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SEO Intent | Understanding Search

SEO Intent | Understanding Search | Internet Marketing, Content, Blogging and SEO | Scoop.it
Have you ever considered how search has changed over the years? If your business is online, then I’m sure you’ve noticed that Google has been serving your search queries a bit differently. Let me b...

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Level343's curator insight, November 29, 2013 9:37 AM

Natural language processing and Google’s understanding of queries have changed the search landscape and it’ll continue to change as long as Google is around.

Federica Bartolini's curator insight, December 4, 2013 2:40 AM

Interessante!!!!

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Conversion Rate Optimization is Not New (An Infographic) - Optimizely

Conversion Rate Optimization is Not New (An Infographic) - Optimizely | Internet Marketing, Content, Blogging and SEO | Scoop.it

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The ultimate On-Page SEO Factors [Infographic]

The ultimate On-Page SEO Factors [Infographic] | Internet Marketing, Content, Blogging and SEO | Scoop.it

The infographic by Shane Barker looks into great detail when it comes to optimizing a website in such a way that it starts ranking on search engines and converts.

 

Online social media sites and millions of other websites need some sort of on-page SEO factors. You cannot go and get any old link-backs to your website or within your social media comments as this will look bad, what you need is high-quality link-backs.


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Jarrett Holmes's curator insight, December 20, 2:53 AM

#SEO Do's and dont's as learned by #BMW #Infographic

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The ABCs of Landing Pages That Work #infographic

The ABCs of Landing Pages That Work #infographic | Internet Marketing, Content, Blogging and SEO | Scoop.it
The ultra-creative Lauren Mancke designed this handy guide to help you remember landing page elements that make sales. Since you want your readers to act because your products and services assist them with something they lack, this infographic will keep you on track. Let’s jump right in to the ABCs of landing pages that work!

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Carl Messenger-Lehmann's curator insight, December 23, 10:51 PM

We think landing pages are absolutely critical to your business success....

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104 Fascinating Social Media and Marketing Statistics for 2014 /2015

104 Fascinating Social Media and Marketing Statistics for 2014 /2015 | Internet Marketing, Content, Blogging and SEO | Scoop.it

And although digital is taking an increasing share of marketing budgets, the move to online is paradoxically making some old-school tactics even more valuable.


What do buyers say is the most important signal of vendor credibility? What type of content is most effective? What do marketers rate as the single most valuable SEO tactic? What are the top barriers to adopting social business practices?


Find the answers to these questions and many others in more than 100 social and online marketing stats from 20+ different sources....


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Chuck Taylor's curator insight, December 11, 9:46 AM

SM continues to steal share of wallet for marketing budgets

Marissa Sklar's curator insight, December 11, 10:07 AM

This article is very interesting and has statistics that make you think. did you know 86% of people skip through commercials on TV? Read this article for some interesting facts about social media!

Autopilot Your Business's curator insight, December 11, 5:34 PM

This is a Big deal.....       3. Nearly half (46%) of people say a website’s design is their number one criterion for determining the credibility of a company.

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Why Google Isn't Indexing Your Site

Why Google Isn't Indexing Your Site | Internet Marketing, Content, Blogging and SEO | Scoop.it
“Why is my site not indexed?!”

This is the most essential SEO feature of all time. Google must index your site in order for your site get any organic traffic from Google. If your site isn’t indexed, you are lost. No one will find your content organically, because it’s not part of Google’s search index.

The first step to fixing an indexing issue is diagnosing the indexing issue. This list will help you do just that.

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Dwight Holcomb's curator insight, November 1, 11:01 AM

Good info for better SEO and site indexing strategy for Google search.

Dean Ryan G. Martin's curator insight, November 2, 5:02 AM

"Indexation is the keystone of good SEO. If your site or certain pages of your site aren’t indexing, you need to figure out why." - Agreed!

massimo scalzo's curator insight, November 3, 3:25 AM

Worth Reading....

