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The Tao of Social Media | Social Media Today

The Tao of Social Media | Social Media Today | Marketing | Scoop.it
Getting to the essence, or Tao, of social media is about understanding connection and engagement.
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Rescooped by Nick Simonton from Content Marketing & Content Strategy
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How to Build Your First Content Marketing Strategy

How to Build Your First Content Marketing Strategy | Marketing | Scoop.it
Any successful business online produces high-quality content that's both engaging and informative on a regular basis. Here's how to tell if you're producing effective content and then create an effective future content strategy in five steps.

Via Stefano Principato
Nick Simonton's insight:

Needing somewhere to start with Content Marketing? 

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Stefano Principato's curator insight, October 2, 2013 1:12 PM

Creating a timeline will help you develop specific goals with your content marketing efforts

Igor Tishkin's curator insight, October 3, 2013 3:54 AM

Да-да, Гугловский Пингвин заставил западных владельцев сайтов перейти на Контент-маркетинг. Когда же рунетские сайто-владельцы повернут голову в сторону мирового тренда? И забудут о "продвижении группы в Вконтакте"?

Rescooped by Nick Simonton from digital marketing strategy
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Using Storytelling Narratives to Improve Your Marketing Mix

Using Storytelling Narratives to Improve Your Marketing Mix | Marketing | Scoop.it
An introduction to the "Hero's Journey" method of storytelling Your product or services will likely solve a problem for your customers,  

No matter how boring you view this product, it sits within a ‘story arc’ that can always be made interesting to consumers facing the challenges that it solves.


Via malek
Nick Simonton's insight:

Old as time, the "Hero's Journey" has guided many in writing screenplays and books. It's the standard story we all know and love -- perhaps injecting some of it into your routine isn't a bad idea.

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malek's comment, September 24, 2013 8:38 AM
Thank you Marty for insightful comment. Contributing the angle of Gamification provides more richness to the subject.
Martin (Marty) Smith's comment, September 24, 2013 5:24 PM
Great Malek Scoop and Nick Simonton comment. This is a favorite topic. Nick I was scheduled to attend McKee's Story seminar last year and then got sick and could go, but still on my bucket list to attend. Marty
Bad Spoon's curator insight, September 25, 2013 2:21 AM

Une nouvelle présentation pas à pas du "Voyage du Héros", la technique de storytelling la plus efficace à ce jour

Rescooped by Nick Simonton from Public Relations & Social Media Insight
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Telling Stories Through Content: How 7 Brands Do It With Style

Telling Stories Through Content: How 7 Brands Do It With Style | Marketing | Scoop.it

Businesses are getting better at telling stories through content - either video or text -- and that helps with branding. View these examples to get started.Brands. Stories. Profits.Story telling is powerful. Stories help with branding, i.e., making an impression that stands out and sticks in our minds.And businesses are getting better at telling stories through content – whether through video or in text form. Stories that follow a brand’s theme can be told over and over.Let’s look at some of the best stories in the business and unravel how some brands do storytelling in style...


Via Jeff Domansky
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Marilyn Lim S S's curator insight, September 15, 2013 12:50 AM

what is your story?

Bad Spoon's curator insight, September 18, 2013 9:43 AM

D'excellents exemples de storytelling de qualité

Jolynn Oblak's curator insight, June 26, 11:23 PM

At a very basic level marketing is about storytelling.......Master this and you are golden.

Rescooped by Nick Simonton from digital marketing strategy
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The 80 Rules Of Social Media an infographic

The 80 Rules Of Social Media an infographic | Marketing | Scoop.it

Via Jesús Hernández, malek
Nick Simonton's insight:

It may seem daunting, but some good stuff here that most marketers, and business leaders, should know - especially the "it's not about you" part.

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malek's curator insight, September 3, 2013 12:37 PM

Around the social media in 80 Rules...take it one at a time

Rescooped by Nick Simonton from Social Media, SEO, Mobile, Digital Marketing
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How to Measure Content Marketing ROI

How to Measure Content Marketing ROI | Marketing | Scoop.it

How do you measure the ROI for your content marketing? Here are important factors to consider when calculating the return on your content investment.


