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How to Maintain a Successful Blog When You Have a Full-Time Job

How to Maintain a Successful Blog When You Have a Full-Time Job | Marketing | Scoop.it

Juggling a full-time job and a full-time hobby is no easy task. But if you’re passionate about blogging and not quite ready to leave your day job just yet, you’ll have to make it work. Check out this article for a few tips that will help.

There are plenty of articles online about how to start a blog and keep it up and running. You know what most of them fail to mention, though? Blogging takes time. And when you already have a full-time job to worry about, time isn’t always on your side.

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Time to Rebrand? Follow These 3 Steps | Jo & Ray Publication

Time to Rebrand? Follow These 3 Steps | Jo & Ray Publication | Marketing | Scoop.it

One of the first things you must do when you launch a business is develop and market your own unique company brand. As the business evolves and grows, its present state may not accurately reflect the brand you built when you started. When this happens, you might need to rebrand.

“A rebrand is a large undertaking regardless of [company] size, so it’s not for every business,” said Nina Brakel-Schutt, branding expert at digital asset management company Widen Enterprises. “A small business might consider a rebrand if it changes its business model, product or service offering, or if it merges with another small business in the same industry, but now has a broader offering.”

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How to Overcome Blogger’s Block

How to Overcome Blogger’s Block | Marketing | Scoop.it

Ever had to deal with blogger’s block? This article offers some tips on how to overcome it.

If you have been blogging for a while, you’re probably already familiar with blogger’s block. That dreadful feeling when you find yourself staring at a blank document, unable to write anything down. You feel as if all your ideas are gone, you have no more opinions, and sentences fail to form logically inside your brain. Don’t worry - it happens to everyone from time to time.

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3 Simple Ways to Build Great Customer Relationships | National Journal Community Of e-Experts

3 Simple Ways to Build Great Customer Relationships | National Journal Community Of e-Experts | Marketing | Scoop.it

Organizations with great customer relationships are able to grow their businesses without gimmicks, fee cuts or special treatment. You have to be good at what you do, of course, but having a truly successful business is based on one simple concept: trust.

With trust, you’ll have customers (or clients) for life. Without trust, you may as well pack up and go home.

Building trust takes time and a lot of hard work. But it’s entirely doable if you and your team work on three of your most important core competencies: service, consistency and transparency.

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How to Rebrand Yourself: The Miley Cyrus Way • UBlog - Universal Insightful Blog

How to Rebrand Yourself: The Miley Cyrus Way • UBlog - Universal Insightful Blog | Marketing | Scoop.it

Love it or hate it, Miley Cyrus is smart. I have to admit that I didn’t know much about her prior to last year (2013). When Hannah Montana came out, I was just beyond the age demographic the show was targeting. I vaguely knew what the show was about but I was very aware of its popularity. So when she suddenly became a topic of conversation, I rolled my eyes and thought, “another child star gone bad.”

However, when I saw the video for “Wrecking Ball” for the first time, I was surprised to learn that one of my favorite songs was by her. I listen to music while I work, do housework, run, relax…basically all the time. I often don’t know the artist or the songs I’m listening to. So it came as a surprise that “that crazy girl” everyone is always talking about can actually sing.

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Six Tips to Better Promote a Blog Post

Six Tips to Better Promote a Blog Post | Marketing | Scoop.it

You recently wrote a tremendously awesome blog post and now you’re wondering how to promote it better. Well, you’ve come to the right place. Check out this article for a few tips on how to distribute your content to a larger audience. Since you’ve landed here, we surely know a thing or two about the subject.

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3 Reasons Why Web Design Is the Domain of Your Entire Company

3 Reasons Why Web Design Is the Domain of Your Entire Company | Marketing | Scoop.it
Your company web site is its public face on the Internet. Shape the design and message with the help of everyone in your organization who works with your audience.
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4 Ways to Bait Your Target Audience with Content Marketing - inSegment Digital Marketing Blog

4 Ways to Bait Your Target Audience with Content Marketing - inSegment Digital Marketing Blog | Marketing | Scoop.it
Effective content marketing strategies for attracting your target audience - provided by a Boston digital marketing agency for your digital marketing success
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B2B Marketing with Google+

B2B Marketing with Google+ | Marketing | Scoop.it
Sometimes it can be difficult to choose the right social network for your business. Sadly, you can’t make this choice based solely on the popularity of a network, because each social site attracts …
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Cutting-edge marketers, here’s why you don’t want to miss GrowthBeat (pre-registration ends today)

Cutting-edge marketers, here’s why you don’t want to miss GrowthBeat (pre-registration ends today) | Marketing | Scoop.it

GrowthBeat is coming up on August 5-6, and it’s shaping up to be one of the most provocative marketing­-tech events of the year.

