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Four Tips to Create Shareable Content on Social Media

Four Tips to Create Shareable Content on Social Media | Marketing | Scoop.it
Social media can be an invaluable tool to raise brand awareness. If you find the right channels to promote your business and put some effort into creating amazing content, people will feel compelled to share your posts and spread the word about your product/service. Check out this article for a few tips on how to generate shareable content on social media.
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Common Challenges Freelance Writers Face

Common Challenges Freelance Writers Face | Marketing | Scoop.it
Making the transition from amateur writer to full-time freelancer is no walk in the park. Dealing with clients, setting rates, and learning how to work efficiently can be difficult, to say the least. Check out this article for a list of common challenges freelancers face and tips on how to overcome them.
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What's Really the Difference Between Facebook Pages, Groups and Profiles?

What's Really the Difference Between Facebook Pages, Groups and Profiles? | Marketing | Scoop.it
Deciding between a Facebook Page, group or profile? We highlight the differences to help you understand when and how to use each one.
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Tips on How to Make Your Company Blog a Success

Tips on How to Make Your Company Blog a Success | Marketing | Scoop.it
A business blog can help you attract new customers, keep in touch with your current ones, and receive feedback for your products and services. Check out this article for a few helpful tips on how to make your company blog a success.


Starting a company blog can be a great way to reach out to your customers and strengthen your brand. You can share news about the industry, post updates about your products or services, allow your clients to get a closer look at the way you operate and give them the opportunity to familiarize themselves with your company values. It’s a cost-effective tool to attract new customers and engage your current ones; as long as you’re blogging well, that is. A blog can also draw considerable traffic to your website. Make it a point to come up with valuable content for potential customers and you’re on the right track to win over their loyalty.

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How Marketing and PR Should Work Together to Reach Customers

How Marketing and PR Should Work Together to Reach Customers | Marketing | Scoop.it
How Marketing and PR Should Work Together to Reach Customers
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Protect your 'Rep': 4 Tips for Managing Your Brand's Online Reputation - inSegment Digital Marketing Blog

Protect your 'Rep': 4 Tips for Managing Your Brand's Online Reputation - inSegment Digital Marketing Blog | Marketing | Scoop.it

Social media can provide you with an ocean of possibilities when it comes to furthering your brand. You could be riding waves of praise under clear blue skies one minute and be sunk by a sudden storm of negative reviews the next. A lot is at stake when you promote your business through social media and you can’t expect it to weather the storm on its own. Besides the product or service your enterprise provides, it also carries with it other precious cargo: your reputation.

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Learning to listen: 6 huge benefits of paying attention to your community

Learning to listen: 6 huge benefits of paying attention to your community | Marketing | Scoop.it

It often takes an outsider’s perspective to learn about new opportunities, whether they take the form of flaws, bugs, or unique use cases. The most valuable opportunities often come from customers themselves — the people who are hands on with your product every day.

For those just starting-up, or starting to realize that your product and community teams could improve their communications, here are six reasons that your entire team needs to be listening to the conversation surrounding your brand.

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59 Free Twitter Tools and Apps for Marketers

59 Free Twitter Tools and Apps for Marketers | Marketing | Scoop.it
We’ve collected a great bunch to share with you! Here are all the tools we’ve found helpful and many more that we’re excited to try.
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Social SEO and Your Business: A Love Story - inSegment Digital Marketing Blog

Social SEO and Your Business: A Love Story - inSegment Digital Marketing Blog | Marketing | Scoop.it
Social Media is an integral part of the SEO strategy for any business
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Six Tips to Better Promote a Blog Post

Six Tips to Better Promote a Blog Post | Marketing | Scoop.it

You recently wrote a tremendously awesome blog post and now you’re wondering how to promote it better. Well, you’ve come to the right place. Check out this article for a few tips on how to distribute your content to a larger audience. Since you’ve landed here, we surely know a thing or two about the subject.

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3 Reasons Why Web Design Is the Domain of Your Entire Company

3 Reasons Why Web Design Is the Domain of Your Entire Company | Marketing | Scoop.it
Your company web site is its public face on the Internet. Shape the design and message with the help of everyone in your organization who works with your audience.
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4 Ways to Bait Your Target Audience with Content Marketing - inSegment Digital Marketing Blog

4 Ways to Bait Your Target Audience with Content Marketing - inSegment Digital Marketing Blog | Marketing | Scoop.it
Effective content marketing strategies for attracting your target audience - provided by a Boston digital marketing agency for your digital marketing success
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B2B Marketing with Google+

B2B Marketing with Google+ | Marketing | Scoop.it
Sometimes it can be difficult to choose the right social network for your business. Sadly, you can’t make this choice based solely on the popularity of a network, because each social site attracts …
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Four Things Successful Bloggers Do Differently • Greta Sewell

Four Things Successful Bloggers Do Differently • Greta Sewell | Marketing | Scoop.it
Blogging is easy. Becoming a successful blogger? Not so much. So how do certain individuals pull it off? Check out this article for the inside scoop.
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15 Best Browser Extensions for Social Media Marketers

15 Best Browser Extensions for Social Media Marketers | Marketing | Scoop.it
There are a few actions I perform over and over again as I work through my social media marketing plan. Do you know the feeling? You click on the same few buttons or type in the same URL.
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The 5 Digital Marketing Strategies Businesses Say Work Best

The 5 Digital Marketing Strategies Businesses Say Work Best | Marketing | Scoop.it
While email remains king in the types of digital marketing businesses find successful, other tactics are quickly closing the gap, new research finds.

