Aspect 2(Psychology of Marketing) & Aspect 3(Advertisement Laws)
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About the FTC | Federal Trade Commission

About the FTC | Federal Trade Commission | Aspect 2(Psychology of Marketing) & Aspect 3(Advertisement Laws) | Scoop.it
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Aspect #3

 

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Shannon Davis's comment, April 10, 2014 9:47 AM
The mission statement of the FTC includes, “To prevent business practices that are anticompetitive or deceptive or unfair to consumers; to enhance informed consumer choice and public understanding of the competitive process; and to accomplish this without unduly burdening legitimate business activity.”
Shannon Davis's comment, April 10, 2014 9:47 AM
<br>The strategic goal entails three different steps. The first one is to ensure the protectin of consumers from fraud, deception, and unfair business practices in the marketplace. The second goal allows for businesses to maintain competition but in a way that won’t be unfair or cruel. The third goal allows for advance performance through organizational, indivisual, and management excellence. <br>
Shannon Davis's comment, April 10, 2014 9:47 AM
<br>The FTC identifies illegial practices done within companies throughout the US. They also stop and take action against illegial practices through law enforcement. Another thing that the FTC does is prevents consumer injury through the education of consumers and businesses. The Federal Trade Commission also enhances consumer benefit through research, reports, and advocacy of a product or service that will provided by a company. Lastly, the FTC protects American consumers not only in our country, but globally. <br>
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Advertising and Marketing Law | SBA.gov

Advertising and Marketing Law | SBA.gov | Aspect 2(Psychology of Marketing) & Aspect 3(Advertisement Laws) | Scoop.it
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Shannon Davis's comment, April 10, 2014 9:42 AM
“The Federal Trade Commission oversees and regulates advertising and marketing law in the United States.” The laws set in place by them can impact the label of a product, can effect emails sent and phone calls made, and also any health or environmental claims made against the business. The laws also effect ways that a company can advertise to children.
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How to Comply with Advertising Laws | SBA.gov

How to Comply with Advertising Laws | SBA.gov | Aspect 2(Psychology of Marketing) & Aspect 3(Advertisement Laws) | Scoop.it
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Shannon Davis's comment, April 3, 2014 6:20 PM
By having advertising laws in place, this protects the consumers. "Advertising-laws require advertisers to be truthful about their products and to be able to substaintiate their claims. " If a business fails to comply with these laws, can result in a costly lawsuit and civil penalties. Knowledge of basic advertising rules can prevent these mistakes from happening. "The Federal trade Commission is the agency that enforces advertising laws and regulations." This commission ensures that advertisements are truthful and non-deceptive, businesses have evidence to back up their claims, and ads cannot be unfair.
Shannon Davis's comment, April 3, 2014 6:29 PM
State and local governments regulate advertising and this job usually is assigned to the state attorney general, a consumer protection agency, or a local district attorney. More strict laws apply to ads to specialized products such as consumer leases, credit, and products sold through the mail to ensure the consumers protection and satisfaction.
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The Psychology of Color - Web Design, Video Production-Visual Impact Systems-Troy, Southfield MI

The Psychology of Color - Web Design, Video Production-Visual Impact Systems-Troy, Southfield MI | Aspect 2(Psychology of Marketing) & Aspect 3(Advertisement Laws) | Scoop.it
Why do advertisers and marketers choose certain colors? Well, it’s no secret that different colors evoke different emotions in all of us, but which colors induce which emotions? Most notably, it is suggested that red stimulates the appetite. Most food franchises like McDonald’s, Pizza Hut, Wendy’s, KFC, Chipolte, and Popeye’s use red prominently in their …
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Shannon Davis's comment, March 4, 2014 9:44 AM
Colors in advertising are crucial to the success of a company. Black, white, silver, and gold are colors used by companies such as Michael Kors and Prada in order to enhance the feeling of sophistication used for luxury items. The colors lavender, pink, and white are used by companys such as Victoria's Secret and The National Breast Cancer Foundation are used by more feminine companies because it has been proven to be clean and calming.
Shannon Davis's comment, March 10, 2014 8:19 AM
Based on studies on colors the following is the emotion caused as an effect of a color. Yellow is an emotional color responsible for the positive effects of optimism, self-confidence, and creativity. Negative effects of the color yellow include fear and depression.
Shannon Davis's comment, March 25, 2014 9:06 AM
ASPECT #2
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Music and the Brain

Music and the Brain | Aspect 2(Psychology of Marketing) & Aspect 3(Advertisement Laws) | Scoop.it
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Shannon Davis's comment, March 10, 2014 8:10 AM
"Mozart's music and baroque music, with a 60 beats per minute pattern, activate the left and right brain." Stimulation of both the right and left cerebrums of the brain can allow for maximum "retention of information." Between the left and right brain, the left side is stimulated by information and the right side is stimulated by music and other visuals. Activities such as playing an instrument and singing causes both sides of the brain to be stimulated and "causes the brain to be more capable of processing information."
Shannon Davis's comment, March 10, 2014 8:14 AM
"The effects of music are instant and long lasting." The effects of music has been seen throughout history, but there is no record of prehistoric music. With that said, there is evidence of prehistoric music by findings of flutes carved from bones. It has been shown that music can be the reason for many peoples success. ALbert Einstein began playing the violin in grade school when his teacher suggested he quit school, and he even says that the reason he is so smart is because he played the violin.
Shannon Davis's comment, March 25, 2014 9:06 AM
ASPECT #2
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East Central Region | Federal Trade Commission

East Central Region | Federal Trade Commission | Aspect 2(Psychology of Marketing) & Aspect 3(Advertisement Laws) | Scoop.it
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Shannon Davis's comment, April 10, 2014 9:43 AM
The director of the FTC in the east central region is Jon Miller Steiger and he controls Deleware, DC, Maryland, Michigan, Ohio, Pennsylvania, Virginia, and West Virginia. The FTC has come up with resource guides that will help consumers find the appropriate agencies to contact about consumer-related matters. The FTC has power of nonprofit organizations and all other businesses that bring in money.
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The Psychology of Colors in Advertising and Marketing.

The Psychology of Colors in Advertising and Marketing. | Aspect 2(Psychology of Marketing) & Aspect 3(Advertisement Laws) | Scoop.it
People respond more to non verbal cues than verbal ones.Make sure you use the psychology of colors in all yourmarketing, especially when you cant be face to face.
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Shannon Davis's comment, March 10, 2014 8:15 AM
This website got blocked as I was in the process of paraphrasing.
Shannon Davis's comment, March 25, 2014 9:07 AM
ASPECT #2
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P324 Social Psychology & Adverstising

P324 Social Psychology & Adverstising | Aspect 2(Psychology of Marketing) & Aspect 3(Advertisement Laws) | Scoop.it
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Shannon Davis's comment, March 5, 2014 9:44 AM
"The Elaboration Likelihood Model is a theory that states that there are two routes to persuasion. These two routes may alter a person's belief structure based on the cognitive processes that occur at the time of persuasion." The central route included in this theory include an active and conscious process within the process of determining the credibility of an argument. The credibilty of information affects the persuasion and can effect motivation and situation.The cognitive processing includes opinions based upon their position and beliefs about the product or service.
Shannon Davis's comment, March 5, 2014 9:45 AM
A commonly used persuasion method is "2 of 3 doctors recommend this product." This method is used because it has been proven that others value a preofessionals opinion and will buy something with a good reputation.
Shannon Davis's comment, March 25, 2014 9:06 AM
ASPECT #2