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Rescooped by Tricia Simons from Public Relations & Social Media Insight
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60+ Content Marketing Resources - Categorized

60+ Content Marketing Resources - Categorized | Marketing | Scoop.it

This is an in-depth resources on content marketing pulled together and categorized for every business owner and marketer who wants grow the their business.In order to attract customers in today’s world you need to give them more than what they would expect. This is common sense nowadays as gone are the days when you can just say whatever you want and the customers will believe you. Today, customers are more savvy and more demanding which means that they demand more than just the most basic – they demand more depth and more engagement.That’s where content marketing comes in. That’s because content marketing is a way of interacting with the customer without any selling. It’s a marketing technique wherein you offer relevant and valuable content to a pre-defined audience in order to attract them to you and convert them into potential customers. The point is to give potential customers more than they expect in order to lure them in.That said, doing content marketing can be quite confusing to a beginner. Not surprising since a lot of people who have been doing it for a while also make mistakes. In order to jump start your foray into content marketing here are some resources that can help you plan, create and maximize your content marketing strategy....


Via Jeff Domansky
Tricia Simons's insight:

Useful list to bookmark

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IOANNIS APOSTOLOU's curator insight, September 6, 2013 8:14 AM

After that, you are one the most content Marketeer!

Jeff Domansky's curator insight, September 6, 2013 1:59 PM

This is an in-depth resource on content marketing pulled together and categorized for every business owner and marketer who wants grow their business.

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14 Social Media Tools Used by Marketing Pros | Social Media Examiner

14 Social Media Tools Used by Marketing Pros | Social Media Examiner | Marketing | Scoop.it
Social Media Tools: Discover the tools social media pros are using today and get more out of your social media marketing.
Tricia Simons's insight:

With so many tools and options it is hard to keep up. This is helpful list.

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How to Organize Your Blog Content with A 3-Step Post Tracker

How to Organize Your Blog Content with A 3-Step Post Tracker | Marketing | Scoop.it
Blogging has become a key content marketing activity, and the more you blog, the more you need a simple, scalable way to track your previous posts and plan future content. Find out how to organize ...
Tricia Simons's insight:

useful way to use mindmapping software - thanks!

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Rescooped by Tricia Simons from Content Curation: The Skill
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9 content curation tools that better organise the web.

9 content curation tools that better organise the web. | Marketing | Scoop.it
Numerous content curation platforms, tools and websites are emerging at a rate of knots in 2011, making sense of the social web, and the mountain of content to be consumed. Here's a collection of some of the standout startups.

Via witszen
Tricia Simons's insight:

So many tools, so little time - that is why articles like this are great! I know and use Scoop.it, but most of these are new to me and going to have to try some out.

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Google Hummingbird Friendly Content Marketing Tips - Search Engine Journal

Google Hummingbird Friendly Content Marketing Tips - Search Engine Journal | Marketing | Scoop.it
With Google Hummingbird , context matters as much as keywords and quality content. Learn how to provide context overtly with these tips.
Tricia Simons's insight:

Good simple tips that can be easily implemented as planning new content or revising current content.

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Title and Meta Description Length Tool - Digivate

Title and Meta Description Length Tool - Digivate | Marketing | Scoop.it
Good titles and meta descriptions are essential for SEO. But creating effective and keyword-optimised ones can be tedious and challenging.
Tricia Simons's insight:

good reminder to think about length when working on wepbage titles and descriptions. I have set up a spreadsheet for counting characters/spaces in tweets I upload, now I will add character count to my SEO planning spreadsheets.

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Rescooped by Tricia Simons from Marketing Strategy and Business
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The Definitive Guide to Copywriting by Neil Patel

The Definitive Guide to Copywriting by Neil Patel | Marketing | Scoop.it

Excerpt from article "The Definitive Guide to Copywriting" by Neil Patel on his Quick Sprout Blog:

Here is what you will learn in this 30,000-plus-word guide:
- Introduction http://bit.ly/GDHQ1v

- Chapter 1: Laying a Solid Foundation http://bit.ly/19vqydu

- Chapter 2: How to Better Understand Your Customers and Write More Compelling Copy http://bit.ly/1cnFlOu

