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Rescooped by Valéri Natanelov from Public Relations & Social Media Insight
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5 Reasons Your Small Business Needs Local SEO | Business 2 Community

5 Reasons Your Small Business Needs Local SEO | Business 2 Community | marketing | Scoop.it

This is partly because Google’s algorithm isn’t playing any games these days, and partly because there are so many businesses working on their local SEO at the same time you are. If these people are your competition it’s going to be more and more difficult to rank as time goes by.

 

Despite all of this, there are still businesses out there that aren’t embracing the essential nature of local SEO. Some are trying to keep things on a purely social playing field by purchasing ads on Facebook and focusing their marketing efforts exclusively in these areas. Others are (seemingly) deliberately ignoring the opportunity presented by the local listing pages offered by the major search engines – Google, Bing, and Yahoo each offer pages that businesses can claim in order to increase their local exposure. And if the search engine has a result to deliver that was created with their webmaster tools, don’t you think it’s more likely than someone other content to appear when someone searches for a term relevant to your business?...


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Jeff Domansky's curator insight, May 5, 2013 6:23 PM

Local SEO is very important for many small businesses and is also one of the more difficult online marketing strategies to master. These tips will help...

Adam Donkus's curator insight, May 14, 2013 4:01 PM

The last reason is definetly the most important reason to invest in local SEO

Rescooped by Valéri Natanelov from Public Relations & Social Media Insight
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How Does Social Media Marketing Attract & Convert Customers?

How Does Social Media Marketing Attract & Convert Customers? | marketing | Scoop.it

Today, the entire business community is aware of the fact that social media marketing (SMM) is a hugely rewarding way to retain existing customers....

 

Social Media has remarkably altered the way people connect, interact, and share information. Facebook, Twitter, Pinterest, and LinkedIn are the most prominent sites where social interactions constantly take place. SMM may be defined as a method to profitably use social media to build relationships, obtain repeat business, and attract to convert prospects through friends sharing with friends.

 

In short, SMM is word-of-mouth powered publicity leading to enlargement of customer-base. SMM means connecting with customers and prospects where they hang out online and actively participate in conversations about the topics most interesting to them. Remember, there are already ongoing conversations between your customers and prospects and it is up to you to take advantage.

 

As a rule, people like doing business with people they know and transact business with people they trust. Though prospects are available aplenty, successfully connecting with them calls for a well-conceived and meticulously executed strategy....


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Cesar Rodriguez's curator insight, May 3, 2013 2:07 PM

Word-of-Mouth is now Digital. It's so important to have well set-up SMM platform.

Jeff Domansky's curator insight, May 3, 2013 4:21 PM

Good thoughts on how social marketing works and how it can be an important part in your overall marketing strategies.

Mondfee's comment, May 9, 2013 10:44 AM
Ditto that.....thanks from me as well.
Rescooped by Valéri Natanelov from Public Relations & Social Media Insight
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How mobile marketing is different from traditional marketing

How mobile marketing is different from traditional marketing | marketing | Scoop.it

Many businesses use the same strategies for their mobile marketing that they use in traditional marketing. They shouldn’t. Each campaign depends on appropriate segmentation for your vertical.

 

For example, a cosmetics company should focus primarily on women at specific ages, depending on the product. A shop that sells wheelchairs and hospital equipment probably shouldn’t be selling to healthy people. Gym memberships target adults rather that children. You get the general idea, right?

 

Strategic demographic segmentation helps companies choose their customers according to their need.

 

Focus on the customer

Here are some best practices for a mobile marketing campaign:

○ Keep the customer involved

○ Listen to customers: comments and criticisms are always constructive

○ Be willing to offer something to the customer

○ If the client requests, let them opt-out easily

○ Take every opportunity to socialize with the customer, be sure to notify them of promotions, discounts or offers;

○ Build lasting relationships with customers;...


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Marie Dougy's comment, May 4, 2013 11:06 AM
effectively it is important to consider the creation of an advertising campaign optimized for mobile - starting with reading and navigation for mobile screens
Jeff Domansky's curator insight, May 4, 2013 2:11 PM

Great tips, useful distinctions between mobile and traditional marketing.

Zeebric's curator insight, May 6, 2013 2:41 AM

Detailed and instructive article on mobile marketing.

Rescooped by Valéri Natanelov from The MarTech Digest
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How to Champion Marketing Automation Investments - Pardot

Research from a January 2013 survey on Marketing Automation from Gleanster revealed top challenges with marketing automation adoption. For organizations that have yet to invest in marketing automation lack of senior management support and funding made the list for the top three challenges. Fortunately there's secret sauce to getting to "YES" faster. Find out in this Analyst-on-Demand video with Principal Analyst Ian Michiels.

 


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marketingIO's curator insight, May 3, 2013 7:03 AM

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