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Social media e salute: un tweet al giorno, toglie il medico di torno! [INFOGRAFICA]

Social media e salute: un tweet al giorno, toglie il medico di torno! [INFOGRAFICA] | Marketing | Scoop.it
Come i social media stanno influenzando il modo in cui ci occupiamo della nostra salute

Via Francesca Morlani
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5 Reasons to Consider Google Plus in Your Social Media Marketing Plan | Business 2 Community

5 Reasons to Consider Google Plus in Your Social Media Marketing Plan | Business 2 Community | Marketing | Scoop.it
Google Plus has been around for quite a while now and marketers are using it to enhance their business successes. According to GlobalWebindex - Google+ is

Via Thomas Faltin, Valeria
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5 Easy Steps To Drive More Facebook Traffic To Your Website

5 Easy Steps To Drive More Facebook Traffic To Your Website | Marketing | Scoop.it

Excerpt from the article published by Social Media Examiner:
"Getting Facebook fans to your website is even more critical with Facebook’s recent announcement of decreased organic reach for pages.
Use these five steps to help you get more traffic Facebook to your website.

#1: Make Sure You Have a Steady Stream of Shareable Content on Your Website
These days, the name of the game is content marketing and you had better figure out how your business can participate.
Posting something new and helpful once a week or even once a month can benefit your website traffic.
Here are some ideas that can help you brainstorm how you can add new content to your website:
- Post a weekly tip about your niche;
- Post a weekly news bite with a photo;
- Curate a list of top 10 helpful articles;
- Interview someone in your office or in your industry.

#2: Make it Easy to Share Your Content to Facebook on Your Website
Once you have fresh content, you need to make it shareable. Your first step is to add a social share plugin and/or Facebook Share buttons.
I like using the Digg Digg plugin because it has all of the buttons I want to display and it floats along the side of the post as the reader scrolls through the article.
Also consider asking for a Facebook share if you feel you have a particularly helpful blog post.

#3: Optimize Your Facebook Posts
here are basically three different ways you can post a link to your website:
- The traditional way to post a link is just to cut and paste the link into the status section and allow the link to pull in the photo and metadata.
- Another way to post a link is to post a photo and then add the link into the status update with a little blurb about the link.
- One technique that has been popular in the past to get greater reach is to post your link in the status section and then “X-out” the link data that is pulled in to change the post to “text only,” even though it has a link in it.

#4: Optimize Other Places on Facebook to Add Links to Your Website
To drive more traffic to your website, make sure you have links in other parts of your Facebook page that people may be visiting.
- Use your About page
- Add links to your milestones
- Add links in your photo descriptions
- Use custom tabs with links to your website
- Optimize your personal profile

#5: Advertise
With Facebook’s recent announcements about decreased organic reach, advertising is going to be even more critical for marketers.
To drive traffic to your website, you can either create an ad from scratch with a link to your website, or boost content that you’ve already posted. When you boost content, remember to post something that doesn’t have a photo that has more than 20% text in it or it won’t get approved by Facebook..."

Each step and tips are analyzed with more information. Read full original article here:
http://www.socialmediaexaminer.com/drive-more-facebook-traffic/

 


Via Giuseppe Mauriello
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BSN's curator insight, February 25, 2014 11:23 AM

5 Easy Steps To Drive More Facebook Traffic To Your Website. #business #facebook #websitetraffic

Dennis Staples's curator insight, February 25, 2014 3:03 PM

Insight to driving more traffic to your pages!

dan's curator insight, February 25, 2014 3:18 PM

#facebooktraffic

Rescooped by Pier Giorgio Pelosi from marketing personale
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Personal Brand Plan. Il corso su come usare il marketing personale per sviluppare il proprio business

Personal Brand Plan. Il corso su come usare il marketing personale per sviluppare il proprio business | Marketing | Scoop.it

Come differenziarsi sul mercato e dai concorrenti?  

Come scegliere e trovare i clienti?  

Come rendere tangibile il proprio valore?  

Come scegliere e usare i social network? 

