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Rescooped by Tanya Thomas from AtDotCom Social media
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The Anatomy of the Perfect PPC Ad [Infographic] | Unbounce

The Anatomy of the Perfect PPC Ad [Infographic] | Unbounce | Marketing | Scoop.it
Pay-Per-Click advertising is confusing at the best of times. Google changing AdWords rules, display ads get banner blindness and Facebook - omg!

Via John van den Brink
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6 Essentials Of E-Commerce SEO You're Probably Still Missing

6 Essentials Of E-Commerce SEO You're Probably Still Missing | Marketing | Scoop.it
Shopping cart SEO can range from the simple to seemingly impossible. In a competitive landscape, how do you separate your store from the competition? How do you balance SEO and usability? Here are six things I look at ...
Tanya Thomas's insight:

Google ADwords recently launched "Shopping Campaigns" for advertisers wishing to create Product Listing Ads. Retailers will soon realize using unique keyword-rich product descriptions is a must.

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How To Write The Best PPC Ads (Infographic)

How To Write The Best PPC Ads (Infographic) | Marketing | Scoop.it

A few years back I wrote a post detailing my thoughts on how to write effective PPC ads. Like a lot of my posts it is a pretty long one so thought that it would be good to abbreviate in the form of an infographic.


The problem is that I cannot design and although I had the simplicity of Piktochart to help me make it there were still plenty of basic design elements that are probably easy to sort out but that I struggled with – e.g. alignment and colour coordination.


I didn’t want to bother our designer with this so struggled through – hopefully there are some useful ideas here that outshine the design.

 

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Bacon Alarms and Talking Hands: Tech Marketing Is Getting Weird - Mashable

Bacon Alarms and Talking Hands: Tech Marketing Is Getting Weird - Mashable | Marketing | Scoop.it
Bacon Alarms and Talking Hands: Tech Marketing Is Getting Weird
Mashable
Bacon Alarms and Talking Hands: Tech Marketing Is Getting Weird. 1.1k. Shares. Share. Tweet. Share. What's This? Photo. By Armand Valdes 2014-03-07 23:40:50 UTC.
Tanya Thomas's insight:

Unless its on a plate with toast and scrambled eggs or layered with lettuce and tomato - I don't get this geek orientation to "bacon" product offerings. I'm especially missing the tie-in of bacon with tech.

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