Branding & Client Experience Management
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The Value of Your Clients: Transforming Your Clients Into Brand Ambassadors

The Value of Your Clients: Transforming Your Clients Into Brand Ambassadors | Branding & Client Experience Management | Scoop.it
In my last blog post, I discussed the topic of creating remarkable customer experiences to engage and retain your customers, so now I want to show you how to turn your current customers into your b...
Michele Steinmetz's insight:

Learn how to increase customer engagement and turn your clients into loyal fans, brand advocates and brand ambassadors. #clientexperience #cxm #brandambassador #branding #marketing

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Brand Management: Protecting Your Most Valuable Asset

Brand Management: Protecting Your Most Valuable Asset | Branding & Client Experience Management | Scoop.it
Now, this may be my financial background kicking in, but your brand is your company's most valuable asset as it drives sales, increases revenue and has a huge impact on your bottom line. Like a mag...
Michele Steinmetz's insight:

Brand Management: Protecting Your Most Valuable Asset #branding #marketing #brandmanagement

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From CRM to CXM Initiatives: Driving Your Sales Process & Increasing Customer Engagement

From CRM to CXM Initiatives: Driving Your Sales Process & Increasing Customer Engagement | Branding & Client Experience Management | Scoop.it
Are you maximizing the potential of your CRM? Or do you feel like you're not getting the return on investment you expected? Well, you only get as much as you put into it, so you must communicate wi...
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Market Research & Segmentation: Developing Your Brand Position

Market Research & Segmentation: Developing Your Brand Position | Branding & Client Experience Management | Scoop.it
When it comes to branding and positioning, don't jump in cold with your blinders on. We all know that saying about assuming, right? Well, it's true. Unless you are just starting out in your busines...
Michele Steinmetz's insight:

Market Research & Segmentation: Developing Your Brand Position - Great read about targeted and niche marketing. Download the ideal client profile worksheet freebie! #nichemarketing #brandpersonas #marketsegmentation #marketing #targetmarketing

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The Email Marketing Quality Control Checklist

The Email Marketing Quality Control Checklist | Branding & Client Experience Management | Scoop.it
The Dos and Don'ts and What to Look For An email seems simple enough, but I've quality controlled hundreds of email marketing campaigns and I've yet to review a perfect first draft; which is why I ...
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Ten Free Tools You Will (Eventually) Kick Yourself For Not Using

Ten Free Tools You Will (Eventually) Kick Yourself For Not Using | Branding & Client Experience Management | Scoop.it
Let me cut to the chase, because your time is valuable and it gets scarcer everyday. I have 10 tools to help maximize your productivity and simplify your life, saving you time along the way. From a...
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