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Break Grammar Rules on Websites for Clarity

Break Grammar Rules on Websites for Clarity | marketing | Scoop.it
Web writing differs from print writing to emphasize scannability. Some traditional writing guidelines are worth breaking if they improve fast comprehension.

Via Genevieve Walsh
Pixolution Studios's insight:

 "I'm a loner Dottie. A rebel..." - Pee Wee Herman  Customers often reward rebels.  | @scoopit via @GenevieveWalsh3 http://sco.lt/...

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Genevieve Walsh's curator insight, March 25, 5:34 PM

 

 

Break grammar rules to increase the deliverability, impact and clarity of your messaging.

 

Fragmenting short concise sentences is better for message deliverability.

 

Depending on your audience, or brand voice, choppy and grammatically incorrect statements are acceptable and can add to the scanability of your site or interactive content.

 

People are impatient. We want the ability to briefly analyze a message and instantly get the gist of it.

 

Amazing article put out by the Nielson Norman Group – The Grand Dad of Evidence based User Experience and Usability Research.

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What Small Businesses Should Know [Infographics]

What Small Businesses Should Know [Infographics] | marketing | Scoop.it
Data is the future of marketing. Numbers dictate and align business strategies with opportunities in the marketplace. They are an invaluable storytelling tool, and the lifeblood of your business.

Via Brian Yanish - MarketingHits.com, digitalassetman
Pixolution Studios's insight:

Why create an infographic? What Small Businesses Should Know [Infographics] | @scoopit via @digitalassetman http://sco.lt/...

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Carlos Polaino Jiménez's curator insight, March 11, 11:32 AM

Importante. La mayoría de las empresas son PYMES

Sara Prendergast's curator insight, March 11, 11:40 AM

This infographic explains the importance of using images in trying to make a point. We are visual learners and sharing images via social media can be a great way to  reach our customer base.

Michelle Gilstrap's curator insight, March 11, 2:03 PM

Good Infographic about Data and Color

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How Search Works - The Story – Inside Search – Google

How Search Works - The Story – Inside Search – Google | marketing | Scoop.it
Pixolution Studios's insight:

Great information from Google on how their search engine algorithms work. It emphasizes the important on providing relevant content. There are several good links for those who like to dig deeper.

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Insight from the Content Marketing Summit: The Three S Model for Content Success | SmartBlogs

Insight from the Content Marketing Summit: The Three S Model for Content Success | SmartBlogs | marketing | Scoop.it
This article is Part 1 of a four-part series. Check out Part 2, which features a deeper look at making content searchable; Part 3, which looks at creating
Pixolution Studios's insight:

This is an excellent read for those who are looking to put together a simple, manageable content marketing program for their small business. 

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The Content Marketing Journey | Social Media Today

The Content Marketing Journey | Social Media Today | marketing | Scoop.it
The content marketing road is becoming a longer road to travel. “With the flood of content continuing to increase, there is no longer scarcity around information,” says Brian Vellmure.
Pixolution Studios's insight:

I really appreciated this article regarding the future of content marketing.

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Rescooped by Pixolution Studios from Understanding Consumer Purchasing Behavior with Emotional Analytics
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Break Grammar Rules on Websites for Clarity

Break Grammar Rules on Websites for Clarity | marketing | Scoop.it
Web writing differs from print writing to emphasize scannability. Some traditional writing guidelines are worth breaking if they improve fast comprehension.

Via Genevieve Walsh
Pixolution Studios's insight:

 "I'm a loner Dottie. A rebel..." - Pee Wee Herman  Customers often reward rebels.  | @scoopit via @GenevieveWalsh3 http://sco.lt/...

more...
Genevieve Walsh's curator insight, March 25, 5:34 PM

 

 

Break grammar rules to increase the deliverability, impact and clarity of your messaging.

 

Fragmenting short concise sentences is better for message deliverability.

 

Depending on your audience, or brand voice, choppy and grammatically incorrect statements are acceptable and can add to the scanability of your site or interactive content.

 

People are impatient. We want the ability to briefly analyze a message and instantly get the gist of it.

 

Amazing article put out by the Nielson Norman Group – The Grand Dad of Evidence based User Experience and Usability Research.

Scooped by Pixolution Studios
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9 Startup Habits That Will Make You a Better Content Strategist

9 Startup Habits That Will Make You a Better Content Strategist | marketing | Scoop.it
As a business owner, freelancer, and startup founder, I'm convinced that these habits will make anyone twice as successful, not to mention employable.
Pixolution Studios's insight:

I appreciate these tips on how to steamline our thinking processes. The 80/20 principle reminds me of a wildly successful customer who often said he needed to tend to his knitting. That is, focus on your core business principles and don't get distracted by the little things.  

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Snackable Content Marketing Strategy - Business 2 Community

Snackable Content Marketing Strategy - Business 2 Community | marketing | Scoop.it
Pixolution Studios's insight:

Easy tips to incorporate into your content marketing strategy. Be sure to click through on the "snackability is one of the 3 important elements" to see the infographic.

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10 Things Nobody Told You About Being Creative — This is Not a Book Club — Medium

10 Things Nobody Told You About Being Creative — This is Not a Book Club — Medium | marketing | Scoop.it
Steal Like An Artist : 10 Things Nobody Told You about Being Creative by Austin Kleon is a quick read that gives good instructions, healthy…
Pixolution Studios's insight:

I am putting this book on my must read list. Great tips on how the creativity process.

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