key tactics that will optimize and target your blog content to get in front of the people who matter, and generate leads.

Via Brian Yanish - MarketingHits.com
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On-Demand Music Streaming Up 42% Over 2013, Digital Sales Down 12% | TechCrunch

On-Demand Music Streaming Up 42% Over 2013, Digital Sales Down 12% | TechCrunch | Marketing | Scoop.it
Nielsen's music report on the first half of 2014 shows digital music consumption rapidly shifting from downloads to streaming. On-demand streaming was up 42%..

Via Thomas Faltin
Yield Technology's insight:

Thinking about it and how much data charges are on cellular people will want to still own the album. Digital download is not dead! 

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Facebook testing video discovery feature in iOS app

Facebook testing video discovery feature in iOS app | Marketing | Scoop.it
Facebook is testing a new way for users to discover more videos from their friends.
According to TechCrunch and sister site AllFacebook, Facebook for iOS users are seeing a prompt to watch more videos when the click on a friend’s movie.

Via Brian Yanish - MarketingHits.com
Yield Technology's insight:

Video capture and sharing is showing to be the hot market for social

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How to Explain Social Media Engagement to Skeptics: An Analogy | DragonSearch Digital Marketing

How to Explain Social Media Engagement to Skeptics: An Analogy | DragonSearch Digital Marketing | Marketing | Scoop.it
Looking for a simple way to explain social media marketing to management or your clients? This easy-to-grasp analogy could be just what you need. (TY for sharing!
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Your Anti-Social CEO Is Hurting Your Brand [New Data]

Your Anti-Social CEO Is Hurting Your Brand [New Data] | Marketing | Scoop.it
See how a CEO could be making or breaking the brand based on social media alone. (Only 1 in 5 CEOs have a social media account. Can you believe it?
Yield Technology's insight:
Boy we have seen this too many time
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What is the Best Marketing Automation Software in 2014? - Inbound Marketing Firm | Marketing Matters Inbound

What is the Best Marketing Automation Software in 2014? - Inbound Marketing Firm | Marketing Matters Inbound | Marketing | Scoop.it
Marketing automation software provides a framework for engaging customers and nurturing them for Conversion. There are numerous packages to choose from (What is the Best Marketing Automation Software in 2014?
Yield Technology's insight:
Why did they over look MCC Marketing Control Center the software that started it all and still has a patten pending http://marketingcc.net
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7 Lies You Can No Longer Tell Because of Marketing Automation - Business 2 Community

7 Lies You Can No Longer Tell Because of Marketing Automation - Business 2 Community | Marketing | Scoop.it
Business 2 Community
7 Lies You Can No Longer Tell Because of Marketing Automation
Business 2 Community
Marketing automation has revolutionized the way B2B organizations manage their leads.
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Put Social at the Center of Your Customer Universe

Put Social at the Center of Your Customer Universe | Marketing | Scoop.it

Most organizations have a huge blind spot when it comes to social media. Sure, we’re well past the days of people ignoring social altogether – and that’s great. But most organizations still haven’t given social customer feedback the spotlight it deserves, and that translates into missing huge opportunities for the bottom line. For example, did you know that brands that regularly engage with customers will have six times the number of loyal customers? In other words, six times as many customers will return or recommend your business over those don’t if you regularly engage with them online. It doesn’t take a CFO to recognize this means real revenue and a significant impact on the long-term success of your business.


Via Brian Yanish - MarketingHits.com
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Switzerland Tourism reaches 1 000 000 Facebook Fans


Via Julien Dos Reis Pedro
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