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Pinterest Tips: 7 Habits that All Pinterest Power Users Follow

Pinterest Tips: 7 Habits that All Pinterest Power Users Follow | Marketing | Scoop.it
Looking for Pinterest tips? We compiled the 7 habits that all power users on Pinterest share in order to help you drive more traffic to your website.

Via Kelly Lieberman
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malek's curator insight, August 30, 2013 8:55 AM

Pinterest is highly addictive, here's a bunch of how-to-tips to grow your visual presence.

Rescooped by Molly Romano from Ayantek's Social Media Marketing Digest
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Hashtag Etiquette: The Dos and Don'ts of Social Media Engagement [INFOGRAPHIC]

Hashtag Etiquette: The Dos and Don'ts of Social Media Engagement [INFOGRAPHIC] | Marketing | Scoop.it

Hashtags started as a way to link tweets to dynamic feeds within Twitter, but they've quickly infiltrated every part of our lives. It's no longer uncommon to hear a friend end a sentence with, "#first world problems," or to find Instagram posts that contain more hashtags than actual content. Hashtags have become so popular even Facebook enabled them.

 

With 2.5 billion Facebook posts, 400 million tweets, and 45 million Instagram posts published each day, you can imagine how important it is to stand out among the noisy social media chatter and reach your desired audience; hashtags can help you do just that.


Via The Ayantek Team
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The Ayantek Team's curator insight, August 7, 2013 9:28 AM

Hashtags are a great way to extend your brand's reach on social media but only if done the right way. Tagging every word and misspelling your hashtag will not help to increase engagement. Using hashtags to host a chat or jumping into a conversation are great ways to extend your brand reach. 

 

Rescooped by Molly Romano from Ayantek's Social Media Marketing Digest
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Researcher: Advertise Your Facebook Post Within 24 Hours or Don't Bother

Researcher: Advertise Your Facebook Post Within 24 Hours or Don't Bother | Marketing | Scoop.it

If your brand just posted a status on Facebook, don't waste time waiting to amplify it with an ad buy. If you don't do so within 24 hours, you will lose a great deal of the engagement and viral impressions that would have been generated by posting earlier.

 

This is the gist of new research from the cloud marketing technology firm Unified Social. Jeff Widman, the director of research there, recently crunched some numbers and found that posts that were sponsored in the first 24 hours received 2.6 times more viral impressions and 2.7 times more viral engagements than older promoted posts.


Via The Ayantek Team
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Content is Fire and Social Media is Gasoline

Content is Fire and Social Media is Gasoline | Marketing | Scoop.it
In his new book, Youtility, author Jay Baer argues that smart marketing is all about helping customers. In this excerpt, he breaks down the combustible relationship between content marketing and so...
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Content, Context, and Curation: Why Focus Matters - ClickZ

Content, Context, and Curation: Why Focus Matters - ClickZ | Marketing | Scoop.it
Content, Context, and Curation: Why Focus Matters
ClickZ
So brands with hobby-centric content online had best get their mobile strategy figured out sooner rather than later if they want to avoid having their lunch eaten by mobile-first startups.
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Buzz kill: social media smoke and mirrors

Buzz kill: social media smoke and mirrors | Marketing | Scoop.it
Francis Guenette, of Disappearing In Plain Sight, makes an excellent point in a post about blogging and social media: “1000+ Followers. Cause for Celebration? Maybe not.” Those of us busting our hu...
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Video creativity: Why are brands creating blah content?

Video creativity: Why are brands creating blah content? | Marketing | Scoop.it
Video content reach is at an all-time high, but brands still don't generate more than 1,000 views. Where has all the creativity gone?

 

...With Americans clicking on and watching more videos than ever, brands must set their campaigns apart from the competition, which Pixability, a YouTube-certified marketing company, found is easier said than done. The agency noted that more than 50 percent of 200,000 business videos across 1,270 YouTube Channels have fewer than 1,000 views. Because the aggregate production value totals more than $4.3 billion, it’s clear companies aren’t seeing the content ROI they hoped for during production....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 18, 2013 5:41 PM

Despite the power of video, research shows a huge lack of creativity and proper planning are holding companies back from getting results on YouTube and other social media channels.

Naomi Assaraf's curator insight, July 19, 2013 12:04 AM

It is interesting, isn't it? Tons of brands, but blah video content. Now that Instagram Video is finally taking off, I'm curious to see who'll cut through the blahdom. Personally, I thought the #jobsmovie did a great job, and I love that #comicon had an instagram video scavenger hunt! I think Instagram will change the way videos are branded, and that will help ROI through content.

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Glossary of Terms for SEO and Social Media Marketing

Glossary of Terms for SEO and Social Media Marketing | Marketing | Scoop.it
Refer to this extensive glossary of terms for SEO and social media marketing, and learn to speak like an online marketing pro.

Via The Fish Firm
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Anne Canet's comment, August 21, 2013 5:40 AM
yhank you
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5 Content Marketing Lessons from Breaking Bad | B2B Insights Blog

5 Content Marketing Lessons from Breaking Bad | B2B Insights Blog | Marketing | Scoop.it

We’ve added a new Happy Hour category to B2B Insights, which will appear from time to time on Fridays to help you ease into the weekend.

 

Today’s Happy Hour installment is devoted to content marketing, one of the hottest topics going in the marketing space. It’s new, it’s complicated, it’s confusing — and, it’s something every B2B firm should be doing.


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The Ayantek Team's curator insight, August 12, 2013 9:28 AM

In celebration of Breaking Bad returning last night here are 5 content marketing lessons that can be learned from this legendary show.

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7 Incredible Web Design, Branding, Digital Marketing Experiences

7 Incredible Web Design, Branding, Digital Marketing Experiences | Marketing | Scoop.it
Fantastic real-world examples that'll inspire you to improve web design, branding, marketing, and conversion experiences. Learn how to truly rock digital! (Neat blog post about 7 Incredible Web Design, Branding, Digital Marketing Experiences.
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Brands Are Tweeting Four Times More In 2013 Compared To 2012 - Business 2 Community

Brands Are Tweeting Four Times More In 2013 Compared To 2012 - Business 2 Community | Marketing | Scoop.it
RT @OpEdMarketing: Brands Are Tweeting Four Times More In 2013 Compared To 2012 http://t.co/sjhDMhBBjK via @B2Community #twitter
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Expectations for Social Media Marketing | Social Media Today

Expectations for Social Media Marketing | Social Media Today | Marketing | Scoop.it
It is crucial for brands to understand the relation between customers’ real and virtual lives so that they can personalise their messages.
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8 Remarkable (and Stolen) Content Marketing Ideas

8 Remarkable (and Stolen) Content Marketing Ideas | Marketing | Scoop.it

“Your idea isn’t new. Pick an idea; at least 50 other people have thought of it. Get over your stunning brilliance and realize that execution matters more.” —Mark Fletcher, Founder of Bloglines.com.

 

One of the benefits of my work is that I get to travel around the world to meet with fascinating people who have amazing ideas. Much of my speeches and my writings on content marketing are filled with the thoughts of others. Here are eight of my favorite content ideas that I’ve stolen. I’m sharing them with you in the hopes that they will help you as much as they’ve helped me....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 17, 2013 1:03 PM

Joe Pulizzi's insight on content marketing is always valuable. 

Andy Birkitt's comment, July 18, 2013 4:56 AM
Thanks Jeff have started to follow Joe
Jeff Domansky's comment, July 18, 2013 2:24 PM
Joe and content marketing Institute resources are tremendous for anyone in content marketing, PR or marketing.