HubSpot and Digital Doughnut teamed up and surveyed over 370 marketing agencies to help understand the importance of inbound marketing for their clients. The data collected provides an informative overview of the trends in inbound, and offers insights on how agencies and their clients are adopting inbound marketing.
Download this report to learn:
•How inbound marketing is changing the services agencies offer their clients
•How inbound marketing is a valuable marketing service for agencies to offer
•How to maintain a competitive edge by understanding the latest changes
•Which forms of inbound marketing impact your clients the most
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Even as new digital marketing and advertising platforms, formats, and channels draw companies’ attention and budgets, email remains vitally important and is arguably more valued by B2B marketers now more than ever before. While its core function has not changed substantially, there are new developments and challenges marketers must address: mobile, content marketing and automation. For B2B marketers that use email—and indeed for any B2B marketer today—personalizing messages and integrating channels are vital, and automation is essential for executing those tactics.
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