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Three inspiring B2B marketing case studies

Three inspiring B2B marketing case studies | Marketing | Scoop.it

We get lots of requests for examples of good B2B marketing, so here's a trio for you.For this post, I've been taking a look back at our shortlisted B2B entries from The Digitals awards, which were handed out last month.


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Jeff Domansky's curator insight, November 19, 2013 8:57 AM

Great UK content marketing results and lessons from law firm Berwin, Leighton & Paisner, Financial Times and Sage.

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32 Great B2B and B2C Social Media Marketing Tips

32 Great B2B and B2C Social Media Marketing Tips | Marketing | Scoop.it
B2B vs. B2C – Social Media
A comparison of B2B and B2C marketing on social media.
B2B
Twitter
Is there any need for one? YES
Why? Of all journalist, 46% of them have an account on twitter.
What should I tweet?

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Mirror, Mirror on the Wall - Why Doesn't my B2B Marketing Work at All? - exploreB2B

Mirror, Mirror on the Wall - Why Doesn't my B2B Marketing Work at All? - exploreB2B | Marketing | Scoop.it
You're on the right road

Just by asking the question you've taken a huge step toward solving this vexing problem.  You should also take some solace from the fact that you're hardly ...

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[Infographic] 20 Marketing Trends and Predictions to Consider for 2014 - SocialTimes

[Infographic] 20 Marketing Trends and Predictions to Consider for 2014 - SocialTimes | Marketing | Scoop.it
What should marketers keep in mind as they develop their 2014 marketing campaigns? Here are a few interesting and unsurprising stats from WebDam.
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Social Media Driving Revenue For One Third Of B2C Companies, One Fifth Of B2B Firms [Report] - Marketing Land | #TheMarketingAutomationAlert

Social Media Driving Revenue For One Third Of B2C Companies, One Fifth Of B2B Firms [Report] - Marketing Land | #TheMarketingAutomationAlert | Marketing | Scoop.it
In a year in which more marketers are reporting increased pressure to deliver ROI, social media finally seems to have become a part of the revenue equation for many companies.

 

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marketingIO's curator insight, November 6, 2013 8:20 PM

Yes but to what degree? We've all generated something from social media, but is it a regular source of business opportunities for you? Based on all the research I've seen: not yet. Note the planned investment benchmarks.

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How to Create Videos to Capture Your Audience

How to Create Videos to Capture Your Audience | Marketing | Scoop.it

When it comes to marketing strategy, videos are powerful. How powerful? On Facebook, for example, videos are shared 12 times more than non-video posts. And let’s not forget YouTube, the second largest search engine in the world (after Google, of course). The ability of videos to increase user engagement is unsurpassed.

 

According to YouTube’s statistics page, they get over 800 million unique visitors each month, users view more than 4 billion hours of video each month and upload 72 hours of video every minute. That’s a lot of potential for your video....


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Dennis Staples's curator insight, November 12, 2013 4:01 PM

Good insight on using YouTube effectively!

Marie-Ann Roberts's curator insight, November 16, 2013 5:33 AM

Youtube videos to promote Plumpton CMI Courses?

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To Prove B2B Isn't "Boring to Boring," GE Turns to ... Vampires?

To Prove B2B Isn't "Boring to Boring," GE Turns to ... Vampires? | Marketing | Scoop.it

Check out what GE is doing with vampires to make boring topics like Big Data more interesting.


Via Kamal Bennani, massimo facchinetti
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Big Data Analytics: The Key to Data Driven Marketing

Big Data Analytics: The Key to Data Driven Marketing | Marketing | Scoop.it
Data-driven marketing necessitates the collection, integration and analysis of huge amounts of data from both external and internal sources. And today’s companies are processing 1,000 times more data than they did just 10-years ago.

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Luca Naso's curator insight, October 15, 2013 10:57 AM

As the saying goes, “It’s not what you have. It’s what you do with what you have that matters.”


Here’s a look at why big data analytics are the key to data driven marketing. With Big Data analytics one has:

1. The power to process all data (and not only the 20% used so far)

2. Affordable analysis (cheap storage and operations)

3. Data desegregation (avoid silos)

4. Analysis in real-time

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[INFOGRAPHIC] 27 Proven Marketing Strategies For A Small Budget - SocialMeep

[INFOGRAPHIC] 27 Proven Marketing Strategies For A Small Budget - SocialMeep | Marketing | Scoop.it
In the infographic below, digital marketing agency Crawford and O’Brien illustrates 27 marketing strategies to “double traffic in under 30 days”...

