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Publicis Groupe Team Wins Chase's Digital Business - Adweek

Publicis Groupe Team Wins Chase's Digital Business - Adweek | Marketing | Scoop.it
mediabistro.com
Publicis Groupe Team Wins Chase's Digital Business
Adweek
A team of Publicis Groupe agencies led by Razorfish and Rosetta has won a pitch for JPMorgan Chase's digital marketing business, according to sources.
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Why Defy Media’s new President thinks the online video competition is screwed

Why Defy Media’s new President thinks the online video competition is screwed | Marketing | Scoop.it
Size matters, in business as much as in the bedroom. With this in mind, consolidation in the online video ecosystem is something that industry insiders have been predicting for years.

Via Thomas Faltin
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'We try to entertain, but there are only so many hours in a day' - Procter & Gamble UK marketing chief on real-time marketing

'We try to entertain, but there are only so many hours in a day' - Procter & Gamble UK marketing chief on real-time marketing | Marketing | Scoop.it
Procter and Gamble's UK marketing chief today laid bare the challenges facing brands when it comes to real-time marketing: "We try to... (Procter & Gamble UK marketing Chief on 'real-time marketing' ...
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European Court of Human Rights rules it 'practical and reasonable' to hold website legally accountable for anonymous comments

European Court of Human Rights rules it 'practical and reasonable' to hold website legally accountable for anonymous comments | Marketing | Scoop.it
Online publications could implement compulsory identification rules within comment sections to reduce the risk of legal action over...
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Important ruling

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Your Banner Ads Will Suck If You Don't Follow These Rules. - Adizio LTD

Your Banner Ads Will Suck If You Don't Follow These Rules. - Adizio LTD | Marketing | Scoop.it
Banner ads don't perform poorly, marketers do. Here's how to get the most out of your display ads. (Is your Display Advertising not doing so well? Here's why!
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New Google Program Changes Requirements for Ad Agencies

New Google Program Changes Requirements for Ad Agencies | Marketing | Scoop.it
Ad agencies help bring Google business, and for that, they are now getting some extra love from the search giant Google on Wednesday announced Google Partners, an umbrella program meant to consolidate all of the company's other agency programs...

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What JJ Abrams Can Learn About "Star Wars" Storytelling From An Ad Agency

What JJ Abrams Can Learn About "Star Wars" Storytelling From An Ad Agency | Marketing | Scoop.it

Via The Digital Rocking Chair
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David Collet's curator insight, October 2, 2013 12:20 AM

For those who saw this the first time through - and those who wish they had.

Nathan Schultz's curator insight, November 25, 2015 4:49 PM

In an open letter to JJ Abrams, ad agency Sincerely Truman offers some advice to the future Star Wars director on various storytelling elements that he can use to improve his movies.  This article is interesting for two reasons:  1.  It's about Star Wars, and

 

2.  It shows how an ad agency, by tapping into consumer demographics, has created a list of things that the public wants to see in their Star Wars movies.  In short, Star Wars is being treated like a product, which the director has to shape into a form that is more palatable to audiences.  In short, marketing is affecting storytelling.

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Solid Advice For The New Social Media Marketer

Solid Advice For The New Social Media Marketer | Marketing | Scoop.it
Believe it or not, there aren’t very many businesses out there implementing the Internet to its full potential. They don’t understand how much money they can make using social media.

Via Thomas Faltin
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Going Native

Going Native | Marketing | Scoop.it
A good example of 'native advertising', I think. I was looking for short stories by Alice Munro, the Nobel Lit winner, when Google took me to Slate magazine.
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Global ad spending

Global ad spending | Marketing | Scoop.it
Marketers continue to gradually increase their global ad spending, as expenditures grew 3.5 percent in the second quarter of 2013 and 2.8 percent on a year-over-year basis for the January-June periods of 2013 and 2012, according to Nielsen’s...
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Twitter / testicleas: This is an I wish I did that ...

Twitter / testicleas: This is an I wish I did that ... | Marketing | Scoop.it
RT @testicleas: This is an I wish I did that ad. #advertising http://t.co/fCjktlmuBJ
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Forbes Estimates BrandVoice Will Generate 20 Percent of Total Ad Revenue This Year

Forbes Estimates BrandVoice Will Generate 20 Percent of Total Ad Revenue This Year | Marketing | Scoop.it
Forbes has undoubtedly been one of the most ardent proponents of native advertising in publishing—and the company's BrandVoice offering represents a growing area of its business.
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More thoughts on "native advertising"

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Why Data Science Is Critical To Ad Agencies

Why Data Science Is Critical To Ad Agencies | Marketing | Scoop.it
There is no doubt that data-driven advertising has transformed the marketing landscape. Traditional advertising agencies are fighting a steep battle against data-heavy enterprises like Google and Facebook as well as more nimble startups.

Via Thomas Faltin
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Adweek 2013: Courting Millennials Pays Off for Wendy’s, Chevrolet & Bud Light

Adweek 2013: Courting Millennials Pays Off for Wendy’s, Chevrolet & Bud Light | Marketing | Scoop.it
Whether they call them millennials, next gen buyers or digital natives, it seems there\'s nothing that brands won\'t do to reach those elusive 18-33 olds.

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