5 Reasons Why Social Media Is NOT Helping Your Content Marketing Efforts | Marketing | Scoop.it
Here’s a question for you: how can B2B marketers be so gung-ho about content marketing, but still seem so lukewarm on social media? Isn't social media the “marketing” in content marketing?In my experience, B2B marketers still rely way too much on their in-house mailing list to turn content marketing into downloads, subscriptions and registrations. The result? Few, if any, “net new leads.”Sure, lead scores go up for those in the database that engage with your content and that’s a good thing. I’m a big believer in lead nurturing and fresh, relevant content helps with that, but still … where are the net new leads?...Here are 5 reasons why B2B marketers are failing to generate content marketing results with social media (and what you can do about it)...
Via Jeff Domansky