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How to Document Your Content Marketing Strategy

How to Document Your Content Marketing Strategy | Marketing | Scoop.it

Its been shown time and again that B2B marketers who have a documented content strategy will be more successful than those that do not.

Michele Swetesich's insight:

For some this is easier said than done.  After all, who has time to document the process?  If not you, then your competition?

 

The challenge for most people is they don't know where to start.  This article will help with that.  Start documenting your success today!

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Rescooped by Michele Swetesich from SEO and Social Media Marketing
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5 Outdated SEO Strategies That Could Be Killing Your Rankings

5 Outdated SEO Strategies That Could Be Killing Your Rankings | Marketing | Scoop.it

When approaching SEO for your site, keep in mind that you can never lose by creating a steady stream of high-quality content that provides true value to your readers. There is no “quick fix” when it comes to earning high rankings, and anything that seems to good to be true – probably is.

 

This post will walk you through five outdated strategies that may actually be killing your rankings:

 

1. Only adding short-form, thin content
2. Over-optimizing your internal links
3. Targeting a page for a single keyword 
4. Spammy guest blogging
5. Ignoring the power of social media Read

More: http://www.forbes.com/sites/johnrampton/2015/03/11/5-outdated-seo-strategies-that-could-be-killing-your-rankings/


Via Antonino Militello
Michele Swetesich's insight:

This is  good information on SEO strategy whether you are managing your own #SEO or hiring an SEO service provider.  As the article say's, old strategies may be killing your rankings.  

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Linda Greenleaf's curator insight, March 15, 2015 10:54 PM

Social media policy is being treated as a peripheral issue in strategy.

Is should be in the top 5.

Nedko Aldev's curator insight, March 16, 2015 9:20 AM

 

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Paul Roberts's curator insight, March 22, 2015 4:56 AM

Can't just cut and paste other people's content anymore to maintain your SEO.  Got to create your own original, long form content like audio and video to bring people back to your site, keep them there longer and keep your SEO page ranking under Google's new algorithms.  Which is why so many businesses and sponsors use our station to create their own, episodic audio content.

Rescooped by Michele Swetesich from Stratégie et Création de contenu
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The Complete Content Marketing Blueprint: How To Craft a Personalised Content Marketing Strategy For Your Business From Scratch

The Complete Content Marketing Blueprint: How To Craft a Personalised Content Marketing Strategy For Your Business From Scratch | Marketing | Scoop.it

Many people have no idea how to create great content. Although they are extremely well trained in their field, they don’t know how to pass their knowledge to their audience.

Here is a list of the most common questions I hear people ask:

What types of content can I write?What kind of information should I pass on to my audience?How much of what I know should I give away for free?How should I perform my research?What should my content strategy include?How can I come up with interesting topics and titles for my content?Where can I promote my content?How can I review and improve my content’s performance?How can I leverage off one piece of content to create multiple backlinks to my website?

…and of course, many more.

If you recognized yourself in at least one of these questions, then read on… this article is for you.


Via Le Contenu.fr
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Stefano Principato's curator insight, August 30, 2013 2:30 AM

Now you have a blueprint for creating a content marketing plan and a content marketing strategy

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Stop Wasting Time on Social Media Marketing: 19 Steps to Social ROI

Stop Wasting Time on Social Media Marketing: 19 Steps to Social ROI | Marketing | Scoop.it

Social media is so simple anyone can do it. Wait, scratch that. Social media is so simple anyone can do it wrong.

Michele Swetesich's insight:

It's easier to do Social Media wrong than learning to do it properly.  You'll need time, patience and to know what your audience likes.  Sounds simple, right?  Remember, Rome wasn't built in a day!

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Rescooped by Michele Swetesich from Social Media, SEO, Mobile, Digital Marketing
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How to get the most out of Pinterest's Guided Search

How to get the most out of Pinterest's Guided Search | Marketing | Scoop.it

Guided Search is a clever yet easy way to sift through Pinterest's 750 million boards and 30 billion pins.


Via Kamal Bennani
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Andrew Wroblewski's curator insight, February 16, 2015 8:02 AM

http://rochesterseo.blog.com

Andrew Greenyer's curator insight, February 17, 2015 5:22 AM

A clear explanation of Pinterest's Guided Search function to make more effective use of your pinning time

Nedko Aldev's curator insight, February 17, 2015 6:26 AM

 

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Rescooped by Michele Swetesich from Social Media, SEO, Mobile, Digital Marketing
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Facebook Partners With Shutterstock to Offer 25 Million FREE Stock Photos to Advertisers

Facebook Partners With Shutterstock to Offer 25 Million FREE Stock Photos to Advertisers | Marketing | Scoop.it

Facebook has announced a partnership with Shutterstock that will give Facebook advertisers free use of over 25 million images. Learn more here!


Via Kamal Bennani
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