A year or two ago, email was pronounced dead by many. Well, apparently, email is The Walking Dead, it doesn't quit. ;-)
Joke aside, Sarah Judd Welch offers some great insights on the role of newsletters. I agree with her on everything, especially this:
"Newsletters act as a passive touchpoint with consumers, and whether or not the reader opens it, the brand can stay top of mind by appearing in the subscriber’s inbox at a regular time interval. However, this doesn’t mean brand awareness stops with subscribers. The best newsletters are forwarded along to friends and teams, the email equivalent to word-of-mouth marketing. And word of mouth is still the most effective form of marketing."
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.