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5 Deadly Marketing Mistakes Startups Make - BusinessNewsDaily

5 Deadly Marketing Mistakes Startups Make - BusinessNewsDaily | Marketing | Scoop.it
BusinessNewsDaily
5 Deadly Marketing Mistakes Startups Make
BusinessNewsDaily
Your business idea is solid, your product is top-notch, and you're on all the major social networks. So why aren't you seeing the sales growth you expected?
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Are you making these mistakes?

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Leading Brand Trends for 2014 | CustomerThink

Leading Brand Trends for 2014 | CustomerThink | Marketing | Scoop.it
MT @Hoovers Stay ahead of #marketing trajectory. 14 trends that will be brand realities in 2014 by Robert Passikoff http://t.co/4o7xeuSzcs
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Black Hat SEO News: Keep Calm and Keep Posting: 5 Social Media Marketing Myths Debunked

Black Hat SEO News: Keep Calm and Keep Posting: 5 Social Media Marketing Myths Debunked | Marketing | Scoop.it
Keep Calm and Keep Posting: 5 Social Media Marketing Myths Debunked http://t.co/zVYjVJJBBT
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4 Conversations That Don't Involve Rank Reports - Whiteboard Friday

4 Conversations That Don't Involve Rank Reports - Whiteboard Friday | Marketing | Scoop.it
With the controversy over the value of keyword rankings, many marketers are looking for other ways to report their progress.
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The Newsonomics of the Shopping of Press+ and The Coming of Paywalls 2.0

The Newsonomics of the Shopping of Press+ and The Coming of Paywalls 2.0 | Marketing | Scoop.it
Paywalls open publishers' eyes to modern marketing, by @KDoctor http://t.co/CtWYATtfLD
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KPI Examples: Top Marketing Metrics | Klipfolio

KPI Examples: Top Marketing Metrics | Klipfolio | Marketing | Scoop.it
Marketing KPIs and Metrics give you an in-depth look at your campaign ROI so you can determine what works and what doesn't.
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The Content Marketing Competition - Learn How to Blog

The Content Marketing Competition - Learn How to Blog | Marketing | Scoop.it
In Part 2 of the Content Marketing Formula Program, it's time to look at our competition. The kind of competition that wins you prizes! Let's check it out right now.
What's the deal and what can you win?
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A Response is Marketing - Chris Brogan

A Response is Marketing - Chris Brogan | Marketing | Scoop.it
A Response is Marketing. One of humankind's greatest needs is to feel wanted. An extension of that is the feeling that we need to be seen. From early childhood, we start this dance of “mama! Mama! Look at what I'm doing!
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Landing Pages for Content Marketing [Infographic] - Ion Interactive | #TheMarketingAutomationAlert

Landing Pages for Content Marketing [Infographic] - Ion Interactive | #TheMarketingAutomationAlert | Marketing | Scoop.it
This infographic fron ion interactive showcases nine unique content marketing tactics for capitalizing blogs, white papers, infographics and slide decks in lead generation.

 

___________________________________

► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


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marketingIO's curator insight, November 3, 2013 5:12 PM

This pretty much covers it! Basics for B2B content. h/t to http://infographicb2b.com.

Kaitie Vonderschmitt's curator insight, January 29, 2015 5:03 PM

Would be great to add Interactive Content to this list! Embedding interactive content on a landing page can be a great way to keep your audience engaged and generate leads.

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Content Marketing for Small Business: The Five Ws - Search Engine ...

Content Marketing for Small Business: The Five Ws - Search Engine ... | Marketing | Scoop.it
Do everything you can to get your good content out there and follow its traction. Even if you're a small business, you can think big in your content and overall business strategy. Here's how to use the five Ws to mold your ...
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How to Reposition One Piece of Content in Multiple Social Networks

How to Reposition One Piece of Content in Multiple Social Networks | Marketing | Scoop.it
Want to increase lead generation? Take that content you've created and promote it on your various social channels.
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Internet Marketing Strategy capturing dominant market share

Internet Marketing Strategy capturing dominant market share | Marketing | Scoop.it
We are one of the few companies in the Internet Marketing space that can see both the forest and the trees. We develop sites from the consumer’s perspective (Internet Marketing – Google denies SEO professionals access to keyword data.
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7 Steps to Complete Small Business Sales & Marketing Plan

7 Steps to Complete Small Business Sales & Marketing Plan | Marketing | Scoop.it
Discover how to attract new leads, convert more of them into customers, build a booming referral business and save a lot of time.
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TGIF: A really bad marketing move!

