Marketing and Distribution
5.3K views | +0 today
Follow
Marketing and Distribution
Your new post is loading...
Your new post is loading...
Scooped by Ranjan KHOTEJA
Scoop.it!

2016’s Most Important Digital Marketing Trends for the Hospitality Sector 

2016’s Most Important Digital Marketing Trends for the Hospitality Sector  | Marketing and Distribution | Scoop.it
2016 was always set to be a year of shiny-new toys to play with from a hospitality marketing perspective. From video
conferencing to remote training opportunities to the most simplified centralised management systems to date, the IT
takeover really has taken over the sector. But what's at the forefront of the minds of most industry leaders right now is
exactly how to capitalise on cutting edge technology, in order to further sales and marketing efforts.
more...
No comment yet.
Scooped by Ranjan KHOTEJA
Scoop.it!

The 7 habits of highly effective digital marketers: agile skill sets

The 7 habits of highly effective digital marketers: agile skill sets | Marketing and Distribution | Scoop.it
Are you an agile marketer? Jim Yu discusses the convergence of digital marketing disciplines and the hybrid skills that you'll need to thrive.
more...
No comment yet.
Scooped by Ranjan KHOTEJA
Scoop.it!

Instagram will tell brands impression counts for organic posts

Instagram will tell brands impression counts for organic posts | Marketing and Distribution | Scoop.it
Instagram's new tools for brands with business profiles include a way to track posts' impressions counts and break down follower bases.
more...
No comment yet.
Scooped by Ranjan KHOTEJA
Scoop.it!

Refine your content marketing tactics to benefit from enhanced search engine display

Refine your content marketing tactics to benefit from enhanced search engine display | Marketing and Distribution | Scoop.it
Columnist Thomas Stern discusses how content marketing performance can fall short if SERP features aren't considered.
more...
No comment yet.
Scooped by Ranjan KHOTEJA
Scoop.it!

10 tips for building a local brand that will boost your local search ranking

10 tips for building a local brand that will boost your local search ranking | Marketing and Distribution | Scoop.it
Branding is often viewed as the domain of large national businesses. Yet small businesses will benefit from branding strategically on a local level. Columnist Wesley Young takes a look at ways to boost your profile and your page rank with local branding strategies.
more...
No comment yet.
Scooped by Ranjan KHOTEJA
Scoop.it!

Instagram building business features to enhance the brand experience

Instagram building business features to enhance the brand experience | Marketing and Distribution | Scoop.it
Instagram is giving brands a boost with data-rich features and the ability to promote visuals, among other things.
more...
No comment yet.
Scooped by Ranjan KHOTEJA
Scoop.it!

Google's mobile-friendly algorithm boost has rolled out

Google's mobile-friendly algorithm boost has rolled out | Marketing and Distribution | Scoop.it
The new Google mobile-friendly algorithm is supposed to give an additional ranking boost for mobile-friendly websites in the mobile search results.
more...
No comment yet.
Scooped by Ranjan KHOTEJA
Scoop.it!

Pinterest to become an affiliate's best friend again

Pinterest to become an affiliate's best friend again | Marketing and Distribution | Scoop.it
After a fifteen month hiatus, Pinterest has improved its spam tracking capabilities to support affiliate links once again.
more...
No comment yet.
Scooped by Ranjan KHOTEJA
Scoop.it!

Facebook brings its retargeted ads to Instagram, travel brands

Facebook brings its retargeted ads to Instagram, travel brands | Marketing and Distribution | Scoop.it
Facebook's Dynamic Ads (née Dynamic Product Ads) can now be seen on Instagram and show not only products, but also hotel room pricing and availability.
more...
No comment yet.
Scooped by Ranjan KHOTEJA
Scoop.it!

5 ways SEO and PR should be working together

5 ways SEO and PR should be working together | Marketing and Distribution | Scoop.it
When it comes to digital marketing, SEO and PR go together like peanut butter and jelly. Columnist Erin Everhart explains how these two teams can combine forces to benefit each other and the business as a whole.
more...
No comment yet.
Scooped by Ranjan KHOTEJA
Scoop.it!

How to effectively prioritize and amplify SEO content

How to effectively prioritize and amplify SEO content | Marketing and Distribution | Scoop.it
We all know that high-quality content is crucial for SEO, and columnist Winston Burton discusses how to prioritize content creation and promotion efforts.
more...
No comment yet.
Scooped by Ranjan KHOTEJA
Scoop.it!

Global SEO: A huge opportunity + 5 tips for success

Global SEO: A huge opportunity + 5 tips for success | Marketing and Distribution | Scoop.it
According to columnist Christian Sculthorp, you may be missing out on a 6-billion-person market. Have you thought about going global with your SEO?
more...
No comment yet.
Scooped by Ranjan KHOTEJA
Scoop.it!