Specifically, 54 percent of businesses view email as the most effective form of Internet marketing, according to a study from the marketing research firm Ascend2. However, a number of other types of digital marketing tactics aren't far behind.
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How to Maintain a Successful Blog When You Have a Full-Time Job

How to Maintain a Successful Blog When You Have a Full-Time Job | Marketing | Scoop.it

Juggling a full-time job and a full-time hobby is no easy task. But if you’re passionate about blogging and not quite ready to leave your day job just yet, you’ll have to make it work. Check out this article for a few tips that will help.

There are plenty of articles online about how to start a blog and keep it up and running. You know what most of them fail to mention, though? Blogging takes time. And when you already have a full-time job to worry about, time isn’t always on your side.

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Time to Rebrand? Follow These 3 Steps | Jo & Ray Publication

Time to Rebrand? Follow These 3 Steps | Jo & Ray Publication | Marketing | Scoop.it

One of the first things you must do when you launch a business is develop and market your own unique company brand. As the business evolves and grows, its present state may not accurately reflect the brand you built when you started. When this happens, you might need to rebrand.

“A rebrand is a large undertaking regardless of [company] size, so it’s not for every business,” said Nina Brakel-Schutt, branding expert at digital asset management company Widen Enterprises. “A small business might consider a rebrand if it changes its business model, product or service offering, or if it merges with another small business in the same industry, but now has a broader offering.”

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How to Overcome Blogger’s Block

How to Overcome Blogger’s Block | Marketing | Scoop.it

Ever had to deal with blogger’s block? This article offers some tips on how to overcome it.

If you have been blogging for a while, you’re probably already familiar with blogger’s block. That dreadful feeling when you find yourself staring at a blank document, unable to write anything down. You feel as if all your ideas are gone, you have no more opinions, and sentences fail to form logically inside your brain. Don’t worry - it happens to everyone from time to time.

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3 Simple Ways to Build Great Customer Relationships | National Journal Community Of e-Experts

3 Simple Ways to Build Great Customer Relationships | National Journal Community Of e-Experts | Marketing | Scoop.it

Organizations with great customer relationships are able to grow their businesses without gimmicks, fee cuts or special treatment. You have to be good at what you do, of course, but having a truly successful business is based on one simple concept: trust.

With trust, you’ll have customers (or clients) for life. Without trust, you may as well pack up and go home.

Building trust takes time and a lot of hard work. But it’s entirely doable if you and your team work on three of your most important core competencies: service, consistency and transparency.

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How to Rebrand Yourself: The Miley Cyrus Way • UBlog - Universal Insightful Blog

How to Rebrand Yourself: The Miley Cyrus Way • UBlog - Universal Insightful Blog | Marketing | Scoop.it

Love it or hate it, Miley Cyrus is smart. I have to admit that I didn’t know much about her prior to last year (2013). When Hannah Montana came out, I was just beyond the age demographic the show was targeting. I vaguely knew what the show was about but I was very aware of its popularity. So when she suddenly became a topic of conversation, I rolled my eyes and thought, “another child star gone bad.”

However, when I saw the video for “Wrecking Ball” for the first time, I was surprised to learn that one of my favorite songs was by her. I listen to music while I work, do housework, run, relax…basically all the time. I often don’t know the artist or the songs I’m listening to. So it came as a surprise that “that crazy girl” everyone is always talking about can actually sing.

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10 of the Best Social Media SlideShares from 2014

10 of the Best Social Media SlideShares from 2014 | Marketing | Scoop.it
Here are 10 awesome SlideShare presentations, all having to do with social media. You’ll find strategies, big-picture ideas, stats, research, and more.
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You've Got Mail: 3 Tips for Improving Your Email Marketing Strategy

You've Got Mail: 3 Tips for Improving Your Email Marketing Strategy | Marketing | Scoop.it

Email is the number one preference for daily use and consumer marketing communications. It’s an efficient and inexpensive means of mass communication, but in order for it to be effective, those emails have to be opened and read. Your potential readers (do NOT call them subscribers, too impersonal) have dozens of emails flooding their inboxes everyday that often end up being ignored and forgotten. What makes you think they’re going to have the time or energy to open and read what you have to say?  It may seem like a daunting task to distinguish your emails from the dozens people are receiving daily, but it is possible to make your email marketing campaign effective.

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Generating Leads by Using Visuals

Generating Leads by Using Visuals | Marketing | Scoop.it

Beginning an online marketing campaign for your company is an excellent business decision to help your business grow and thrive. While there is still a place for traditional types of marketing efforts like TV spots and print ads, the majority of advertising should be done online through search engine marketing. Getting your company noticed through search engine results is extremely important when it comes to your customers finding you.

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