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SEO Intent | Understanding Search

SEO Intent | Understanding Search | Internet Marketing, Content, Blogging and SEO | Scoop.it
Have you ever considered how search has changed over the years? If your business is online, then I’m sure you’ve noticed that Google has been serving your search queries a bit differently. Let me b...

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Level343's curator insight, November 29, 2013 9:37 AM

Natural language processing and Google’s understanding of queries have changed the search landscape and it’ll continue to change as long as Google is around.

Federica Bartolini's curator insight, December 4, 2013 2:40 AM

Interessante!!!!

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300+ Awesome Free Tools For Entrepreneurs & Startups - SalesHandy

300+ Awesome Free Tools For Entrepreneurs & Startups - SalesHandy | Internet Marketing, Content, Blogging and SEO | Scoop.it
New startups have to grow at least 33% year over year to be able to acquire the customers they need. Running a startup is a tough challenge, but there exist tools out there to simplify almost all aspects of a startup business, enabling entrepreneurs to minimize distractions and focus on their ‘core’.

Check out this list of 300 tools for Startups & Entrepreneurs.

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marketingIO's curator insight, May 15, 6:58 PM

A nice collective of freebies. CT for each.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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10+ of the best tools you need to produce better content (3/6)

10+ of the best tools you need to produce better content (3/6) | Internet Marketing, Content, Blogging and SEO | Scoop.it
Content marketing is an ongoing cycle that requires optimization at every stage. Here are the tools to help you produce better content. 
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20 SEO Link Building Tips for 2016

20 SEO Link Building Tips for 2016 | Internet Marketing, Content, Blogging and SEO | Scoop.it

No matter what others say, SEO is not dead and neither is link building. Actually, SEO has been dead for years, for those who failed to adapt to the ever changing rules and increased requirements on skills, tools, details and perseverance.

 

Five years ago, one could easily buy his ranking position. A little bit of these and a little bit of those links, and you are on the first page. Well, that time is long gone.

 

Link building is not dead, it just reached a new level of complexity and is now more advanced than ever before.

 

Read on and learn more about smart link building techniques. You will learn how to build links without hurting your search rankings and see which tools can help you find the best links....


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Jeff Domansky's curator insight, January 22, 2:56 PM

Here are 20 link building techniques that will help you learn how to build links without hurting your search rankings and the right SEO tools to use. 

Tim O'Keefe's curator insight, January 22, 5:51 PM

Not a bad idea to keep linking ideas out front.

Philippe Trebaul's curator insight, March 20, 4:33 PM

Here are 20 link building techniques that will help you learn how to build links without hurting your search rankings and the right SEO tools to use. 

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SEO: The Free Beginner's Guide from Moz

SEO: The Free Beginner's Guide from Moz | Internet Marketing, Content, Blogging and SEO | Scoop.it

New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 3 million times and provides the information you need to get on the road to professional quality SEO.

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Video Is The Future Of Content Marketing

Video Is The Future Of Content Marketing | Internet Marketing, Content, Blogging and SEO | Scoop.it

More customers view video - so it needs to be a part of your content marketing strategy to help you reach your goals & differentiate from your competition.

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A Case Study in Excellent Content Curation

A Case Study in Excellent Content Curation | Internet Marketing, Content, Blogging and SEO | Scoop.it
Today's example of content curation to emulate is a roundup taken from Scott Monty's very popular blog.

Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, July 6, 2015 2:53 AM


A few months ago, I wrote a case study on @Karen Dietz's curations. The idea was so well received that I decided to turn the idea into a mini-series. 


This time, the example is taken from Scott Monty's popular blog. He has an awesome weekly social media news roundup from which you can learn many things. 


Hope you like this case study! 

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5 SEO Strategies to Increase Search Rankings, Traffic and Conversion

5 SEO Strategies to Increase Search Rankings, Traffic and Conversion | Internet Marketing, Content, Blogging and SEO | Scoop.it

'No matter how digital marketing evolves, SEO will still be a vital part of your grand marketing strategy. If you want to increase your search engine rankings, organic traffic and conversion rate, here are 5 SEO strategies that will make Google and other search engines love you more'.