Facebook ad strategies that reinvent mobile marketing for hotels 

Facebook ad strategies that reinvent mobile marketing for hotels  | Marketing and Distribution | Scoop.it
Insights Advertising, Facebook, mobile marketing Facebook ad strategies that reinvent mobile marketing for hotels Among the many approaches mobile marketers are using, Facebook advertisement remains one of the strongest.
more...
No comment yet.
Scooped by Ranjan KHOTEJA
Scoop.it!

Top 5 secrets to building a successful hotel multichannel marketing campaign

Top 5 secrets to building a successful hotel multichannel marketing campaign | Marketing and Distribution | Scoop.it
Insights Marketing, multichannel marketing campaign Top 5 secrets to building a successful hotel multichannel marketing campaign How do you engage today’s multi-device, multi-channel travel consumer and inspire a direct booking? This question fuels hotel marketers’ digital strategies and marketing dollars.
more...
No comment yet.
Scooped by Ranjan KHOTEJA
Scoop.it!

Efficiency and arbitrage: two strategies to own performance marketing

Efficiency and arbitrage: two strategies to own performance marketing | Marketing and Distribution | Scoop.it
In an increasingly efficient world, what works today won't work tomorrow. So what should marketers do? Columnist David Rodnitzky discusses some key tactics.
more...
No comment yet.
Scooped by Ranjan KHOTEJA
Scoop.it!

Convergence of Fashion and Travel Leads to Rise of Micro-Influencers on Instagram

Convergence of Fashion and Travel Leads to Rise of Micro-Influencers on Instagram | Marketing and Distribution | Scoop.it
Many travelers look to social media influencers that travel brands flaunt for trip inspiration and advice. But increasingly, they also view themselves as i
more...
No comment yet.
Scooped by Ranjan KHOTEJA
Scoop.it!

3 tips for success from today's marketing rock stars

3 tips for success from today's marketing rock stars | Marketing and Distribution | Scoop.it
With marketing evolving at a rapid pace, what does it take to shine? Columnist Mary Wallace gathers some insight from three industry veterans.
more...
No comment yet.
Scooped by Ranjan KHOTEJA
Scoop.it!

6 reasons to boost SEO & content investments with influencer marketing

6 reasons to boost SEO & content investments with influencer marketing | Marketing and Distribution | Scoop.it
Practically every digital marketing budget in 2016 includes line items for both SEO and content marketing. If you want to add rocket fuel to any campaign’s
more...
No comment yet.
Scooped by Ranjan KHOTEJA
Scoop.it!

Travel apps lag behind mobile web for finding travel information

Travel apps lag behind mobile web for finding travel information | Marketing and Distribution | Scoop.it
A major study of search and booking behaviour has found that applications come second best when it comes to how consumers access travel info on devices.
more...
No comment yet.
Scooped by Ranjan KHOTEJA
Scoop.it!

Inside Instagram's booming video ad biz, 'controversial' strategy

Inside Instagram's booming video ad biz, 'controversial' strategy | Marketing and Distribution | Scoop.it
Brands are buying Instagram's video ads for two reasons: They're not costly to run and increasingly less costly to produce.
more...
No comment yet.
Scooped by Ranjan KHOTEJA
Scoop.it!

Mobile leads digital advertising growth across Europe 

Mobile leads digital advertising growth across Europe  | Marketing and Distribution | Scoop.it
A report from IAB Europe and IHS shows that mobile display is the fastest growing digital advertising channel across Europe.
more...
No comment yet.
Scooped by Ranjan KHOTEJA
Scoop.it!

 What Does A Website Award Do For Your Hotel?

 What Does A Website Award Do For Your Hotel? | Marketing and Distribution | Scoop.it
What does a Website Award do for your Hotel? Nothing. Yes, you read that correctly. Let's backtrack a bit. 'Old school'
style awards honor process and procedure – you enter your work product to an organization or committee to be judged
by a panel, hopefully of your peers. They choose the best submission according to a pre-selected list of criteria. A
winner is chosen and ceremoniously, a physical award is given.
more...
No comment yet.
Scooped by Ranjan KHOTEJA
Scoop.it!

5 reasons to keep doing mobile SEO even though ads are everywhere

5 reasons to keep doing mobile SEO even though ads are everywhere | Marketing and Distribution | Scoop.it
Sure, paid search on mobile has grown. But if you're thinking of cutting your organic search budget for mobile, columnist Bryson Meunier urges you to reconsider and focus on increasing your overall traffic.
more...
No comment yet.
Scooped by Ranjan KHOTEJA
Scoop.it!

The 7 deadly sins of content marketing

The 7 deadly sins of content marketing | Marketing and Distribution | Scoop.it
Columnist Trond Lyngbø explains some of the major mistakes that content marketers make in discounting SEO input. Is your company committing one?
more...
No comment yet.