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The Top 7 Content Marketing Trends That Will Dominate 2015

The Top 7 Content Marketing Trends That Will Dominate 2015 | Internet Marketing, Content, Blogging and SEO | Scoop.it

Content marketing is bigger than ever; content creation and publication is at an all-time high, and traditional marketing budgets are being reallocated to content marketing efforts. However, despite its pervasive usage, content marketing isn’t without its struggles.
In this article, I’ll outline some of the significant challenges marketers will face this year when it comes to content marketing, as well as looking at trends we’re likely to see during 2015.


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Ally Greer's curator insight, December 3, 3:04 PM

SEO expert Jayson DeMers nails is with his content marketing predictions for the upcoming year.


In case you were wondering whether or not to take these predictions seriously, check out the post Jayson wrote last year around this time predicting the trends for 2014. Almost all of them proved to be true, with the small exception of the importance of Google+ due to SEO things like Authorship (which was discontinued a few months ago).


From creative new distribution methods to increases in native advertising, guest blogging, and budgets, I'm really excited for the year ahead! What about you?

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Infographic: The Optimal Length for Every Social Media Update

Infographic: The Optimal Length for Every Social Media Update | Internet Marketing, Content, Blogging and SEO | Scoop.it
The optimal length for social media posts and all other forms of online content. Get best practices for tweets, posts, blogs, and more.

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Bart van Maanen's curator insight, November 18, 8:00 AM

Door de big data van social media te bekijken, geeft deze infographic je inzicht in de optimale lengte van berichten en posts op social media ea. 

Paul Mendelsohn's curator insight, November 18, 9:24 AM

Another great infographic on social media. This one on effective word count. Summary, to quote Shakespeare, "Brevity is the soul of wit."

Reeda Malik's curator insight, December 21, 9:13 PM

Awesome representation of social media attention span metrics.

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The Best Tool to Collect, Organize & Publish Your Favorite Links - The Google Bookmark Manager

The Best Tool to Collect, Organize & Publish Your Favorite Links - The Google Bookmark Manager | Internet Marketing, Content, Blogging and SEO | Scoop.it

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GIANFRANCO MARINI's curator insight, November 5, 3:08 PM

The Google Bookmark manager è un sistema per gestire i bookmark che assomiglia per certi versi a Pinterest, in quanto si configura come uno strumento visuale.

 

E' possibile in modo molto semplice ordinare le pagine che ci interessano, poiché il sistema di gestione è integrato nel browser.

 

Il funzionamento è simile a Pearltrees, si creano cartelle, entro le quali è possibile o creare altre cartelle per classificare in modo più preciso e dettagliato i nostri segnalibri, o si salvano i segnalibri dai quali sarà poi possibile accedere alle pagine.

 

E' possibile editare le cartelle e i bookmarks personalizzandoli (nome, descrizione, annotazioni, pubblico/privato, ecc.). E' possibile condividere le cartelle rendendole pubbliche.

 

Si tratta di un interessante strumento di content curation che può rivelarsi molto utile per tenere sotto controllo il sovraccarico informativo cui si è costantemente esposti navigando in rete.

 

Per installare questa funzionalità occorre attivarla dal chrome web store a questo indirizzo https://chrome.google.com/webstore/detail/bookmark-manager/gmlllbghnfkpflemihljekbapjopfjik

 

Lori Wilk's curator insight, November 9, 1:00 PM

I love tools that can help me #organize what I've got and to be a more #effective #online #business person.

Mr Tozzo's curator insight, November 28, 6:09 AM

The Best Tool to Collect, Organize & Publish Your Favorite Links - The Google Bookmark Manager

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Confused by Hashtags. 5 Expert Tips for Marketing with Hashtags

Confused by Hashtags. 5 Expert Tips for Marketing with Hashtags | Internet Marketing, Content, Blogging and SEO | Scoop.it
When hashtags first emerged they were seen as only for geeks. The rumblings and rumours suggested that they would never catch on. But they did. Twitter was the first social network that adopted this strange habit in 2007.