 

Read More: http://optixor.com/seo-strategies-to-increase-search-rankings-traffic-and-conversion/


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Marco Favero's curator insight, June 24, 2015 11:19 AM

aggiungi la tua intuizione ...

donhornsby's curator insight, June 25, 2015 8:53 AM

(From the article): Here are some tips on how to combine great content, conversation and relationship to form a powerful SEO campaign.

Reply comments in your blog posts or in your guest blog posts to keep the discussions alive.Reply comments and feedback on the links from your site that you shared in social media to increase engagements.Leave engaging comments on related blog posts. Use your real name and start connecting with the authors and bloggers.Join related groups and online communities to exchange ideas, learn from the members, and start making close connections. Consider making collaborative content with your connections.Reach out people (influencers and potential customers) whom you think will find your content useful.Recognize worthy people (top people in your industry) in your content or blog posts.Focus on building friendships with the people in your industry instead of focusing on building inbound links.
Diana Ries Sheldon's curator insight, July 6, 2015 9:35 AM

Absolutely true. @sebring-airport

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How to Optimize Your Pins for the Smart Feed

How to Optimize Your Pins for the Smart Feed | Internet Marketing, Content, Blogging and SEO | Scoop.it
Have you heard about the Pinterest smart feed and how it impacts your exposure? This article explains how to use the changes to your advantage.

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Neil Ferree's curator insight, June 13, 2015 8:28 PM

Pinterest’s smart feed is a complex new algorithm based on the following elements: quality of your pin, quality of the source (blog or website) that the pin leads to and a rating assigned by Pinterest. Unlike the days when Pins were rendered using the LIFO (last in first out) routine, now the quality of a Pin determines when and where you Pin shows up.

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SEO Ranking Factors 2015: The Latest Info You Need to Improve Your Site

SEO Ranking Factors 2015: The Latest Info You Need to Improve Your Site | Internet Marketing, Content, Blogging and SEO | Scoop.it
Are you struggling to keep up with Googles’ endless algorithm updates? Have they left you unsure about what you need to do in order to achieve good rankings?

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Why Picture List Posts Are The Perfect Content Formula

Why Picture List Posts Are The Perfect Content Formula | Internet Marketing, Content, Blogging and SEO | Scoop.it
Do images help get your content more shares? Your gut says yes, but what does the data tell us? We recently looked at 100m Facebook posts and found, not surprisingly, that posts with images got the twice the number of interactions … Continued

Via Stefano Principato
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Social Media Company Page Cheat Sheet- Smart Insights

Social Media Company Page Cheat Sheet- Smart Insights | Internet Marketing, Content, Blogging and SEO | Scoop.it

This scoop comes to you compliments of ineomarketing.com.


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Landing Page Copywriting Secrets the Pros Never Share

Landing Page Copywriting Secrets the Pros Never Share | Internet Marketing, Content, Blogging and SEO | Scoop.it

If you could hire four top copywriters to write your landing page, what would they do for you? What are the tricks they’d use to get visitors to convert?

 

Your visitors are less patient. When they face too many traffic jams on your landing page journey, they might click away – and you could lose them forever.

 

So, as you prepare to write, keep this in mind: you must remove all road blocks and make your visitor’s journey smooth to improve conversions....


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Jeff Domansky's curator insight, May 16, 2015 4:09 AM

Planning to build a landing page? Here's how to do it right with tips from four of the best. Recommended reading. 9/10

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Understanding How To Avoid Google Penalties [Infographic]

Understanding How To Avoid Google Penalties [Infographic] | Internet Marketing, Content, Blogging and SEO | Scoop.it

If you want to avoid a Google penalty, you should avoid a few things:

 

- Duplicate or thin content – make sure your content is adding value to your readers.

 

- Rich anchor text – when building links, make sure your anchor text isn’t keyword rich. Ideally, you should focus on creating valuable content instead of building links manually. Valuable content will generate natural links on its own.

 

- Focus on relevance – when building links, make sure you get them from relevant sites.

 

- Use the “nofollow” tag for paid links – if you are guest-posting or buying links, consider using the “nofollow” tag for those links.


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Patrick Findlay's curator insight, May 3, 2015 5:44 AM

very useful read-over. Should be of interest to all.

Ankur Sharma's curator insight, May 5, 2015 5:36 AM

Check out this infographic if you want to know the best way to get out of Google penalties.

