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The Ascent of Video in Marketing Collateral | Position² | #TheMarketingTechAlert

The Ascent of Video in Marketing Collateral | Position² | #TheMarketingTechAlert | Internet Marketing, Content, Blogging and SEO | Scoop.it
Online video picked up speed in 2013 and will continue to gain significant momentum in 2014. A simple Google search taps into a pile of data that underscores the importance of video in marketing collateral.

 

Intermediate/ Digest...

 

-- >  73% of B2B marketers say they will focus on video as a content marketing solution in 2014. In an industry saturated with whitepapers and e-books, the rise of online videos has come as a relief for B2B marketers, providing them with a new and exciting platform to market their products and services.

-- >  Choose HTML5 over Flash. Here’s why:

     * HTML5 videos run 58% faster than Flash on Linux and MacOS X

     * Adobe Flash is not touch screen compatible and doesn’t play on most mobile devices

     * HTML5 nails ease-of-use with more interactive platforms

-- >  Optimizing and uploading videos on sites such as YouTube and Vimeo, and embedding them on your website, boosts your search rank standing.

-- >  Some of the popular video distribution websites include:

     * TubeMogul

     * OneLoad

     * Vimeo

     * Viddler

 

___________________________________

► FREE: AgileContent™ delivers more quality content to your market! Get your FREE 14 Day Trial NOW!: http://goo.gl/rzeg79. No credit card required!

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox:  http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).


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Mike Power's insight:

Interesting but "Marketing Collateral"?   Please cut the meaningless jargon! 

To make matters worse, the link doesn't work! 

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iNeoMarketing's curator insight, February 5, 2014 9:06 PM

Some solid information in this piece that I wanted to pass along to you.

iNeoMarketing's curator insight, May 20, 2014 9:25 AM

Some solid information in this piece that I wanted to pass along to you.

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A Case Study in Excellent Content Curation

A Case Study in Excellent Content Curation | Internet Marketing, Content, Blogging and SEO | Scoop.it
Today's example of content curation to emulate is a roundup taken from Scott Monty's very popular blog.

Via Cendrine Marrouat - SocialMediaSlant.com
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Cendrine Marrouat - SocialMediaSlant.com's curator insight, July 6, 2:53 AM


A few months ago, I wrote a case study on @Karen Dietz's curations. The idea was so well received that I decided to turn the idea into a mini-series. 


This time, the example is taken from Scott Monty's popular blog. He has an awesome weekly social media news roundup from which you can learn many things. 


Hope you like this case study! 

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5 SEO Strategies to Increase Search Rankings, Traffic and Conversion

5 SEO Strategies to Increase Search Rankings, Traffic and Conversion | Internet Marketing, Content, Blogging and SEO | Scoop.it

'No matter how digital marketing evolves, SEO will still be a vital part of your grand marketing strategy. If you want to increase your search engine rankings, organic traffic and conversion rate, here are 5 SEO strategies that will make Google and other search engines love you more'.

 

Read More: http://optixor.com/seo-strategies-to-increase-search-rankings-traffic-and-conversion/


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Marco Favero's curator insight, June 24, 11:19 AM

aggiungi la tua intuizione ...

donhornsby's curator insight, June 25, 8:53 AM

(From the article): Here are some tips on how to combine great content, conversation and relationship to form a powerful SEO campaign.

Reply comments in your blog posts or in your guest blog posts to keep the discussions alive.Reply comments and feedback on the links from your site that you shared in social media to increase engagements.Leave engaging comments on related blog posts. Use your real name and start connecting with the authors and bloggers.Join related groups and online communities to exchange ideas, learn from the members, and start making close connections. Consider making collaborative content with your connections.Reach out people (influencers and potential customers) whom you think will find your content useful.Recognize worthy people (top people in your industry) in your content or blog posts.Focus on building friendships with the people in your industry instead of focusing on building inbound links.
Diana Ries Sheldon's curator insight, July 6, 9:35 AM

Absolutely true. @sebring-airport

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How to Optimize Your Pins for the Smart Feed

How to Optimize Your Pins for the Smart Feed | Internet Marketing, Content, Blogging and SEO | Scoop.it
Have you heard about the Pinterest smart feed and how it impacts your exposure? This article explains how to use the changes to your advantage.