- Chapter 3: Headline Writing 101: How to Write Attention Grabbing Headlines That Convert http://bit.ly/19vqAC0

- Chapter 4: 4 Persuasion Secrets of Professional Copywriters http://bit.ly/1cnFmlA

- Chapter 5: Why Your Copy Shouldn’t Be About You and Six Other Proven Tips For Better Writing http://bit.ly/19vqydx

- Chapter 6: 5 More Secrets For Powerful Copy That Convinces People to Buy http://bit.ly/1cnFlOy

- Chapter 7: How to Close a Deal With Your Copy http://bit.ly/19vqAC4

- Chapter 8: Long VS Short Copy – Which is Better? http://bit.ly/1cnFoJW

- Chapter 9: How to Combine Copy and Design For Optimal Results http://bit.ly/19vqydz

- Chapter 10: The Golden Rule of Copy – Test, Test and Test Some More http://bit.ly/1cnFoJY

Read full, original and great guide by Neil Patel here:
http://www.quicksprout.com/2013/10/07/the-definitive-guide-to-copywriting/


Via Giuseppe Mauriello
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Local SEO - Seven Quick Tips for Success [With Infographic]

Local SEO - Seven Quick Tips for Success [With Infographic] | Marketing | Scoop.it
For any given brand today, SEO as part of a marketing strategy plays a pivotal role in order to maximize gains from the web and maintain a consistent revenue stream. Generally speaking, this is more on a large-scale spectrum.
Tricia Simons's insight:

Nice summary with a couple good reminders for local SEO

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Rescooped by Tricia Simons from Content Marketing & Content Strategy
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Back-to-School: The 23 Top Content Marketing Blogs

Back-to-School: The 23 Top Content Marketing Blogs | Marketing | Scoop.it
Want to ensure you’re on top of the latest content developments? Here are the 23 top content marketing blogs recommended by 19 experts.

Via Stefano Principato
Tricia Simons's insight:

Thanks - have some bookmarked, now I can easily add :-)

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Stefano Principato's curator insight, September 6, 2013 2:45 AM

These content marketing blogs are listed in alphabetical order with the exception of Content Marketing Institute

Rescooped by Tricia Simons from Public Relations & Social Media Insight
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60+ Content Marketing Resources - Categorized

60+ Content Marketing Resources - Categorized | Marketing | Scoop.it

This is an in-depth resources on content marketing pulled together and categorized for every business owner and marketer who wants grow the their business.In order to attract customers in today’s world you need to give them more than what they would expect. This is common sense nowadays as gone are the days when you can just say whatever you want and the customers will believe you. Today, customers are more savvy and more demanding which means that they demand more than just the most basic – they demand more depth and more engagement.That’s where content marketing comes in. That’s because content marketing is a way of interacting with the customer without any selling. It’s a marketing technique wherein you offer relevant and valuable content to a pre-defined audience in order to attract them to you and convert them into potential customers. The point is to give potential customers more than they expect in order to lure them in.That said, doing content marketing can be quite confusing to a beginner. Not surprising since a lot of people who have been doing it for a while also make mistakes. In order to jump start your foray into content marketing here are some resources that can help you plan, create and maximize your content marketing strategy....


Via Jeff Domansky
Tricia Simons's insight:

Useful list to bookmark

more...
IOANNIS APOSTOLOU's curator insight, September 6, 2013 8:14 AM

After that, you are one the most content Marketeer!

Jeff Domansky's curator insight, September 6, 2013 1:59 PM

This is an in-depth resource on content marketing pulled together and categorized for every business owner and marketer who wants grow their business.

Scooped by Tricia Simons
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Google+

Google+ | Marketing | Scoop.it

The evolution of Google Penguin

Tricia Simons's insight:

Is it just me, or is Google purposely making the penguin be confused and threatening?? My fave is 1.0 - a real Kawaii character

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5 B2B SEO Recommendations for the Dog Days of Summer

5 B2B SEO Recommendations for the Dog Days of Summer | Marketing | Scoop.it
Late summer is the ideal time to tighten SEO strategy and put in motion steps for the fall and winter. Here are five recommendations to help B2B SEO professionals get through the dog days of summer and into position to end the year on a high note.
Tricia Simons's insight:

These are some really good tips. Still a bit confused about the "not provided" keyword referrals, but the suggestion to study landing pages helps somewhat.