We’re bringing you some of the best and brightest in modern digital marketing for a series of never-before-seen case studies and sessions designed to help you declutter the landscape, simplify functions, clarify your goals, and find your way to success.

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9 Pillars for a Killer Content Marketing Strategy

9 Pillars for a Killer Content Marketing Strategy | Marketing | Scoop.it
Would you like to generate more leads, sales, and business? Want to improve conversions and effectively establish your brand? Two words: content marketing.


Maybe these stats will help convince you…



80% of American Internet users interact with blogs and social media.


70% of people would rather learn about a company through articles than through ads.


90% of consumers find custom content useful.



Oh, and let’s not forget that marketing with content costs you about 62% less than traditional marketing (you can see all the statistics here).


Here’s the thing about content marketing, though… you need a killer strategy! Here are nine steps to cementing one that empowers both your customers and your brand.


1. Zoom in on the Audience You Want to Attract


When marketing with content, the goal is usually to preserve your current customer base and reel in new consumers. Knowing how to connect with these intended audiences is the foundation of an effective content strategy.


The best approach is to view your audience as people, rather than statistics. What are they interested in learning? What are they specifically searching for online? What problems do they have? Answering these questions is the first step to success.


2. Identify the Relationship Between What You’re Teaching and Selling


To expand the reach of your products or services, the content you deploy must be interesting and relevant. The information should strike a chord with readers emotionally, intellectually, and/or in terms of practicality.


For example, if you sell a culinary product, the content could reflect the many meals that could be prepared using it. You could include recipes for nostalgic comfort foods, engaging emotions and intellect and presenting the product as uniquely useful.


3. Focus on Content Integrity


Consumers are smart and can differentiate solid information from spam. The latter can hurt your business. Consumers will avoid spammy material, whereas they will hold your company in high esteem if you prove to be authentic.


Your best bet is to hire subject matter experts who can shape your message into one that reflects your brand while educating readers. If you can’t afford to outsource to professionals, make the time and create high-quality content yourself.


4. Define the Voice of Your Content


Your content marketing strategy should be just one layer of your overall marketing campaign, which can include anything from television commercials to ads on social media. Everything under the umbrella of your campaign should be synchronized.


The content pieces you put out should never contradict any other brand messaging, or your main objective. Rather, each promotional aspect should strengthen the other by reaffirming your company’s overarching purpose.


5. Be Consistent


When creating your content strategy, be sure to decide on the frequency of your content and stick to it. Your readers, once engaged, will expect to receive information from you on a steady basis. If this doesn’t occur, they will disengage.


Being consistent is the hallmark of a successful business in general. Everything from the quality of your products to the production of your content should be reliable. This will give you credibility needed to position your brand as an industry authority.


6. Use the Right Channels


The best channels to utilize tie back to your audience. If your services are geared toward senior citizens, a hard copy newsletter might be their preferred medium. If you are focused on a younger crowd, social media may be best.


Promoting your content on social sites like Twitter can make it go viral. If the content is what readers are looking for, they won’t hesitate to share. Quick Sprout’s guide to content marketing offers more details.


Read more: 9 Pillars for a Killer Content Marketing Strategy
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Build a Strong Brand With More Friendly Interactions, Less Marketing

Build a Strong Brand With More Friendly Interactions, Less Marketing | Marketing | Scoop.it
Customers are skeptical of the marketing they don't ignore entirely but people trust their own experience. Make if friendly and they love your brand.
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6 Website Design Flaws to Avoid

Forget text--here's why a great website design is worth a thousand words.
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Protect your 'Rep': 4 Tips for Managing Your Brand's Online Reputation - inSegment Digital Marketing Blog

Protect your 'Rep': 4 Tips for Managing Your Brand's Online Reputation - inSegment Digital Marketing Blog | Marketing | Scoop.it

Social media can provide you with an ocean of possibilities when it comes to furthering your brand. You could be riding waves of praise under clear blue skies one minute and be sunk by a sudden storm of negative reviews the next. A lot is at stake when you promote your business through social media and you can’t expect it to weather the storm on its own. Besides the product or service your enterprise provides, it also carries with it other precious cargo: your reputation.