Via Neil Ferree
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Neil Ferree's curator insight, June 13, 8:28 PM

Pinterest’s smart feed is a complex new algorithm based on the following elements: quality of your pin, quality of the source (blog or website) that the pin leads to and a rating assigned by Pinterest. Unlike the days when Pins were rendered using the LIFO (last in first out) routine, now the quality of a Pin determines when and where you Pin shows up.

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SEO Ranking Factors 2015: The Latest Info You Need to Improve Your Site

SEO Ranking Factors 2015: The Latest Info You Need to Improve Your Site | Internet Marketing, Content, Blogging and SEO | Scoop.it
Are you struggling to keep up with Googles’ endless algorithm updates? Have they left you unsure about what you need to do in order to achieve good rankings?

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Why Picture List Posts Are The Perfect Content Formula

Why Picture List Posts Are The Perfect Content Formula | Internet Marketing, Content, Blogging and SEO | Scoop.it
Do images help get your content more shares? Your gut says yes, but what does the data tell us? We recently looked at 100m Facebook posts and found, not surprisingly, that posts with images got the twice the number of interactions … Continued

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Social Media Company Page Cheat Sheet- Smart Insights

Social Media Company Page Cheat Sheet- Smart Insights | Internet Marketing, Content, Blogging and SEO | Scoop.it

This scoop comes to you compliments of ineomarketing.com.


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Rescooped by Mike Power from Public Relations & Social Media Insight
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Landing Page Copywriting Secrets the Pros Never Share

Landing Page Copywriting Secrets the Pros Never Share | Internet Marketing, Content, Blogging and SEO | Scoop.it

If you could hire four top copywriters to write your landing page, what would they do for you? What are the tricks they’d use to get visitors to convert?

 

Your visitors are less patient. When they face too many traffic jams on your landing page journey, they might click away – and you could lose them forever.

 

So, as you prepare to write, keep this in mind: you must remove all road blocks and make your visitor’s journey smooth to improve conversions....


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Jeff Domansky's curator insight, May 16, 4:09 AM

Planning to build a landing page? Here's how to do it right with tips from four of the best. Recommended reading. 9/10

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Understanding How To Avoid Google Penalties [Infographic]

Understanding How To Avoid Google Penalties [Infographic] | Internet Marketing, Content, Blogging and SEO | Scoop.it

If you want to avoid a Google penalty, you should avoid a few things:

 

- Duplicate or thin content – make sure your content is adding value to your readers.

 

- Rich anchor text – when building links, make sure your anchor text isn’t keyword rich. Ideally, you should focus on creating valuable content instead of building links manually. Valuable content will generate natural links on its own.

 

- Focus on relevance – when building links, make sure you get them from relevant sites.

 

- Use the “nofollow” tag for paid links – if you are guest-posting or buying links, consider using the “nofollow” tag for those links.


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Patrick Findlay's curator insight, May 3, 5:44 AM

very useful read-over. Should be of interest to all.

Ankur Sharma's curator insight, May 5, 5:36 AM

Check out this infographic if you want to know the best way to get out of Google penalties.

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22 Free Content Marketing Tools To Drive Your Content Marketing Plans | B2B Marketing Insider

22 Free Content Marketing Tools To Drive Your Content Marketing Plans | B2B Marketing Insider | Internet Marketing, Content, Blogging and SEO | Scoop.it
One of the content marketing questions I get asked most often is how a small business or even a large business can get started with content marketing with

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malek's curator insight, April 28, 4:05 PM

The kind of scoops you don't need to read everyday, but you'll keep coming back. Take my word.

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Heart to Heart: The truth about Internet Marketing

In this episode, Steve talks about internet marketing and how he made $8000 in his first six months online. For more honest and ethical internet marketing ...
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Why my SEO campaign failed? Part 2: Common Web Development mistakes | Web SEO Analytics

Why my SEO campaign failed? Part 2: Common Web Development mistakes | Web SEO Analytics | Internet Marketing, Content, Blogging and SEO | Scoop.it
In a previous article we focused on the Common On-page Optimization mistakes that affect the SEO campaign. In this blog post we will focus on some technical
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Did This Entrepreneur Crack the Code to SEO Success?