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Rescooped by Tricia Simons from digital marketing strategy
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27 Marketing Strategies To Double Traffic in Under 30 Days [Infographic]

27 Marketing Strategies To Double Traffic in Under 30 Days [Infographic] | Marketing | Scoop.it
Here are 27 proven marketing strategies that you can start implementing today to get more traffic. All of these methods work and have been tested with real results. Explore all the details in this infographic.

Via Bonnie Burns, malek
Tricia Simons's insight:

Nice handy summary to have on hand!

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Terri Pawer's curator insight, August 15, 2013 10:36 AM

Excellent, broad ranging and comprehensive list of strategies.  Anyone can start small with a few ideas and build your campaigns to powerful heights. 

Sameep Shah's curator insight, August 15, 2013 1:31 PM

Don't forget to inlcude Help A Reporter Out -- HARO -- which is a great way to help reporters and get your website seen on extremely high traffic websites!

Nadia Christian's curator insight, August 15, 2013 4:06 PM

If what you are currently doing isn't generating enough quality leads, it's worth the time to read this. You may possibly find something on this list you currently haven't explored.

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Automate Dashboard Updates to Focus Your Time on Analysis

Automate Dashboard Updates to Focus Your Time on Analysis | Marketing | Scoop.it
If you ever find yourself spending too much time manually updating dashboards, stop. Think. Figure out the best way to automate.
Tricia Simons's insight:

Cool ideas. I need to figure out how to present my information in a more efficient, less manual manner!

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200 SEO Ranking Factors for Google

200 SEO Ranking Factors for Google | Marketing | Scoop.it
Tricia Simons's insight:

Great infographic covering all aspects of SEO. Very comprehensive. Thanks WebMag

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Rescooped by Tricia Simons from The Marketing Technology Alert
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How to Improve SEO with Google Authorship - TechWyse | #TheMarketingTechAlert

How to Improve SEO with Google Authorship - TechWyse | #TheMarketingTechAlert | Marketing | Scoop.it
Has your brand taken advantage of the Google Authorship program yet? If not, you're missing out on a powerful way to increase your visibility, establish yourself as an authority, and get some special treatment with Google as a bonus.

 

Advanced/ Digest...

 

1. Rich snippets are eye-catching.

Rich snippets make your content stand out on a search results page, and visibility leads to clicks.

2. Click-throughs are increased.

As we just said, greater visibility does help boost click-through rates, but it’s not just pure visibility that gets those clicks. It’s the sense of trust that readers feel by seeing a name and a face attached to content.

3. Your brand gains instant credibility.

When you have a headshot right next to your search results listing, your company immediately stands out from all the other faceless entities.

4. Your content gets indexed faster.

If your content is of a timely nature, getting it indexed quickly is critical. Google Authorship gives priority to content that’s linked to a Google+ profile, giving it a significant advantage in the race to the top of the search results page.

5. Google Authorship levels the playing field.

When Google Authorship is in the mix, it doesn’t matter as much exactly where your content ranks on the search results page. Being 6th or 7th on the list isn’t as big of an issue when your content comes in the form of an eye-catching rich snippet.

 

___________________________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html ; (your privacy is protected).


Via iNeoMarketing
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iNeoMarketing's curator insight, January 9, 8:47 PM

If Google+ and Google Authorship are not a part of your SEO efforts, scream at someone. This is a gots-to-do situation.

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How to Optimize Your Headlines for Google and Humans

How to Optimize Your Headlines for Google and Humans | Marketing | Scoop.it
Why do search engines always rank certain websites so highly? Sure, their content might be great, but their search engine optimization is definitely awesome. Indeed, for many si...
Tricia Simons's insight:

Nice article showing Bad, Good, Better, Best so you can understand how the meta tags and headline all work together - for SEO and for people.

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16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold | Marketing | Scoop.it
We’ve tapped into some of the web’s finest web analytics professionals to share their tips for mining analytics gold. Here are 16 secret – until now – Google Analytics advanced segments that could make you insights rich, too.
Tricia Simons's insight:

Great tips. My two faves are the keyword length segment and the Q&A keyword monitoring segment. The detecting content piracy is quite interesting, particularly since I have had a run in or two with this happening. 

