Marketers need to ensure that they've created multiple opportunities for engagement with their brand.
The key takeaway for marketers is that you need to ensure that you've created multiple opportunities for engagement with your brand. You need to build a relationship with your audience. You can't always just take tactics at their face-value and their individual contribution - you have to look at the contribution to the success of other tactics, and how all of these tactics work together to drive success.
Ultimately this culminates in two recommendations:
Ensure your marketing strategy takes an integrated, holistic approach that is designed with multiple consumer touch points.Ensure you have the right measurement strategy in place in order to measure not only the individual contribution, but the combined impact of your tactics.
May the power of integrated marketing be with you!