Did This Entrepreneur Crack the Code to SEO Success? | Internet Marketing, Content, Blogging and SEO | Scoop.it
Businesses have been competing for limited search engine real estate for years. This entrepreneur believes he has found a new way to get consumers to buy online.
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68 SEO Content Tools, Trends, and Tips for B2B and B2C Brands

68 SEO Content Tools, Trends, and Tips for B2B and B2C Brands | Internet Marketing, Content, Blogging and SEO | Scoop.it
If website traffic matters, these SEO tools and tips can help you make better decisions and use your marketing dollars well – Content Marketing Institute

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iNeoMarketing's curator insight, April 26, 2:29 PM

Too many tools to list here, but it's a comprehensive list. It'll will take you a while to review the article and all the links, so I suggest you bookmark this for future reference.

durjoy shaha's curator insight, April 26, 3:42 PM

Every huge search engine listings which includes Google and yahoo, Bing and Yahoo have essential web advertising, at which internet sites besides other subject matter which includes video and localized listing can be presented and even regarded in accordance with everything that that search engine optimisation accepts a good number of related to owners. Fee isn’t taking part, because is by using payed off hunt commercials.

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Content Curation: We Can Do Better

Content Curation: We Can Do Better | Internet Marketing, Content, Blogging and SEO | Scoop.it
Hi there, Twitter user. Thanks for favoriting my latest tweet! But I have to ask: did you read the article I shared? I received 10 favorites and zero clicks. So what’s going on? I guess you favo

Via Cendrine Marrouat - SocialMediaSlant.com
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Cendrine Marrouat - SocialMediaSlant.com's curator insight, July 18, 4:18 AM


This article by Dennis Shiao contains one of the most important pieces of advice on content curation. I won't spoil the fun, go read it. :-)

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The Power of Content Curation

The Power of Content Curation | Internet Marketing, Content, Blogging and SEO | Scoop.it

90% of all the data in the world has been generated over the last two years?


Faced with this huge, ever-increasing amount of data, threatened by social networks such as Facebook, search engines had to adapt or die. 


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Neil Ferree's curator insight, June 16, 7:48 PM

Content Curation can help you improve SEO


As Jason Miller, Sr Content Marketing Manager at LinkedIn, puts it, "content curation not only alleviates the pressure of having to devote valuable time to creating original content, but it also adds credibility and third party validations to your efforts"


How to Become a Content Marketing Ninja

Marco Favero's curator insight, June 17, 4:13 AM

aggiungi la tua intuizione ...

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How to Self-Publish Your Book on a Budget | Mediashift

How to Self-Publish Your Book on a Budget | Mediashift | Internet Marketing, Content, Blogging and SEO | Scoop.it

For many authors, self-publishing is a first option instead of a backup to traditional publishing. Two years ago I broke down the costs to self-publish a high-quality book. The costs covered how much a traditional publisher typically spends on a book.The book publishing industry is one of the last industries to go digital, and things are constantly in flux. What worked yesterday might not work next week.Putting together a quality book involves not just writing it, but getting it edited and formatted, designing a cover, and having a marketing strategy around it.The rise of new tools, platforms, and new entrants to the publishing space have made it even easier and faster to get a book out into the world.As a follow-up to my first piece, I’ve written a piece on how to publish on a budget....


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Jeff Domansky's curator insight, June 10, 2:30 AM

Nice checklist to help you plan to self-publish your next book project.

rodrick rajive lal's curator insight, June 10, 5:54 AM

A lot of people are self publishing there books including me! I woul like to recommend self publishing to all my acquaintances! 

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How to Make Custom Images for Your Blog Posts Without Hiring a Designer

How to Make Custom Images for Your Blog Posts Without Hiring a Designer | Internet Marketing, Content, Blogging and SEO | Scoop.it

The posts on this blog are typically 2,000 words long. Would you honestly read them if they were nothing but text? Sure, some of you would (and that’s amazing, thank you), but I could never blame anyone for not wanting to read a giant block of text.

This is why articles that include images get 94% more total views than articles that don’t.

Remember though, that stat is just an average. If you use images well, your traffic could increase even more.

It’s a win-win: you get more pageviews, and your readers get to enjoy reading more digestible content.

While social media isn’t the same as your blog posts, it illustrates the power of great images.