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2016 Content Marketing Toolkit: 23 Checklists, Templates, and Guides

2016 Content Marketing Toolkit: 23 Checklists, Templates, and Guides | Internet Marketing, Content, Blogging and SEO | Scoop.it
Check out this content marketing DIY toolkit of checklists, templates, and resources, to achieve greater success. – Content Marketing Institute
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24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More - HubSpot

24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More - HubSpot | Internet Marketing, Content, Blogging and SEO | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions. 


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Another outstanding collection. Click through for details (CTFD).

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marketingIO's curator insight, February 17, 8:41 PM

Another outstanding collection. Click through for details (CTFD).

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20 websites that publish terrific content to curate

20 websites that publish terrific content to curate | Internet Marketing, Content, Blogging and SEO | Scoop.it
We'd like to tell you where to find the super-great content to curate. The undiscovered gems. The stuff your audience will love, and hasn’t ever seen before. Finding that type of content can actually take some work.

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Neil Ferree's curator insight, December 21, 2015 12:22 PM

Top shelf Content Discovery sources when you're in the market for excellent content. How to Curate Content Like a Pro 

Neil Ferree's curator insight, December 21, 2015 12:23 PM

Top Shelf Content Discovery Sources 

Jeff Domansky's curator insight, January 9, 2:20 PM

Great resource for new content for curators.

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New Year, New Audience: 10 Essential Social Media Tactics to Get Your Content Seen

New Year, New Audience: 10 Essential Social Media Tactics to Get Your Content Seen | Internet Marketing, Content, Blogging and SEO | Scoop.it

Do you spend a lot of time crafting the perfect piece of content, only to find that it barely generates any shares, let alone drive leads?

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Is Above the Fold Really That Important? - ConversionXL

Is Above the Fold Really That Important? - ConversionXL | Internet Marketing, Content, Blogging and SEO | Scoop.it
In late 2014, Google released a study, The Importance of Being Seen: Viewability Insights for Digital Marketers and Publishers, that demonstrates the impact of the fold.

The study found that, with viewability defined as 50% of the ad’s pixels being on-screen for one second, ads just above the fold had 73% viewability, whereas ads just below the fold only had 44% viewability.

Earlier this year, Nielsen Norman Group concluded that, “what appears at the top of the page vs. what’s hidden will always influence the user experience – regardless of screen size.” In fact, they found that the average difference in how users treat info above vs. below the fold is 84%.

To summarize Nielsen Norman Group’s findings: “Users do scroll, but only if what’s above the fold is promising enough. What is visible on the page without requiring any action is what encourages us to scroll.”

Once again, the fold does matter. However, it matters because it sets the stage for future content and provides quality expectations, not because of some arbitrary, absolute rule.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.


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marketingIO's curator insight, October 18, 2015 6:51 PM

See the article for when it might make sense to go below the fold.

Nomad Communications's curator insight, October 19, 2015 8:53 AM

To scroll or not?  "What is visible on the page without requiring any action is what encourages us to scroll."


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Content Curation: We Can Do Better

Content Curation: We Can Do Better | Internet Marketing, Content, Blogging and SEO | Scoop.it
Hi there, Twitter user. Thanks for favoriting my latest tweet! But I have to ask: did you read the article I shared? I received 10 favorites and zero clicks. So what’s going on? I guess you favo

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Cendrine Marrouat - cendrinemarrouat.com's curator insight, July 18, 2015 4:18 AM


This article by Dennis Shiao contains one of the most important pieces of advice on content curation. I won't spoil the fun, go read it. :-)

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The Power of Content Curation

The Power of Content Curation | Internet Marketing, Content, Blogging and SEO | Scoop.it

90% of all the data in the world has been generated over the last two years?


Faced with this huge, ever-increasing amount of data, threatened by social networks such as Facebook, search engines had to adapt or die. 


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Neil Ferree's curator insight, June 16, 2015 7:48 PM

Content Curation can help you improve SEO


As Jason Miller, Sr Content Marketing Manager at LinkedIn, puts it, "content curation not only alleviates the pressure of having to devote valuable time to creating original content, but it also adds credibility and third party validations to your efforts"


How to Become a Content Marketing Ninja

Marco Favero's curator insight, June 17, 2015 4:13 AM

aggiungi la tua intuizione ...