Via John van den Brink, Brian Yanish - MarketingHits.com, malek
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Jeff Domansky's curator insight, October 13, 2013 4:42 PM

Very actionable tips for better social marketing results.

Adelyn Picciani's curator insight, October 14, 2013 10:27 AM

Good graphic with some common sense approaches.

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6 Biggest Mistakes Brands Make on YouTube

6 Biggest Mistakes Brands Make on YouTube | Marketing | Scoop.it
In the beginning, YouTube was a playground for amateurs to post home movies, webcam confessionals and videos of cats chasing string. And it was good. As the platform grew up, a ...

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yeohyc's curator insight, October 15, 2013 12:45 AM

In 2013, we stand at the beginning of a new epoch; one in which brands are becoming creators themselves and, instead of producing.

David Blundell's curator insight, October 15, 2013 3:51 AM

A great list of what not to do on YouTube. Thanks@yeohyc . . .

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99 Facts on the Future of Business - B2B Marketing Insider | #TheMarketingAutomationAlert

http://blogs.sap.com/innovation/ - Business Innovation is the key ingredient for growth in the future of business.

 

Excerpt...

 

The Future of Business is being defined right in front of our eyes. Massive changes brought on by the internet, social media and mobile technologies are transforming business models faster than our ability to keep up.

 

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marketingIO's curator insight, October 10, 2013 6:49 AM

Perspective. Take the time to go through this, and ask yourself if you're on track or you need to explore something further.

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How People Read Online [Infographic]

How People Read Online [Infographic] | Marketing | Scoop.it
Now that reading online involves a bevy of social actions, from sharing to commenting across a plethora of devices, how many of your site’s readers will make it past the first paragraph?.

Recently Slate's technology columnist investigated this issue further in his article You Won’t Finish This Article. Using data from Chartbeat, he found that most readers don’t engage with the article, and if they do, they are inclined to do so before scrolling half-way down the page. 

 

To help us better understand the risks and opportunities about online readership, and to help you, dear reader, get to bottom of this article faster, we present you with an infographic that summarizes it all. 


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Carlos Bisbal's curator insight, October 10, 2013 9:54 AM

¿cuántos de los lectores de su sitio web leen más allá del primer párrafo? 

Carolina Bertolotti Celery's curator insight, October 11, 2013 8:59 AM

Interesting for choosing your web design and update info!

AlGonzalezinfo's curator insight, October 14, 2013 10:27 AM

20% ~ the amount of words readers have time to read on a web page. 

 

Chose your words carefully  8-)

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Top 50 People Most Retweeted By B2B Marketers

Top 50 People Most Retweeted By B2B Marketers | Marketing | Scoop.it
a new study packed with social media insights into the patterns and behaviors of B2B marketing decision makers.

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malek's curator insight, October 9, 2013 9:22 AM

I haven't seen any specific industry for Scoop.It, but I sense it will be on the same bandwagon. Take for example;

- Mashable is on top of industry media content source

- Forbes is the Mainstream Media content source

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TOP 60 B2B AGENCIES: League table analysis | b2bmarketing.net

TOP 60 B2B AGENCIES: League table analysis | b2bmarketing.net | Marketing | Scoop.it
B2B agencies are demonstrating impressive growth as the economy warms up, suggesting the sector is going from strength to strength. Joel Harrison reports
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The Five Challenges Forcing B2B Marketing Leaders to Evolve

The Five Challenges Forcing B2B Marketing Leaders to Evolve | Marketing | Scoop.it
There has never been a better time for B2B marketers.
That’s the word from Forrester Research, Inc. VP and Principal Analyst Laura Ramos in her recent report “B2B CMOs Must Evolve or Move On.”*
What’s special about now?

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Social Media Anxiety...Get Over It

Social Media Anxiety...Get Over It | Marketing | Scoop.it

Social Media Anxiety
Got to love social media. First social media has to prove it matters and isn't just a game then people worry about "doing it wrong". Yes there are "wrong" ways to create social media content...remember when we all started sharing exactly what was happening in the moment? Don't do that anymore.