 

Prenota via mail o via skype un colloquio orientativo gratuito senza alcun impegno o vincolo.

 


Via Stefano Principato
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Stefano Principato's curator insight, December 15, 2012 5:19 AM

L'unico corso personale a distanza utile per imparare tecniche e strumenti di marketing personale e personal branding per sviluppare e promuovere la tua attività e il tuo business in una formazione diretta 1 to 1. 

 

Un nuovo modo per imparare a sviluppare la tua attività, senza vincoli di trasferimenti. 

Gonzalo Moreno's curator insight, June 3, 2014 7:04 AM

PERSONAL MARKETING - Brand Plan

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Che cosa è il personal marketing?

Che cosa è il personal marketing? | Marketing | Scoop.it

Marketing personale, personal branding e self marketing: alcune differenze


Via Stefano Principato
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Stefano Principato's curator insight, July 18, 2013 9:22 AM

Il self marketing può essere inteso come l’insieme di tutte quelle attività di comunicazione, on line ed off line, volte a promuovere se stessi nell’ambito della propria professione e carriera lavorativa.

Il personal branding, invece, riguarda sostanzialmente la propria reputazione personale ed il modo in cui si è vissuti dal proprio mercato di riferimento. 

Il personal marketing, quindi, è il processo attraverso il quale una persona si può posizionare in modo distintivo sul mercato soprattutto nell’ambito della sua professione e carriera lavorativa. 

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43 consigli per il vostro marketing personale

43 consigli per il vostro marketing personale | Marketing | Scoop.it

Una raccolta di suggerimenti tratta da miei 2 ebook dedicati alle esperienze di marketing personale e da alcuni precedenti post.


Via Stefano Principato
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Stefano Principato's curator insight, July 18, 2013 9:22 AM

43 consigli per migliorare il vostro marketing personale in una unica slide

Rescooped by Pier Giorgio Pelosi from Social Media Consultant 2012
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Le Aziende e il Marketing 2.0

Le Aziende e il Marketing 2.0 | Marketing | Scoop.it
Il marketing? Oggi si fa sia off che online.

Via Mr Tozzo
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Mr Tozzo's curator insight, May 30, 2013 3:59 AM

Il Marketing non è più quello di una volta, ormai non è una novità, ed è sempre più difficile capire in quale direzione ci si sta muovendo.

Rescooped by Pier Giorgio Pelosi from Social Media Kommunikation
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Brand Storytelling: 10 Steps to Start Your Content Marketing Hero’s Journey

Brand Storytelling: 10 Steps to Start Your Content Marketing Hero’s Journey | Marketing | Scoop.it

As a content marketer, you have probably heard the call for us all to become brand storytellers. While this sounds great in theory, the tricky part for many companies is determining how to develop these stories in the first place.

 

There are no hard-and-fast rules for developing your brand’s stories, but you can go back and look at classic storytelling and structure as a helpful map to guide you. For example, the classic “hero’s journey” from Joseph Campbell’s, The Hero with a Thousand Faces, outlines what he calls the “monomyth” — which is a pattern that many believe can be found in almost every narrative around the world.


Via Gregg Morris, Elke Schellinger
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John Jantsch's curator insight, March 17, 2013 1:34 PM

Love Joseph Campbell's writings

Victor Alejandro Polanco Frías's curator insight, April 12, 2013 2:58 PM

Aquí una de las aplicaciones de los estudios de J. Campbell sobre el monomito del héroe. Ideal para escribir historias, y también para entenderlas. Dime teseo despues de matar al hijo de minos, cuál es el maravilloso regalo que conseguirás... ;)

 

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CREARE UN SITO WEB: contenuti e funzionalità - iMercatari

CREARE UN SITO WEB: contenuti e funzionalità - iMercatari | Marketing | Scoop.it
ome creare un sito web. Il suo obiettivo è portare traffico qualificato, ovvero visitatori interessati ai contenuti, servizi o prodotti offerti online

Via iMercatari
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Marketing dei contenuti: da oggi lo puoi fare anche su Google+!

