Hashtags started as a way to link tweets to dynamic feeds within Twitter, but they've quickly infiltrated every part of our lives. It's no longer uncommon to hear a friend end a sentence with, "#first world problems," or to find Instagram posts that contain more hashtags than actual content. Hashtags have become so popular even Facebook enabled them.
With 2.5 billion Facebook posts, 400 million tweets, and 45 million Instagram posts published each day, you can imagine how important it is to stand out among the noisy social media chatter and reach your desired audience; hashtags can help you do just that.
If your brand just posted a status on Facebook, don't waste time waiting to amplify it with an ad buy. If you don't do so within 24 hours, you will lose a great deal of the engagement and viral impressions that would have been generated by posting earlier.
This is the gist of new research from the cloud marketing technology firm Unified Social. Jeff Widman, the director of research there, recently crunched some numbers and found that posts that were sponsored in the first 24 hours received 2.6 times more viral impressions and 2.7 times more viral engagements than older promoted posts.
Content, Context, and Curation: Why Focus Matters ClickZ So brands with hobby-centric content online had best get their mobile strategy figured out sooner rather than later if they want to avoid having their lunch eaten by mobile-first startups.
Video content reach is at an all-time high, but brands still don't generate more than 1,000 views. Where has all the creativity gone?
...With Americans clicking on and watching more videos than ever, brands must set their campaigns apart from the competition, which Pixability, a YouTube-certified marketing company, found is easier said than done. The agency noted that more than 50 percent of 200,000 business videos across 1,270 YouTube Channels have fewer than 1,000 views. Because the aggregate production value totals more than $4.3 billion, it’s clear companies aren’t seeing the content ROI they hoped for during production....
We’ve added a new Happy Hour category to B2B Insights, which will appear from time to time on Fridays to help you ease into the weekend.
Today’s Happy Hour installment is devoted to content marketing, one of the hottest topics going in the marketing space. It’s new, it’s complicated, it’s confusing — and, it’s something every B2B firm should be doing.
Fantastic real-world examples that'll inspire you to improve web design, branding, marketing, and conversion experiences. Learn how to truly rock digital! (Neat blog post about 7 Incredible Web Design, Branding, Digital Marketing Experiences.
“Your idea isn’t new. Pick an idea; at least 50 other people have thought of it. Get over your stunning brilliance and realize that execution matters more.” —Mark Fletcher, Founder of Bloglines.com.
One of the benefits of my work is that I get to travel around the world to meet with fascinating people who have amazing ideas. Much of my speeches and my writings on content marketing are filled with the thoughts of others. Here are eight of my favorite content ideas that I’ve stolen. I’m sharing them with you in the hopes that they will help you as much as they’ve helped me....
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.