Today the hashtag is used almost everywhere. They are even now appearing on TV, billboards and on the backs of buses!


But identifying the right hashtag is complex when it comes to social engagement and monitoring. It allows us to search conversations where our target customers mostly hang out. When you want to reach a large audience by launching a visual social campaign, then you can use hashtags. It seems like a pound symbol (#), but it is a powerful way to improve your reach to your target audience across different social media platforms.


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What 33 Successful Entrepreneurs Learned From Failure

Entrepreneurs encounter failure often. Successful entrepreneurs overcome failure and emerge wiser. We've taken 33 lessons about failure from Brian Honigman's a…

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Most Important Technical On-Page SEO Elements #Infographic

Most Important Technical On-Page SEO Elements #Infographic | Internet Marketing, Content, Blogging and SEO | Scoop.it

On-page SEO is one of the most significant SEO/Ranking factors when it comes to search results. Doing good in these aspects can boost your overall SEO performance, and this is achieved by ensuring each of your important technical on-page SEO elements – which will be discussed in further detail in the following – are optimized to bring you top results.


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BCP Design's curator insight, October 15, 3:13 AM

SEO

Bérénice Guillet's curator insight, October 15, 3:32 AM

Une petite infographie sur le SEO plutôt bien faite 

Olivier Borck's curator insight, October 15, 3:45 AM

A very important sharing. A part of business success on todays.

Have a pleasure to read it.

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30 Most Important Tools for Content Discovery, Curation, and Marketing | Alltopstartups.com

30 Most Important Tools for Content Discovery, Curation, and Marketing | Alltopstartups.com | Internet Marketing, Content, Blogging and SEO | Scoop.it

These are great content curation and marketing tools that are meant to help you find, sift, organize and share relevant information with your readers and


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Kenneth Mikkelsen's curator insight, October 1, 7:31 AM

The article refers to curation as a mere content marketing stunt. I disagree, but it provides a good overview of relevant tools for your daily Seek>Sense>Share routine. 

Brian Yanish - MarketingHits.com's curator insight, October 9, 9:18 AM

Do you curate content? Check out this list of tools.

Joe Glennon's curator insight, October 10, 1:16 PM

Never too many places to find content!

 

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The Great Divide in Content Marketing [Infographic]

The Great Divide in Content Marketing [Infographic] | Internet Marketing, Content, Blogging and SEO | Scoop.it
As the prevalence of content marketing continues to rise, more and more companies are dedicating time and resources to creating amazing content to attract people to their websites.

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Cleve McMillan's curator insight, September 30, 4:19 PM

Wow, powerful stats guys. Worth pondering and then taking action right?

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5 Social Media Marketing Myths Debunked - DM News

5 Social Media Marketing Myths Debunked - DM News | Internet Marketing, Content, Blogging and SEO | Scoop.it

Digest...

 

Myth No. 1: People who love your brand on social are the best advocates.

“I hate to break it to marketers, but this is not always the case,” says Marco Hansell, CEO of social marketing platform Speakr. “Advocates can quickly become white noise if people expect them to talk about your brand every single day.”

 

Myth No. 2: Posting and sharing content is enough.

“Engagement is the single most important use of social media. As a brand, you not only need to share content, but you also need to engage with your audience by responding to their comments, proposing questions, and establishing a rapport with key influencers, so it's visible to your listeners,” says John Donnelly, senior vice president of global sales and marketing at social intelligence company Crimson Hexagon.

 

Myth No. 3: Respond to everything in social.

 “One thing that I think brands mistake in social is that they need to hop on every real-time moment, trend, or customer complaint,” Speakr's Hansell says. “While engaging with your audience is key, knowing when to engage and when to stay out is the art of thinking of your brand just like a normal person. We don't respond to everything people email us, nor do we hop into every trending topic trying to force our own relevancy into it.”

