Excerpt from the article published by Social Media Examiner: "Getting Facebook fans to your website is even more critical with Facebook’s recent announcement of decreased organic reach for pages. Use these five steps to help you get more traffic Facebook to your website.
#1: Make Sure You Have a Steady Stream of Shareable Content on Your Website These days, the name of the game is content marketing and you had better figure out how your business can participate. Posting something new and helpful once a week or even once a month can benefit your website traffic. Here are some ideas that can help you brainstorm how you can add new content to your website: - Post a weekly tip about your niche; - Post a weekly news bite with a photo; - Curate a list of top 10 helpful articles; - Interview someone in your office or in your industry.
#2: Make it Easy to Share Your Content to Facebook on Your Website Once you have fresh content, you need to make it shareable. Your first step is to add a social share plugin and/or Facebook Share buttons. I like using the Digg Digg plugin because it has all of the buttons I want to display and it floats along the side of the post as the reader scrolls through the article. Also consider asking for a Facebook share if you feel you have a particularly helpful blog post.
#3: Optimize Your Facebook Posts here are basically three different ways you can post a link to your website: - The traditional way to post a link is just to cut and paste the link into the status section and allow the link to pull in the photo and metadata. - Another way to post a link is to post a photo and then add the link into the status update with a little blurb about the link. - One technique that has been popular in the past to get greater reach is to post your link in the status section and then “X-out” the link data that is pulled in to change the post to “text only,” even though it has a link in it.
#4: Optimize Other Places on Facebook to Add Links to Your Website To drive more traffic to your website, make sure you have links in other parts of your Facebook page that people may be visiting. - Use your About page - Add links to your milestones - Add links in your photo descriptions - Use custom tabs with links to your website - Optimize your personal profile
#5: Advertise With Facebook’s recent announcements about decreased organic reach, advertising is going to be even more critical for marketers. To drive traffic to your website, you can either create an ad from scratch with a link to your website, or boost content that you’ve already posted. When you boost content, remember to post something that doesn’t have a photo that has more than 20% text in it or it won’t get approved by Facebook..."
As a content marketer, you have probably heard the call for us all to become brand storytellers. While this sounds great in theory, the tricky part for many companies is determining how to develop these stories in the first place.
There are no hard-and-fast rules for developing your brand’s stories, but you can go back and look at classic storytelling and structure as a helpful map to guide you. For example, the classic “hero’s journey” from Joseph Campbell’s, The Hero with a Thousand Faces, outlines what he calls the “monomyth” — which is a pattern that many believe can be found in almost every narrative around the world.
Tweet Il marketing dei contenuti permette alla tua azienda (o a te, professionista) di informare le persone sul prodotto o servizio che offri, di consolidare la tua immagine sul web, ma soprattutto di instaurare un dialogo con il cliente, che aumenta il valore del tuo brand. Al sito web e al blog su cui pubblichi [...]
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.