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How to Create Customer Personas for Your B2B Marketing

How to Create Customer Personas for Your B2B Marketing | Marketing | Scoop.it

Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions, joins the Business of Story Podcast to discuss the importance of knowing your customers in a godlike way and the shift brands need to make to become relevant to their...

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20 Companies That Do Content Marketing Right

20 Companies That Do Content Marketing Right | Marketing | Scoop.it

Examples of big and small companies who are giving content marketing a good name and showing it works.

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12 “Need to Know” Digital Marketing Trends for 2016

12 “Need to Know” Digital Marketing Trends for 2016 | Marketing | Scoop.it

Last year saw the emergence of lots of marketing innovation and creativity. A new year has begun.

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Strategic priorities for oil and gas in 2016

The oil and gas industry had to adapt its planning systems to respond to complexity in 2015. As the industry looks to 2016, planning is still critical, but the task is ...
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When is shared value the right approach? | Shared Value Initiative

When is shared value the right approach? | Shared Value Initiative | Marketing | Scoop.it
Shared value should be a strategy for specific situations, not dogma. (Photo: iStock)
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Does Your Marketing Strategy Enable Customers to Have an Experience? - Huffington Post

Does Your Marketing Strategy Enable Customers to Have an Experience? - Huffington Post | Marketing | Scoop.it
If you haven't been in hibernation over the last few years, you ought to be well aware of the incredible changes the world has undergone.
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The Power Of Customer Trust In Brand Marketing - Marketing Land

The Power Of Customer Trust In Brand Marketing - Marketing Land | Marketing | Scoop.it
Contributor Jonathan Hinz notes that, in the digital age, addressing your online marketing challenges must start with building a foundation of trust.
Victoria Bennett's insight:

Trust, authentic and consistent communication is vital.

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Marketing in Canada: Compassion, Humor and Helpful Tips Are the Ways to a ... - eMarketer

Marketing in Canada: Compassion, Humor and Helpful Tips Are the Ways to a ... - eMarketer | Marketing | Scoop.it
Mothers in Canada are highly active on social media and are often enthusiastic about sharing relatable content with their friends and family.
Victoria Bennett's insight:

And should add, correct spelling, so that it is focused to the Canadian market, eh?

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Wine: What's Hot and What's Not? - Bloomberg Business

Wine: What's Hot and What's Not? - Bloomberg Business | Marketing | Scoop.it
Wine Critic Antonio Galloni discusses trends in the wine industry. He speaks on “Market Makers.” (Source: Bloomberg)
Victoria Bennett's insight:

Great video that communicates the need for French wines to connect directly to their consumers and to focus on the experience. Wine is not pretentious, it is to be enjoyed. #PIAFF

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Crowdfunding oil and gas service company? Fortress Environmental gives it a whirl - The American Energy News : The American Energy News

Crowdfunding oil and gas service company? Fortress Environmental gives it a whirl - The American Energy News : The American Energy News | Marketing | Scoop.it
Fortress Environmental Holdings is looking to "crowdfunding" to finance its newest expansion projects in the Eagle Ford Shale of South Texas.
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Optimism Reigns During the 2015 Harvest in Champagne - Wine-Searcher

Optimism Reigns During the 2015 Harvest in Champagne - Wine-Searcher | Marketing | Scoop.it
Optimism Reigns During the 2015 Harvest in Champagne. Producers are reaching for the bubbles over a cracking vintage. Read wine news & features.
Victoria Bennett's insight:

Great news on this year's harvest. The Mansard family will finish their harvest this weekend; all the best for the best grapes for future bottles of Champagne PIAFF. 

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How Apple Tells A Consistent Story Across Marketing Channels - Forbes

How Apple Tells A Consistent Story Across Marketing Channels - Forbes | Marketing | Scoop.it
If your audience hears it, reads it, and sees your message several times, they’ll be more likely to share your key message.
Victoria Bennett's insight:

More information to push how important simplicity is for business success

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Luxury Brands Can No Longer Ignore Sustainability

Luxury Brands Can No Longer Ignore Sustainability | Marketing | Scoop.it

Diamonds, champagne, and high fashion are coming under pressure.

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69 Experts Share 2016 Marketing Predictions

69 Experts Share 2016 Marketing Predictions | Marketing | Scoop.it

Here are 69 predictions about content, social and digital media marketing in 2016 with just 2 questions.

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Shared Value, Revisited | Shared Value Initiative

Shared Value, Revisited | Shared Value Initiative | Marketing | Scoop.it
This post is the first in a series that focuses on the intersection of shared value and impact investing. We are pleased to be partnering with Caldy Group on this series. 

Via ceciliaganan
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Popping the Cork on Champagne - Entrepreneur

Popping the Cork on Champagne - Entrepreneur | Marketing | Scoop.it
Champagne can be among the most confusing drinks in the wine world. But also the most fun.
Victoria Bennett's insight:

Demystifying the most fun drink in the world

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A Year in Champagne(2014) HD FullMovie (Online) in [English] Free

A Year in Champagne(2014) Full-lenght Movie PLAY NOW @ : http://adf.ly/1QIP1Y A Year in Champagne(2014) A Year in Champagne(2014) Official Teaser ...
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Why 'midstream' energy mergers are booming - CNBC

Why 'midstream' energy mergers are booming - CNBC | Marketing | Scoop.it
Midstream oil and gas dealmaking reached $63.5 billion in the third quarter, driven by megadeals worth $1 billion or more.
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Strong sustainability track record can account for 11% of a company's value ... - The Guardian

Strong sustainability track record can account for 11% of a company's value ... - The Guardian | Marketing | Scoop.it
A new report released at the Commit Forum shows that on average, one third of a company’s name value can come from good corporate citizenship
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Create A Personal Marketing Plan To Help Your Business And Career - Huffington Post Canada

Create A Personal Marketing Plan To Help Your Business And Career - Huffington Post Canada | Marketing | Scoop.it
It's no wonder that when you Google "personal marketing plan," more than 50 million results appear. As the workplace becomes more difficult to navigate and expectations of our performance rise, we are often faced with conflicting goals.
Victoria Bennett's insight:

Great article.

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The 39 steps to being a lady

Victoria Bennett's insight:

Great insight based on the Country Life article, the 39 steps to being a gentleman. Of course the lady is the one who opens her champagne with a sabre.

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A Toast to the Champagne Houses of France - Huffington Post

A Toast to the Champagne Houses of France - Huffington Post | Marketing | Scoop.it
As I raised my glass for a sip, the effervescence of the bubbly tickled my nose, just as I imagined it would have done to monk Dom Perignon had he discovered that his blended grapes made such a fuss.
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Largest Champagne Tasting: Viejas Casino & Resort breaks Guinness World ... - World Record Academy

Largest Champagne Tasting: Viejas Casino & Resort breaks Guinness World ... - World Record Academy | Marketing | Scoop.it
SAN DIEGO, CA, USA -- Viejas Casino & Resort, in celebration of their 24th anniversary, has broken the Guinness World Record for Largest Champagne Tasting; more than 620 Viejas guests and team members joined in the tasting of three exquisite...
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Oil and natural gas priorities for a prosperous Canada - Canadian Association of Petroleum Producers

Oil and natural gas priorities for a prosperous Canada - Canadian Association of Petroleum Producers | Marketing | Scoop.it
Oil and Gas priorities for a Prosperous Canada
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