 

Myth No. 4: Companies must have a presence on every social channel.

Each social platform has its own posting and sharing etiquette. Users even comport themselves differently depending on the platform. So, brands should be careful and strategic when expanding their social presence.

 

Myth No. 5: Only professionals can create marketing content.

“No one knows customers better than customers themselves; so, why do marketers think they're the only ones who can create engaging content?” asks Marc Cowlin, senior director of content marketing at digital technology company Thismoment.

 

 

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iNeoMarketing's curator insight, December 14, 11:59 AM

Myth No. 6: Social is a significant factor when driving revenue.

Leonard Waks's curator insight, December 15, 8:02 PM

OK. We're all social now - even us introverts! Not surprising then that a lot of 'myths' are floating around. And then, exploding 'myths' is a favorite kind of 'content'. 

 

So along comes this article to explode our myths about social. Who knew that you didn't have to respond to every comment, or hit every single social channel, or nudge your 'evangelists' to bug everyone by talking up your 'brand' at every turn. 

 

Well so much for those myths - now you know. 

Marc-Antoine Achard's curator insight, December 17, 9:03 AM

5 Mythes dissipés sur le social media marketing

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The 10 Key Elements of a High Quality Website

The 10 Key Elements of a High Quality Website | Internet Marketing, Content, Blogging and SEO | Scoop.it

'What makes a great website? 79% of people scan web pages, so if you don’t know how to make your page optimally scannable, it won’t do well.

 

And that’s just the tip of it… there are a ton of small things you need to do in order to create a high quality website.

 

if you just picked a few of the key elements above, you’d have a great website. But the reality is, you won’t'.

 


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Marco Favero's curator insight, December 12, 4:46 PM

aggiungi la tua intuizione ...

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The ABCs of Landing Pages That Work #infographic

The ABCs of Landing Pages That Work #infographic | Internet Marketing, Content, Blogging and SEO | Scoop.it
The ultra-creative Lauren Mancke designed this handy guide to help you remember landing page elements that make sales. Since you want your readers to act because your products and services assist them with something they lack, this infographic will keep you on track. Let’s jump right in to the ABCs of landing pages that work!

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Carl Messenger-Lehmann's curator insight, December 23, 10:51 PM

We think landing pages are absolutely critical to your business success....

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5 Website Graders for SEO and Page Load Speed | Listly List

Here are 7 (free) website grader sites that will produce a grade and report and all you have to do is type your URL.


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Neil Ferree's curator insight, November 3, 3:37 PM

Use these free sites to test and score your website for:


  • SEO
  • Speed
  • W3C


Some of the robots were denied by my Bluehost servers, Most were good to go. The Hubspot and QuickSprout reports are my favorites.




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Why People Leave Your Website [Infographic] - HubSpot

Why People Leave Your Website [Infographic] - HubSpot | Internet Marketing, Content, Blogging and SEO | Scoop.it
Once you've attracted visitors to your website, you need to keep them there. Learn why people leave a website and get tips for keeping them on yours.


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Russell R. Roberts, Jr.'s curator insight, November 3, 12:17 AM

Useful infographic on how to improve your blog or website.  Lots of good tips here.  Aloha, Russ.

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34 Must-Read Blogs for the Latest on Content Marketing

34 Must-Read Blogs for the Latest on Content Marketing | Internet Marketing, Content, Blogging and SEO | Scoop.it
A look at the best blogs that offer tips and strategies for content marketing, plus some expert advice on engagement, writing, and audience.

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Neil Ferree's curator insight, December 4, 1:42 PM

What is “content marketing” at its very core?

From Atomic Reach:


At its core, content marketing is the exchange of useful content to an audience in return for their attention.


That content can take on many forms from blogs, white papers, podcasts, things like this Twitter chat and much more.


The goal of a brand is to attract an audience interested in their content and ultimately their product or service.

