Good content is better distributed when accompanied by good SEO practices. With Google and other search engines ever changing the rules of SEO requirements, it is imperative for companies to keep abreast of new and ever-changing industry norms. Changes in the past year alone to Google's search algorithms are included in this infographic such as Pigeon which now awards relevance to different geographical areas, locations and geo-tagging.
The best free fonts, from vintage-inspired typefaces to slap-you-in-the-face slab serifs, for Windows and Mac, for a range of design projects.We’ve scoured the web to present you with a fine and varied selection of free fonts. Including scripts, serifs, and a range of ligatures, these fonts will give you greater flexibility in your designs, and add to your arsenal of design tools....
What should a curated post look like? How much of the original article should I include? How do I align this content with my own content?
To help answer some of these questions and outline the anatomy of curated piece of content, we have created “The Art of a Curated Post.” Just like a painting, a good curated post is not complete without all of the necessary elements. Follow along as this curator — let’s call her Claire — paints the perfect post....
Numerous content curation platforms, tools and websites are emerging at a rate of knots in 2011, making sense of the social web, and the mountain of content to be consumed. Here's a collection of some of the standout startups.
Good titles and meta descriptions are essential for SEO. But creating effective and keyword-optimised ones can be tedious and challenging.
Tricia Simons's insight:
good reminder to think about length when working on wepbage titles and descriptions. I have set up a spreadsheet for counting characters/spaces in tweets I upload, now I will add character count to my SEO planning spreadsheets.
For any given brand today, SEO as part of a marketing strategy plays a pivotal role in order to maximize gains from the web and maintain a consistent revenue stream. Generally speaking, this is more on a large-scale spectrum.
Tricia Simons's insight:
Nice summary with a couple good reminders for local SEO
This is an in-depth resources on content marketing pulled together and categorized for every business owner and marketer who wants grow the their business.In order to attract customers in today’s world you need to give them more than what they would expect. This is common sense nowadays as gone are the days when you can just say whatever you want and the customers will believe you. Today, customers are more savvy and more demanding which means that they demand more than just the most basic – they demand more depth and more engagement.That’s where content marketing comes in. That’s because content marketing is a way of interacting with the customer without any selling. It’s a marketing technique wherein you offer relevant and valuable content to a pre-defined audience in order to attract them to you and convert them into potential customers. The point is to give potential customers more than they expect in order to lure them in.That said, doing content marketing can be quite confusing to a beginner. Not surprising since a lot of people who have been doing it for a while also make mistakes. In order to jump start your foray into content marketing here are some resources that can help you plan, create and maximize your content marketing strategy....
Has your brand taken advantage of the Google Authorship program yet? If not, you're missing out on a powerful way to increase your visibility, establish yourself as an authority, and get some special treatment with Google as a bonus.
1. Rich snippets are eye-catching.
Rich snippets make your content stand out on a search results page, and visibility leads to clicks.
2. Click-throughs are increased.
As we just said, greater visibility does help boost click-through rates, but it’s not just pure visibility that gets those clicks. It’s the sense of trust that readers feel by seeing a name and a face attached to content.
3. Your brand gains instant credibility.
When you have a headshot right next to your search results listing, your company immediately stands out from all the other faceless entities.
4. Your content gets indexed faster.
If your content is of a timely nature, getting it indexed quickly is critical. Google Authorship gives priority to content that’s linked to a Google+ profile, giving it a significant advantage in the race to the top of the search results page.
5. Google Authorship levels the playing field.
When Google Authorship is in the mix, it doesn’t matter as much exactly where your content ranks on the search results page. Being 6th or 7th on the list isn’t as big of an issue when your content comes in the form of an eye-catching rich snippet.
We’ve tapped into some of the web’s finest web analytics professionals to share their tips for mining analytics gold. Here are 16 secret – until now – Google Analytics advanced segments that could make you insights rich, too.
Tricia Simons's insight:
Great tips. My two faves are the keyword length segment and the Q&A keyword monitoring segment. The detecting content piracy is quite interesting, particularly since I have had a run in or two with this happening.
The volume of infographics goes up more than 1% each day. I must confess: I never saw the attraction. It’s not like I didn’t realize infographics had become raging hot. I just didn’t get what the big deal was.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.