Any successful business online produces high-quality content that's both engaging and informative on a regular basis. Here's how to tell if you're producing effective content and then create an effective future content strategy in five steps.
Businesses are getting better at telling stories through content - either video or text -- and that helps with branding. View these examples to get started.Brands. Stories. Profits.Story telling is powerful. Stories help with branding, i.e., making an impression that stands out and sticks in our minds.And businesses are getting better at telling stories through content – whether through video or in text form. Stories that follow a brand’s theme can be told over and over.Let’s look at some of the best stories in the business and unravel how some brands do storytelling in style...
Four industry leaders offer insight and advice to enable any brand to attempt curation mastery with greater confidence and skill.
Content Curation Benefits
1. Thought leadership.
2. Market education.
3. Supplement content creation.
Content Curation Best Practices
Pick the right topic.Add your own perspective.Adhere to ethical standards and practices. Think in terms of the fair use doctrine and properly attribute content to its source. Detweiler suggests not copying and pasting too many words from the original piece of content.Create a content hub.
A Few Reasons Social Media & Content Matter For Marketing (Infographic) image INFOGRAPHIC B2C (A Few Reasons Social Media & Content Matter For Marketing (Infographic) image INFOGRAPHIC B2C http://t.co/VYLaJxAZpY...
Nick Simonton's insight:
Another #infographic about the importance of Content. Remember, content is still king. #social
Are you measuring what matters in content marketing?When it comes to content marketing, your Chief Marketing Officer wants to see real, metrics-driven results. From storytelling to generating thought leadership, facilitating customer engagement and moving prospects through your sales funnel, it’s imperative that you develop a solid analytics strategy to navigate your content marketing maze and measure success.:Be sure to pinpoint areas of low engagement so you can make improvements, but also look beyond the numbers to fully understand why performance may be weak.When thinking about virality, look at who made it go viral in the first place and understanding the quality of your audience and those who are reading and sharing your content.Word of mouth is powerful. When people value your services, they are more inclined to make their perspectives known....
Nick Simonton's insight:
Some good basics for the social team in all of us.