Posts on Facebook that include an image get 53% more likes than posts without an image. Additionally, they also make up 93% of the most engaging posts....


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Jeff Domansky's curator insight, June 8, 1:26 PM

Neil Patel offers more of his invaluable tips. Read on to see how to get the biggest bang by adding visuals to your social media. Recommended reading. 9/10

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35 Digital Marketing Blogs You Should Be Reading

35 Digital Marketing Blogs You Should Be Reading | Internet Marketing, Content, Blogging and SEO | Scoop.it

Have you been looking for a great digital marketing blog to strengthen your knowledge and grow your business? The good news is, you're already here on our blog, so that's a great start. You can also check out our sister blog, Likeable Media, for even more #Likeable tips. If that's not enough, here are 35 more digital marketing blogs you should be reading.


Via Jeff Domansky, Os Ishmael, malek
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bernieshoot's curator insight, June 9, 5:40 AM

#blogging

Jasmin Davies-Hodge's curator insight, June 9, 5:51 AM

Tips and ideas in abundance! Thank you for sharing @theprcoach

Willem Kuypers's curator insight, June 11, 4:45 PM

Blogs are the place to be in Digital marketing.

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How To Create An Effective Call To Action

How To Create An Effective Call To Action | Internet Marketing, Content, Blogging and SEO | Scoop.it

Today, we’re going to cover what a call to action is, why it’s crucial to the success of your landing page, and how you can make yours more effective. Throughout this how-to, we’ll also showcase examples of what makes an excellent CTA. (So stick around pros – you will get something out of this, too!)...


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Jeff Domansky's curator insight, May 18, 10:12 AM
The best way to increase conversions is to master the call to action. Learn the tricks the pros use in this post.
Rosemary Burnett's curator insight, May 18, 10:42 PM

Some good tips here by Dusty Arab on maximizing the use of 'Calls to Action" to improve your conversion rates on free giveaways and landing pages.  RB


Subscribe to www.sitecontent4u.com and get the latest technology news to your Inbox!

Luis Cano's curator insight, May 20, 1:48 PM

Without an effective call to action you're wasting your time ...

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10 key elements for page optimization in 2015 (Infographic)

10 key elements for page optimization in 2015 (Infographic) | Internet Marketing, Content, Blogging and SEO | Scoop.it
A few months ago, I shared a very good infographic that explains how to optimize your website pages and blog posts. After looking at it several times, I felt that there were a few things missing. So, I did some research to find a more detailed infographic. SurePayroll's caught my attention. It's really well done!

Via Cendrine Marrouat - SocialMediaSlant.com
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Marco Favero's curator insight, May 9, 6:19 AM

aggiungi la tua intuizione ...

Jayne Courts's curator insight, May 9, 6:54 AM

If you need your website reviewed for content then please contact us http://ht.ly/MJvex ;

Muhammad Jamshaid's curator insight, May 11, 9:38 AM

http://sms4like.com/when-is-fathers-day/

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If You Had Only 4 Hours for Website Optimization, What Would You Do?

If You Had Only 4 Hours for Website Optimization, What Would You Do? | Internet Marketing, Content, Blogging and SEO | Scoop.it
If you had 4 hours to optimize a website, what would you do? We asked Brian Massey, Angie Schottmuller, Peep Laja, Neil Patel and Michael Aagaard.
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Most important Meta Tags for SEO

Most important Meta Tags for SEO | Internet Marketing, Content, Blogging and SEO | Scoop.it
Optimize your meta tags to improve the searchability of your search engine rankings
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Email Subject Lines That Sell

Email Subject Lines That Sell | Internet Marketing, Content, Blogging and SEO | Scoop.it
Email Marketing - Which phrases, incentives, and punctuation marks in email subject lines inspire consumers to take action?

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Gina Tucker's curator insight, April 28, 1:39 PM

Don't let your email get overlooked. 

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Sharing Our Secret Technical SEO Super Tool: A1 Website Analyzer - Search Engine People (blog)

Sharing Our Secret Technical SEO Super Tool: A1 Website Analyzer - Search Engine People (blog) | Internet Marketing, Content, Blogging and SEO | Scoop.it
A1 Website Analyzer is a powerful SEO audit website crawler that installs on your computer like regular software. It can extract all technical and on-page
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