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The 5 Basic Landing Pages Every Content Marketer Should Consider Having

The 5 Basic Landing Pages Every Content Marketer Should Consider Having | Internet Marketing, Content, Blogging and SEO | Scoop.it
Landing Pages for Content Marketing

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ManufacturingStories's curator insight, November 3, 9:39 AM

For more resources on Social Media & Content Curation visit http://bit.ly/1640Tbl

Benjamin Labarthe-Piol's curator insight, November 3, 12:41 PM

Critical topic

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10 Tips for an Awesome and SEO-Friendly Blog Post

10 Tips for an Awesome and SEO-Friendly Blog Post | Internet Marketing, Content, Blogging and SEO | Scoop.it

Writing a blog post -like all other writing- is a skill. In order to keep your reader interested, you should think about structuring your text and writing in an appealing style. You should help your readers to grasp the main idea of your post by providing headings, subheadings and clear paragraphs. If people understand and like your text, they are much more likely to share, like, tweet and link to your post. And that will increase your rankings! So, in order to improve your ranking in Google, you should definitely try to maximize your writing skills!

For some, writing for SEO purposes and writing to attract and keep attracting your audience could appear as two contradictory goals. However, I totally disagree. Indeed, if you not only want a good but also an SEO-friendly blog post, your text should be written in such a way that the words you want to be found for have a very prominent place. And, using your keywords too often severely damages the readability of your text. So, you definitely should not do that!


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donhornsby's curator insight, October 31, 8:23 AM

(From the article): Adding actual and functional information to your website will give Google the idea that your website is alive. If it’s not an active website, Google will crawl it less often and it might become less appealing to Google to include the page in the search results.

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Top 10 One-Person Startups (infographic) - UP Global

Top 10 One-Person Startups (infographic) - UP Global | Internet Marketing, Content, Blogging and SEO | Scoop.it
Many successful businesses started with just one person who had a vision and the technical skills to deliver it to the world. Popular new sites like Techmeme, Newsblur, Instapaper and Duckduckgo started out this way which makes the costs of...

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6 Lessons Marc Andreessen Gives the Startups He Invests In

The famed venture capitalist warns his companies about the risks of extravagant spending and gives his two cents on the next big thing in tech.

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Marc Kneepkens's curator insight, October 21, 7:35 PM

More from Andreessen.

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Content Curation: The Art of a Curated Post | Content Marketing Forum

Content Curation: The Art of a Curated Post | Content Marketing Forum | Internet Marketing, Content, Blogging and SEO | Scoop.it

What should a curated post look like? How much of the original article should I include? How do I align this content with my own content?

 

To help answer some of these questions and outline the anatomy of curated piece of content, we have created “The Art of a Curated Post.” Just like a painting, a good curated post is not complete without all of the necessary elements. Follow along as this curator — let’s call her Claire — paints the perfect post....


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Jeff Domansky's comment, October 10, 6:27 PM
You're welcome Karen, I agree it's a useful depiction of curation.
Alexandre Rispal's curator insight, October 11, 1:55 PM

#Curation #what you  should do #social media #rules

Miguel Damiani's curator insight, October 12, 1:17 PM

Muy interesantes secretos para aprender a curar un artículo. Hay que tenerlos en cuenta

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How Curated Content Performance Beats Original Content #contentmarketing

How Curated Content Performance Beats Original Content #contentmarketing | Internet Marketing, Content, Blogging and SEO | Scoop.it
Should I create original content or curate content from others?

Many content marketers don’t EVEN consider this question.

Why?

They worry that curated content is NOT as effective as original content. Even worse, they assume that curated content is of lower quality. 

Before we show you how to use these 2 types of content,  consider the following:

In 2013 we consumed over 4 zetabytes of digital content, a number so large that a new term was needed to describe it!!! This quantity of content represented 50% year-over-year growth and is expected to triple by 2016 according to IDC.

What’s the big deal?

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