Next we had the quote stage and now we seem to be getting the idea of how to surf social media. Some still have anxiety about jumping in or doing the wrong thing. 

The half-life a tweet is hours. Remember you are in an ocean of content, so surf don't try to hold, compress or rule it. Here is another anti-anxiety pill for SMM. Look around, I've yet to follow or RT someone so brilliant I shouldn't be allowed in the same social space (lol). Yes they are out there, but I may never find them :).  

Social media is the great level. What you can SEE and FEEL fast is we all have the same obsessions, fears, strengths, weaknesses, doubts and frustrations. Social shows our humanity in all its glory and aspirations.  

 
Here is the other issue. If you are an Internet marketer, and who isn't these days, then social media anxiety can HURT. Don't let your "Sistine Chapel" perfectionism stop you from making social media mud pies. M  


Via Martin (Marty) Smith, Alessandro Rea, Mau, malek
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malek's curator insight, November 13, 2013 6:47 PM

The DSM 5 (the cookbook of psychiatry) recently introduced the Internet Attention Deficit Disorder. Will they add Social media Anxiety Disorder? 

Sedra T.'s curator insight, November 18, 2013 12:11 AM

Townsdeal, social media is not just a game.

Lori Wilk's curator insight, November 23, 2013 5:13 PM

This article gives some recommendations about how to handle social media. I say, "participate." #socialmedia. Experience new platforms.Connect, Learn, and Grow.

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5 Reasons Your Business Should Be On Google+ [INFOGRAPHIC]

5 Reasons Your Business Should Be On Google+ [INFOGRAPHIC] | Marketing | Scoop.it
With a clean interface, revelatory features like Ripples, Hangout, and Communities, and groundbreaking search integration, Google Plus is the place to be if you want your business to be ahead of the marketing arena.

Google+ is a huge game changer for the social media and search engine marketing world. With over 1 billion accounts and 540 million monthly active users, the network is in line to surpass Facebook and become the most widely used social network in the world.

 

Check out this latest infographic by SocialClinch and DIW, which delineates 5+ plus reasons your business should be on Google+.


Via Lauren Moss, massimo facchinetti, malek
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9Dotstrategies's curator insight, November 10, 2013 10:20 PM
Infographic: Reasons Your Business Should Be On Google+
Darius Douglass's curator insight, December 1, 2013 3:26 PM

This is more like an ad,  Social Clinch must have gotten paid or looking to gain favor.

Lori Wilk's curator insight, December 28, 2013 3:19 PM

Simple to understand visual

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15 Tips for Content Creators in "Boring" Industries

15 Tips for Content Creators in "Boring" Industries | Marketing | Scoop.it

Suffering from boring-industry-itis? These 15 tips should help you wrap your head around creative content creation to get your marketing off the ground.


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5 Habits of Successful Content Marketers, New Research - Social Media Examiner | #TheMarketingAutomationAlert

5 Habits of Successful Content Marketers, New Research - Social Media Examiner | #TheMarketingAutomationAlert | Marketing | Scoop.it
Read the latest research and learn the five new trends that show exactly what the most effective B2B content marketers are doing.

 

Summarized...

 

#1: Have Someone to Oversee Content

#2: Have a Documented Content Strategy

#3: Use More Tactics

#4: Use Social Media More Frequently

#5: Produce More Content

 

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marketingIO's curator insight, November 6, 2013 7:36 PM

This is very straightforward, and very intuitive. Note: you need a Content Keeper, someone to manage the whole magilla.

Kim dain in's curator insight, November 13, 2014 6:09 PM

Creating new contents is very hard to achieve. It needs creativity, patience and thinking skills. But I believe it is worth trying and those people who produce the contents are amazing.

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Content Marketing Trends for 2014

Content Marketing Trends for 2014 | Marketing | Scoop.it

The latest report on the state of B2B content marketing and the predicted trends for 2014 has just been released by the Content Marketing Institute and Marketing Profs. The next few blogs we release will deal with these important findings and their influence on the future of B2B marketing. We will deliver some insight on what all this data means, and how you can increase the effectiveness of your B2B Marketing.


