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Près d'un Français sur deux est utilisateur actif de Facebook

Près d'un Français sur deux est utilisateur actif de Facebook | marketing | Scoop.it
C'est un record : Facebook compte désormais 30 millions d'utilisateurs actifs sur sa plateforme, en France. La vidéo demeure l'un des contenu phare du réseau social.
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Why Newsletter Marketing Is Making a Comeback

Why Newsletter Marketing Is Making a Comeback | marketing | Scoop.it
Newsletter marketing is making a huge comeback for businesses of all sizes looking to reach an engaged audience. Here are three reasons for the revival.

Via Cendrine Marrouat - cendrinemarrouat.com
Valérie HAMOUCHE COUTURIER's insight:

 

A year or two ago, email was pronounced dead by many. Well, apparently, email is The Walking Dead, it doesn't quit. ;-)

 

Joke aside, Sarah Judd Welch offers some great insights on the role of newsletters. I agree with her on everything, especially this: 

 

"Newsletters act as a passive touchpoint with consumers, and whether or not the reader opens it, the brand can stay top of mind by appearing in the subscriber’s inbox at a regular time interval. However, this doesn’t mean brand awareness stops with subscribers. The best newsletters are forwarded along to friends and teams, the email equivalent to word-of-mouth marketing. And word of mouth is still the most effective form of marketing."

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steve batchelder's curator insight, August 3, 2015 1:28 AM


A year or two ago, email was pronounced dead by many. Well, apparently, email is The Walking Dead, it doesn't quit. ;-)


Joke aside, Sarah Judd Welch offers some great insights on the role of newsletters. I agree with her on everything, especially this: 


"Newsletters act as a passive touchpoint with consumers, and whether or not the reader opens it, the brand can stay top of mind by appearing in the subscriber’s inbox at a regular time interval. However, this doesn’t mean brand awareness stops with subscribers. The best newsletters are forwarded along to friends and teams, the email equivalent to word-of-mouth marketing. And word of mouth is still the most effective form of marketing."

David J Castresana's curator insight, August 3, 2015 4:57 AM

 

A year or two ago, email was pronounced dead by many. Well, apparently, email is The Walking Dead, it doesn't quit. ;-)

 

Joke aside, Sarah Judd Welch offers some great insights on the role of newsletters. I agree with her on everything, especially this: 

 

"Newsletters act as a passive touchpoint with consumers, and whether or not the reader opens it, the brand can stay top of mind by appearing in the subscriber’s inbox at a regular time interval. However, this doesn’t mean brand awareness stops with subscribers. The best newsletters are forwarded along to friends and teams, the email equivalent to word-of-mouth marketing. And word of mouth is still the most effective form of marketing."

Antonio Ormachea's curator insight, August 10, 2015 11:59 AM

 

A year or two ago, email was pronounced dead by many. Well, apparently, email is The Walking Dead, it doesn't quit. ;-)

 

Joke aside, Sarah Judd Welch offers some great insights on the role of newsletters. I agree with her on everything, especially this: 

 

"Newsletters act as a passive touchpoint with consumers, and whether or not the reader opens it, the brand can stay top of mind by appearing in the subscriber’s inbox at a regular time interval. However, this doesn’t mean brand awareness stops with subscribers. The best newsletters are forwarded along to friends and teams, the email equivalent to word-of-mouth marketing. And word of mouth is still the most effective form of marketing."

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[Atelier] Community management: les réseaux sociaux au banc d'essai

[Atelier] Community management: les réseaux sociaux au banc d'essai | marketing | Scoop.it
Des indispensables réseaux aux plateformes émergentes, voici un tour d'horizon du marché social pour améliorer la connaissance de cet incontournable levier marketing.
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Législation : le 'marketing' bientôt hors la loi

Législation : le 'marketing' bientôt hors la loi | marketing | Scoop.it
C'est la fin du 'marketing', de l''emailing' et du 'big data'. Le gouvernement veut franciser le vocabulaire des marketeurs et soumettre les contrevenants à de lourdes sanctions.
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