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Learning to listen: 6 huge benefits of paying attention to your community

Learning to listen: 6 huge benefits of paying attention to your community | Marketing | Scoop.it

It often takes an outsider’s perspective to learn about new opportunities, whether they take the form of flaws, bugs, or unique use cases. The most valuable opportunities often come from customers themselves — the people who are hands on with your product every day.

For those just starting-up, or starting to realize that your product and community teams could improve their communications, here are six reasons that your entire team needs to be listening to the conversation surrounding your brand.

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59 Free Twitter Tools and Apps for Marketers

59 Free Twitter Tools and Apps for Marketers | Marketing | Scoop.it
We’ve collected a great bunch to share with you! Here are all the tools we’ve found helpful and many more that we’re excited to try.
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Social SEO and Your Business: A Love Story - inSegment Digital Marketing Blog

Social SEO and Your Business: A Love Story - inSegment Digital Marketing Blog | Marketing | Scoop.it
Social Media is an integral part of the SEO strategy for any business
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Useful Advice to Consider When You Start Blogging

Useful Advice to Consider When You Start Blogging | Marketing | Scoop.it

Want to start a blog? Great! Blogging helps you share your ideas, connect with other like-minded individuals, and, if you’re really determined, even make some cash. Maintaining a blog isn’t easy, though. Check out this article for a few insights on what it’s like to start a blogging career and you’re going to be off to a great start.

So you heard about this blog thing and you want one for yourself. You’ll get a chance to improve your writing and interact with others interested in the same things as you. You’ll get all those warm and fuzzy feelings inside as your readership grows. You might even make some money with it.

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10 of the Best Social Media SlideShares from 2014

10 of the Best Social Media SlideShares from 2014 | Marketing | Scoop.it
Here are 10 awesome SlideShare presentations, all having to do with social media. You’ll find strategies, big-picture ideas, stats, research, and more.
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You've Got Mail: 3 Tips for Improving Your Email Marketing Strategy

You've Got Mail: 3 Tips for Improving Your Email Marketing Strategy | Marketing | Scoop.it

Email is the number one preference for daily use and consumer marketing communications. It’s an efficient and inexpensive means of mass communication, but in order for it to be effective, those emails have to be opened and read. Your potential readers (do NOT call them subscribers, too impersonal) have dozens of emails flooding their inboxes everyday that often end up being ignored and forgotten. What makes you think they’re going to have the time or energy to open and read what you have to say?  It may seem like a daunting task to distinguish your emails from the dozens people are receiving daily, but it is possible to make your email marketing campaign effective.

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Generating Leads by Using Visuals

Generating Leads by Using Visuals | Marketing | Scoop.it

Beginning an online marketing campaign for your company is an excellent business decision to help your business grow and thrive. While there is still a place for traditional types of marketing efforts like TV spots and print ads, the majority of advertising should be done online through search engine marketing. Getting your company noticed through search engine results is extremely important when it comes to your customers finding you.

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Need Fuel for Your Online Marketing? Say Hello to Offline Marketing | News Blog

Need Fuel for Your Online Marketing? Say Hello to Offline Marketing | News Blog | Marketing | Scoop.it

Your blog has turned stale. You’re running out of topics to write about. No one is “liking” your Instagram photos, or pinning your content on Pinterest.

So what can be done? The answer: unplug, and turn to connecting with offline marketing.

Here are a few ways to coordinate offline and online marketing endeavors.

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3 reasons your sales team needs data science

3 reasons your sales team needs data science | Marketing | Scoop.it
Sales forecasts are often one part guesswork, one part analysis, and three parts wishful thinking.And yet, sales forecasts are critical business tools used to make big decisions on everything from hiring to budgets to expansion plans. Basing pivotal busine...
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5 Strategies Behind Awesome Social Media Customer Service

5 Strategies Behind Awesome Social Media Customer Service | Marketing | Scoop.it
More and more, consumers are turning to social media platforms for customer service. Now, it's brands' turn to seize this opportunity.
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5 Easy Ways to Grab the Spotlight on LinkedIn : Jo & Ray Publication

5 Easy Ways to Grab the Spotlight on LinkedIn : Jo & Ray Publication | Marketing | Scoop.it

Is your professional profile on LinkedIn feeling a bit stale? Well the good news is it’s not too late to make changes that will make your brand or business stand out. One way to get started is by taking advantage of the new publishing platform, which allows users to post articles for their niche.

The possibilities are endless for creating great content to share on LinkedIn, which is presented directly on your profile. Not only can people share and leave comments, but also tweet your article on Twitter for more exposure.

In addition to publishing, there are a few other tweaks you can begin today, which will give your LinkedIn profile that much-needed boost with more network connections.

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