Via Brian Yanish - MarketingHits.com
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Social Signals: Search Is Looking To Social

Social Signals: Search Is Looking To Social | Marketing | Scoop.it

Search is getting more social. Anyone who is watching the way that Google and Bing present their results and determine rankings on keywords can see this.

 

Social media sites like Facebook, Twitter, and Pinterest (not to mention Google+, which is trying to seamlessly tie in search with social) are all becoming more prominent in search while continuing to improve their own internal search engines.

 

These two facts are pushing us towards a collision course where search marketing and social marketing are becoming the same overall concept.

 

Read More: http://www.techi.com/2013/10/search-and-social-will-not-be-separate-marketing-endeavors-in-2014/

 


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Elsie Whitelock's curator insight, October 25, 2013 8:03 AM

Search is more social

Chris Munz's curator insight, October 27, 2013 8:48 PM

Social is becoming more prominent in search.  Companies will be looking to social channels as search traffic drivers. #socialmarketing #digitalmarketing #seo #sem

Marilyn Moran's curator insight, November 2, 2013 2:55 PM

I don't have much more to add here except to say that I agree; social and search go hand-in-hand these days. There's no question that having a social networking presence and using social media is essential to marketing.

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How to increase sales with targeted advertisement

How to increase sales with targeted advertisement | Marketing | Scoop.it

In the 24 hours prior to reading this blog, you will have been exposed from 1,200 to 5,000 advertising messages. How many do you remember?


Via Luca Naso
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Luca Naso's curator insight, October 14, 2013 11:54 AM

We are continuously exposed to thousands of commercials every day, standing out of this crowd is very difficult.


Many says "content is King". I agree, but it is no enough, because not all of your customers are interested in the same content.


I believe in personalisation: the content has to be **RELEVANT** to the customer.

todd vowell's curator insight, October 25, 2013 9:41 AM

Great perspective...

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The Age of the Customer Requires An Obsessive Focus By CIOs and CMOs - Forrester | #TheMarketingAutomationAlert

The Age of the Customer Requires An Obsessive Focus By CIOs and CMOs - Forrester | #TheMarketingAutomationAlert | Marketing | Scoop.it

Key excerpt...

 

The only way to survive this era is to create a customer-obsessed enterprise. This presents a vast opportunity for CMOs and CIOs to work together to deliver capabilities that were not possible in previous eras. They need to partner to develop the capability to:

  -- >  Optimize their business through data. The value of big, or real-time, data is the ability to make intelligent decisions that quickly impact product and purchase decisions.

  -- >  Present value in context. The flurry of interest in apps and programmatic ad buying are driven by the newfound ability to capture the profile, history and context of a consumer, and place a relevant message right in front of them.

  -- >  Engage with buyers when they are most interested. Business buyers may show interest a year or more before they are ready to transact. Companies that are customer obsessed will invest in learning how to connect with those customers so they are present when the budget is finally approved.

  -- >  Create value in marketing through content. Content marketing and native advertising are front and center because the advertiser can offer value beyond 30 seconds or a page of emotional connection.

 

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marketingIO's curator insight, October 14, 2013 11:15 PM

With access to a constant flow of information, Customers are more savvy than ever before, so the organization must adapt especially relative to the four aforementioned points. However, if the CMO is not working with the CIO, watch for the CIO to engage in a data-driven strategy leaving the CMO out in the cold.

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Epic Content Marketing to Drive Your B2B Business

Presentation given by Joe Pulizzi, founder of the Content Marketing Institute and author, Epic Content Marketing for the Business Marketing Association - Colora

Via Stefano Principato, massimo facchinetti
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Stefano Principato's curator insight, October 9, 2013 5:26 PM

Create a Content Marketing Mission 

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Facebook Apps Need to Be Mobile, and Here's Why

Facebook Apps Need to Be Mobile, and Here's Why | Marketing | Scoop.it

A little over 80% of time surfing the web on mobile phones is spent on social media, yet a vast number of Facebook app campaigns are flawed because they simply don't have a mobile version and lose out on a massive chunk of their audience.


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David Blundell's curator insight, October 7, 2013 12:58 AM

You're audience are living their lives on mobile so your campaign has got to be there . . .

yeohyc's curator insight, October 8, 2013 6:24 AM

Fact: You got to be where your target audience is!!