Via Kamal Bennani
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Rescooped by Nick Simonton from The Marketing Technology Alert
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Content Curation Benefits and Best Practices - ClickZ | #TheMarketingAutomationAlert

Content Curation Benefits and Best Practices - ClickZ | #TheMarketingAutomationAlert | Marketing | Scoop.it
Four industry leaders offer insight and advice to enable any brand to attempt curation mastery with greater confidence and skill.

 

Condensed...

 

Content Curation Benefits

1. Thought leadership.

2. Market education.

3. Supplement content creation.

 

Content Curation Best Practices

Pick the right topic.Add your own perspective.Adhere to ethical standards and practices.  Think in terms of the fair use doctrine and properly attribute content to its source. Detweiler suggests not copying and pasting too many words from the original piece of content.Create a content hub. 
Via iNeoMarketing
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iNeoMarketing's curator insight, August 13, 2013 12:10 PM

I'm a bit partial towards content curation. Having understated that, these rules of the road summarize exactly how I approach The Marketing Automation Alert. With regards to Content Hub: think BLOG!


  • See the article at www.clickz.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
Rescooped by Nick Simonton from It's Your Business
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Small Business Guide To Mobile Marketing

Small Business Guide To Mobile Marketing | Marketing | Scoop.it
Here is a great Small Business Guide To Mobile Marketing infographic that details some eye opening mobile marketing facts. This year mobile internet access will meet and beat desktop access.

Via The Fish Firm
Nick Simonton's insight:

Mobile, responsive and strategic. All of these are keys to small business marketing. Are you thinking about #mobile and #social marketing? Are you *doing* it?  If not, why not?

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Francesca Piazza's comment, October 1, 2013 1:37 PM
yes it is really useful, even if I don't agree with everything.
Francesca Piazza's comment, October 1, 2013 1:37 PM
yes it is really useful, even if I don't agree with everything.
Francesca Piazza's comment, October 1, 2013 1:37 PM
yes it is really useful, even if I don't agree with everything.
Rescooped by Nick Simonton from Social Media, SEO, Mobile, Digital Marketing
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Eight useful tools for testing social marketing

Eight useful tools for testing social marketing | Marketing | Scoop.it

The time and effort spent in coming up with creative, interesting social content is all for nought if Facebook posts and tweets are published at a time when nobody is listening.


Via Kamal Bennani
Nick Simonton's insight:

Good collection for anyone using Social Media.

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Gail Spangler's curator insight, September 17, 2013 1:13 PM

In an effort to keep your finger on the digital/social pulse, reliable measurement tools/analytics critical. Here's a few.

Cindy Navarro's curator insight, September 17, 2013 6:44 PM

Happy to see all of these in one place! I have used some of them in the past.

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Social Media Strategy

A Few Reasons Social Media & Content Matter For Marketing (Infographic) image INFOGRAPHIC B2C (A Few Reasons Social Media & Content Matter For Marketing (Infographic) image INFOGRAPHIC B2C http://t.co/VYLaJxAZpY...
Nick Simonton's insight:

Another #infographic about the importance of Content. Remember, content is still king. #social

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The Top 5 B2B Content Marketing Metrics

The Top 5 B2B Content Marketing Metrics | Marketing | Scoop.it
Are you measuring what matters in content marketing?When it comes to content marketing, your Chief Marketing Officer wants to see real, metrics-driven results. From storytelling to generating thought leadership, facilitating customer engagement and moving prospects through your sales funnel, it’s imperative that you develop a solid analytics strategy to navigate your content marketing maze and measure success.:Be sure to pinpoint areas of low engagement so you can make improvements, but also look beyond the numbers to fully understand why performance may be weak.When thinking about virality, look at who made it go viral in the first place and understanding the quality of your audience and those who are reading and sharing your content.Word of mouth is powerful. When people value your services, they are more inclined to make their perspectives known....
Nick Simonton's insight:
Some good basics for the social team in all of us.
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Scooped by Nick Simonton
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The Tao of Social Media | Social Media Today

The Tao of Social Media | Social Media Today | Marketing | Scoop.it
Getting to the essence, or Tao, of social media is about understanding connection and engagement.
more...
No comment yet.