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Is Anyone Clicking on Your Twitter Links? Now You Can Find Out - PC Magazine

Is Anyone Clicking on Your Twitter Links? Now You Can Find Out - PC Magazine | Marketing | Scoop.it

Is Anyone Clicking on Your Twitter Links? Now You Can Find OutPC MagazineIf you've ever wondered how many people actually click on the links you post to Twitter, now you can find out.

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PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration - Search Engine Watch

PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration - Search Engine Watch | Marketing | Scoop.it
PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration
Search Engine Watch
PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration. by Jason Tabeling, June 18, 2013 Comments.
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Rescooped by Steven Henke from The MarTech Digest
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Future Of Digital Marketing - Futurelab

A talk given at the Future Of Digital Marketing conference in London June 2013

 

Important excerpt...

 

One of the reasons that 70,20,10 is so broadly applicable as a model is because new things rarely kill old things, we need to embed dgitally native practices like optimisation and amplification into our businesses, but we also need to leave room for continuous innovation. The three horizons model enables a portfolio approach to innovation, mixing incremental with the radical. Horizon 1 focuses on innovations that improve your current operations, or focus on existing markets or technology, and so are incremental. 70% of resource might be applied here. Horizon 2 concentrates on extending your current competencies into related markets, or existing technologies and markets that you don't currently serve/use. This might be your 20%. Horizon 3 is about innovations that will change the nature of your industry, or seed options for the future. This is the 10%.


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marketingIO's curator insight, June 18, 2013 9:09 AM

The post (in the link below) provides the color to each slide, so you'll want to review the deck with the post. 70-20-10 is about right.