TGIF: A really bad marketing move! | Marketing | Scoop.it
The business owner exclaiming TGIF every Friday is sending a powerful, damaging message to their marketplace. (It's #TGIF time!!!!!
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Is Content Marketing a Science? - Learn How to Blog

Is Content Marketing a Science? - Learn How to Blog | Marketing | Scoop.it
Part 1 of the Content Marketing Formula Program is now online. Is Content Marketing a Science? I ask the questions, if indeed it is a science, is there a formula to follow, and can anyone do it?
I think it is a science, but it is simple science.
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Come Think With Us - Think Mcfly Think - The Single Best Piece of Marketing for Thor: The Dark World

Come Think With Us - Think Mcfly Think - The Single Best Piece of Marketing for Thor: The Dark World | Marketing | Scoop.it
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Thor: The Dark Worl...
Richard Krawczyk's insight:

#attcommercial

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Mind the Digital Marketing Gap [Infographic] - Lyris | #TheMarketingAutomationAlert

Mind the Digital Marketing Gap [Infographic] - Lyris | #TheMarketingAutomationAlert | Marketing | Scoop.it

The Economist Intelligence Unit (EIU) conducted a survey, sponsored by Lyris to assess trends in digital marketing and identify any gaps in what influences consumer purchase and how consumers prefer to engage with brands versus what marketing executives think they want.

 

___________________________________

► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


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marketingIO's curator insight, November 3, 2013 5:10 PM

I seriously question the personalization conclusion: in the B2B arena, personalization is valued by the recipient.

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10 Questions to Ask When Planning Your 2014 Marketing Strategy - Vocus | #TheMarketingAutomationAlert

10 Questions to Ask When Planning Your 2014 Marketing Strategy - Vocus | #TheMarketingAutomationAlert | Marketing | Scoop.it
Planning your 2014 marketing strategy can feel quite overwhelming. Relieve the stress of planning New Year by asking the right questions.

 

Condensed...

 

1. How do your clients’ customers want to get information?

2. Is all of your content mobile-friendly?

3. What are your clients concerned about, moving into 2014?

4. How are your clients’ competitors faring?

This is more of a demanding question than it might appear on the surface. You want to be able to inform your clients of where/whether their competitors are advertising, what products they are promoting, whether they are taking pot shots at your client, and more. This extends beyond positive and negative mentions on social media platforms. No shortcuts!

5. If you haven’t proposed social media marketing yet, is now the time?

6. If social media marketing should start, what platforms should you recommend?

7. What has happened with Search Engine Optimization?

8. Is it time to propose an app?

9. What’s next for content marketing?

10. What new ideas can you bring to your clients?

 

___________________________________

► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


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marketingIO's curator insight, November 3, 2013 5:47 PM

Not mentioned: examining your client's departmental structure and recommending configuration adjustments if warranted.


Note to the clients: these are questions you want to pose to yourself!

lorrinda's curator insight, November 10, 2013 1:48 AM
lorrinda's insight:

your marketing strategy can be a one-pager, just make sure that it exists.  strategy is not so much finding the right solution as it is having the confidence to take action and a tool to measure those actions.

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Customer Experience Matrix: Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App | #TheMarketingAutomationAlert

Customer Experience Matrix: Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App | #TheMarketingAutomationAlert | Marketing | Scoop.it

Excerpt...

 

Buyers should look at Bislr's existing apps in comparison with corresponding features of conventional marketing automation systems.

The list is includes all standard marketing automation features:workflows, email, attribute- and behavior-based lead scoring (separate apps for each), social sharing and listening, landing pages, Web forms, calls to action, a/b testing, real time reporting, CRM integration with Salesforce.com and NetSuite, Webinar integration with GoToWebinar (due soon), campaign tracking, and “Web hooks” to integrate via external systems. It also adds some that are less common, including social data appending, blogging, and Web content management. 

The quality of the apps was also impressive. Bislr says its goal is to provide easy-to-use versions of the most important functions, not to offer every possible feature. But the workflow engine provided a wide range of prebuilt actions, triggers, and conditions. The email, landing page, form, and call to action options all seemed reasonably complete. Social data appending can search 27 sources, will automatically identify potential matches, and adds social activity to each customer profile. Users can create dynamic lists and see a detailed history of an individual’s interactions.

 

___________________________________

► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


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marketingIO's curator insight, November 4, 2013 6:06 AM

I've excerpted David Raab's review of Bislr's application, but his post talks to the MA platform approach which allows for third parties to build associated apps that extend Bislr's capabilities. For the user, this is an AppExchange for an MA platform, and the more MA vendors open up, the more functionality appears, and the more esconced the larger MA vendors become as it is their user base that drives the platform selection process for the 3rd party developers.