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Rescooped by Tricia Simons from visualizing social media
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Search Google Like a Pro | Visual.ly

Search Google Like a Pro | Visual.ly | Marketing | Scoop.it
This infographic aims to help readers search Google with a few simple yet very impressive and helpful advance search operators.

Via Lauren Moss
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Jim Doyle's curator insight, December 6, 2013 1:00 AM

Search Google Like A Pro

Sigrid de Kaste's curator insight, December 9, 2013 2:37 AM

Always good to know all about Google...

pulau seribu wisata's curator insight, December 22, 2013 9:44 PM

i like this,,, graphic google, so simple

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A Complete Guide for Conducting a Link Audit

A Complete Guide for Conducting a Link Audit | Marketing | Scoop.it
I firmly believe a thorough Internet marketing audit would benefit every website engaged in Internet marketing.  In particular, conducting a link audit periodically would be even better.
Tricia Simons's insight:

Gives you the what, why and even the how!

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Rescooped by Tricia Simons from Social Media, SEO, Mobile, Digital Marketing
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The Most Important Thing About Infographics

The Most Important Thing About Infographics | Marketing | Scoop.it

The volume of infographics goes up more than 1% each day. I must confess: I never saw the attraction. It’s not like I didn’t realize infographics had become raging hot. I just didn’t get what the big deal was.


Via Kamal Bennani
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How to Optimize Your B2B Landing Page

How to Optimize Your B2B Landing Page | Marketing | Scoop.it
Traffic from social media must come to a landing page to convert those visitors to B2B leads. Knowing the conversion rate of a landing page is the first step to optimizing that landing page. The co...
Tricia Simons's insight:

This is a great list re-emphasizing the important aspects of a landing page ... reduce their choice of actions!

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Want your content to succeed on LinkedIn? Go visual | immediate future.

Tricia Simons's insight:

Nice suggestions with some statistics included.

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5 Clever Ways to Leverage PR for SEO Success

5 Clever Ways to Leverage PR for SEO Success | Marketing | Scoop.it
SEO can have so much more of an impact on the company than simply affecting rankings. A strong outreach campaign can greatly promote the brand, create goodwill, and boost sales above and beyond any ranking improvements that can be influenced.
Tricia Simons's insight:

I love when I can integrate strategies from complementary efforts

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Rescooped by Tricia Simons from Digital Marketing & Communications
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Google's Keyword Research Tool: Top 3 Alternatives

Google's Keyword Research Tool: Top 3 Alternatives | Marketing | Scoop.it

Unfortunately for everyone doing keyword research, Google is taking down their Adwords Keyword Tool, which many of us have been using and loving for quite a while. It’s unclear exactly when this is happening, but as of this writing it will be “in the coming months.

 

Arguably one of the biggest downfalls of losing Google Adwords’ Keyword Tool is that the tool is currently the best available free tool for keyword research out there. We’ll have to mourn the loss momentarily but our keyword research must continue! 

 

Thankfully, there are more fish in the sea. Keep reading and I’ll show you some viable free alternatives to our beloved Google Adwords Keyword Tool, along with pros and cons of each. 


Via Alex Butler
Tricia Simons's insight:

thanks

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Rescooped by Tricia Simons from Content Marketing & Content Strategy
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A Curated List of Content Curation Tools!

A Curated List of Content Curation Tools! | Marketing | Scoop.it
Content curation tools help you find and share relevant content. We have 8 tools that will help you save a lot of time on social media, check them out!

Via Stefano Principato
Tricia Simons's insight:

Some good tools I wasn't aware of. Very handy.

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Ian Cleary's comment, August 15, 2013 9:02 AM
Hi Tricia, thanks for sharing!
Jordi Carrió Jamilà's curator insight, August 16, 2013 3:13 AM

Un artículo que describe muy bien cada una de las 9 mejores herramientas para realizar curación de contenidos.

Susan Friesen's curator insight, August 20, 2013 8:35 PM

Wow, a lot of tool suggetions to use here - which ones do you use?