The Third Era of Marketing: Beyond Need and Desire to Expectation Huffington Post With all the power of digital interactive technologies now available to marketers, it's easy to reduce all those consumers out there to numbers on screens.
Undoing Filner's tourism marketing mess U-T San Diego San Diego's City Council took another big step Thursday in undoing the toxic mess left behind by disgraced former Mayor Bob Filner when members — with David Alvarez the lone holdout — voted to...
BUSINESS IN BRIEF 24/11 VietNamNet Bridge "Shopper marketing", a technical term meaning using any marketing stimuli to build brand equity, engage shoppers, and lead them tobuy, is helping European and Asian companies increase income by 20 – 25 per...
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