Marketing dei contenuti: da oggi lo puoi fare anche su Google+! | Marketing | Scoop.it
Tweet Il marketing dei contenuti permette alla tua azienda (o a te, professionista) di informare le persone sul prodotto o servizio che offri, di consolidare la tua immagine sul web, ma soprattutto di instaurare un dialogo con il cliente, che aumenta il valore del tuo brand. Al sito web e al blog su cui pubblichi [...]

Via Stefano Principato
Pier Giorgio Pelosi's insight:

Mmm...interessante!!!

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Stefano Principato's curator insight, March 14, 2014 6:54 AM

Fare content marketing su Google+ non è semplice.


Non va sottovalutato. Bisogna organizzare una strategia e un piano editoriale come per il blog. Il processo si articola in tre fasi:

  • analisi del target e della concorrenza (chi sono i nostri follower? quali i loro interessi? cosa offre la concorrenza? cosa abbiamo da offrire in più?)
  • creazione della strategia (qual è l’obiettivo? quali contenuti condividere? quando?)
  • implementazione della strategia.
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I dieci libri di social media marketing più venduti

I dieci libri di social media marketing più venduti | Marketing | Scoop.it
I dieci libri di social media marketing più venduti
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Rescooped by Pier Giorgio Pelosi from Social Media Consultant 2012
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Diventare un Social Media Marketing - Social Media Consultant

Diventare un Social Media Marketing - Social Media Consultant | Marketing | Scoop.it
Un interessante Infografica dove si spiega come diventare un Social Media Marketing, la professione del futuro

Via Mr Tozzo
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Mr Tozzo's curator insight, May 22, 2013 12:13 PM

Come diventare un Social Media Marketing (Infografica)

Rescooped by Pier Giorgio Pelosi from Curation, Social Business and Beyond
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Digital Marketing: Pandora’s Box, Panacea or Global Equalizer?

Digital Marketing: Pandora’s Box, Panacea or Global Equalizer? | Marketing | Scoop.it
Digital marketing can either make or break a small business. If you do it well, you’re rewarded with a reliable and growing stream of customers.

Via janlgordon
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janlgordon's curator insight, November 17, 2013 1:27 PM


This is the first in a series of planning and executing successful digital marketing campaigns by Michael Nelson, for Curatti
Jan Gordon:

Digital marketing can either make or break a small business.  If you do it well, you’re rewarded with a reliable and growing stream of customers.  If you do it poorly, you can kill your brand or your business with wasted time and blown budgets.


How do you give your business the best chance to be on the successful side of the equation?


Here are a few highlights:


Marketing is about generating sales for your business.  That is and should be the purpose of marketing regardless of whether you are building your brand or specifically trying to grow your revenue.  


We have inbound marketing, attraction marketing, email marketing, influence marketing, network marketing, content marketing, outbound marketing, affiliate marketing and so on.  


How do we pick one, especially if we are small business owners and not marketing experts?


The most important word in those phrases is “marketing.”  It’s the root of what we’re trying to do.  


If you charge ahead with digital marketing without a clear goal and way to measure your progress, then it doesn’t matter which marketing method you select.  


Begin with setting the theme for your campaign.  Your theme will be high level and visionary in nature.  You then create three (no more) goals that if reached will propel you towards your goal.  


Now you plan.  How will you reach your goals, what needs to be done, what level of resource will be committed to each action and so on.  


The next article will address creating marketing messages,

Circumstance Marketing, and crafting those messages for the digital world.  So stay tuned!


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/HY27zZ]

GregoryBurrus's curator insight, March 5, 2014 2:18 PM

Growing stream of customers from inbound or attraction marketing works

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How to Market to Hospitals: 3 Keys to Healthcare IT Marketing

How to Market to Hospitals: 3 Keys to Healthcare IT Marketing | Marketing | Scoop.it
Follow these 3 keys to opening doors when marketing healthcare IT solutions to hospitals.

Via Sam Stern
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