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The Better Product Always Wins -- And Other Marketing Myths - AdAge.com

The Better Product Always Wins -- And Other Marketing Myths
AdAge.com
It's been my experience that most chief executives pay lip service to marketing and place their bets on innovation.
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SodaStream’s CEO on Turning a Banned Super Bowl Ad into Marketing Gold

SodaStream’s CEO on Turning a Banned Super Bowl Ad into Marketing Gold | Marketer's Paradise | Scoop.it
How @SodaStream turned a banned Super Bowl ad into marketing gold http://t.co/vfJkR0JhJM
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What Marketers Should Learn From Disney's 'Frozen'

What Marketers Should Learn From Disney's 'Frozen' | Marketer's Paradise | Scoop.it
As I watched Frozen’s success continue to snowball over the past six weeks – winning a Golden Globe on Sunday, landing a rare A+ rating from CinemaScore and surpassing The Lion King to become the highest grossing Disney-produced animated film of all...
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CES shows us that marketing is about to get a whole lot more immersive - The Guardian (blog)

CES shows us that marketing is about to get a whole lot more immersive - The Guardian (blog) | Marketer's Paradise | Scoop.it
The Guardian (blog)
CES shows us that marketing is about to get a whole lot more immersive
The Guardian (blog)
It's also a place where we can spot future marketing trends by identifying the tech that will enable them.
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