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How to Self-Publish Your Book on a Budget | Mediashift

How to Self-Publish Your Book on a Budget | Mediashift | Internet Marketing, Content, Blogging and SEO | Scoop.it

For many authors, self-publishing is a first option instead of a backup to traditional publishing. Two years ago I broke down the costs to self-publish a high-quality book. The costs covered how much a traditional publisher typically spends on a book.The book publishing industry is one of the last industries to go digital, and things are constantly in flux. What worked yesterday might not work next week.Putting together a quality book involves not just writing it, but getting it edited and formatted, designing a cover, and having a marketing strategy around it.The rise of new tools, platforms, and new entrants to the publishing space have made it even easier and faster to get a book out into the world.As a follow-up to my first piece, I’ve written a piece on how to publish on a budget....


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Jeff Domansky's curator insight, June 10, 2015 2:30 AM

Nice checklist to help you plan to self-publish your next book project.

rodrick rajive lal's curator insight, June 10, 2015 5:54 AM

A lot of people are self publishing there books including me! I woul like to recommend self publishing to all my acquaintances! 

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How to Make Custom Images for Your Blog Posts Without Hiring a Designer

How to Make Custom Images for Your Blog Posts Without Hiring a Designer | Internet Marketing, Content, Blogging and SEO | Scoop.it

The posts on this blog are typically 2,000 words long. Would you honestly read them if they were nothing but text? Sure, some of you would (and that’s amazing, thank you), but I could never blame anyone for not wanting to read a giant block of text.

This is why articles that include images get 94% more total views than articles that don’t.

Remember though, that stat is just an average. If you use images well, your traffic could increase even more.

It’s a win-win: you get more pageviews, and your readers get to enjoy reading more digestible content.

While social media isn’t the same as your blog posts, it illustrates the power of great images.

Posts on Facebook that include an image get 53% more likes than posts without an image. Additionally, they also make up 93% of the most engaging posts....


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Jeff Domansky's curator insight, June 8, 2015 1:26 PM

Neil Patel offers more of his invaluable tips. Read on to see how to get the biggest bang by adding visuals to your social media. Recommended reading. 9/10

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35 Digital Marketing Blogs You Should Be Reading

35 Digital Marketing Blogs You Should Be Reading | Internet Marketing, Content, Blogging and SEO | Scoop.it

Have you been looking for a great digital marketing blog to strengthen your knowledge and grow your business? The good news is, you're already here on our blog, so that's a great start. You can also check out our sister blog, Likeable Media, for even more #Likeable tips. If that's not enough, here are 35 more digital marketing blogs you should be reading.


Via Jeff Domansky, Os Ishmael, malek
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bernieshoot's curator insight, June 9, 2015 5:40 AM

#blogging

Jasmin Davies-Hodge's curator insight, June 9, 2015 5:51 AM

Tips and ideas in abundance! Thank you for sharing @theprcoach

Willem Kuypers's curator insight, June 11, 2015 4:45 PM

Blogs are the place to be in Digital marketing.

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How To Create An Effective Call To Action

How To Create An Effective Call To Action | Internet Marketing, Content, Blogging and SEO | Scoop.it

Today, we’re going to cover what a call to action is, why it’s crucial to the success of your landing page, and how you can make yours more effective. Throughout this how-to, we’ll also showcase examples of what makes an excellent CTA. (So stick around pros – you will get something out of this, too!)...


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Jeff Domansky's curator insight, May 18, 2015 10:12 AM
The best way to increase conversions is to master the call to action. Learn the tricks the pros use in this post.
Luis Cano's curator insight, May 20, 2015 1:48 PM

Without an effective call to action you're wasting your time ...

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10 key elements for page optimization in 2015 (Infographic)

10 key elements for page optimization in 2015 (Infographic) | Internet Marketing, Content, Blogging and SEO | Scoop.it
A few months ago, I shared a very good infographic that explains how to optimize your website pages and blog posts. After looking at it several times, I felt that there were a few things missing. So, I did some research to find a more detailed infographic. SurePayroll's caught my attention. It's really well done!

Via Cendrine Marrouat - cendrinemarrouat.com
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Marco Favero's curator insight, May 9, 2015 6:19 AM

aggiungi la tua intuizione ...

Jayne Courts's curator insight, May 9, 2015 6:54 AM

If you need your website reviewed for content then please contact us http://ht.ly/MJvex ;