You’re bound to end up with a set of tools – which help to manage your workflow – after some time spent on a blogging spree. I’m very traditional, and I try to keep it as minimal as possible. Any of the below tools I’ve used at least once, and I’ve tagged them as tools that can help to create, manage and edit content. I hope they’ll prove to be of use to you.
Everyone needs new tools in the proverbial marketing tool box to stay ahead of the curve and the ones listed below are all ones worth checking out. Creating, managing and editing content can take a significant amount of time each day. Hopefully some of these new tools can help you get the job done in less time. And...who can't use a little extra time in the day as the summer winds down?
Whether you're writing a how-to post for your blog, documentation for your software, or instructions on how to use your product, it's important to make your content easy to read. Otherwise, you'll lose your readers' attention and they'll never even get to the end of your post.
This article features tactics will help you create more helpful how-to posts that your readers will love (and hopefully even finish reading):
Growth hacking is one of the most talked-about terms in the startup and marketing worlds. Some see it as a revolutionary way of shaping and accelerating startup growth, while others consider it a fancy word for marketing.
Great article showcasing tools for marketers looking for more insight on how to drive and convert more traffic from their web site and social media. Some of these tools may be in play already in your organization but there are bound to be a few new ones that may be worth checking out!
Perhaps you’re looking to maximise visibility and brand awareness of your exciting new startup, and (wisely) feel that social media could be the best and most efficient way to do this. But with Twitter, Facebook, Instagram, Pinterest and so many platforms to choose from, where do you get started?
Which network is right for you?
Help is at hand, courtesy of this infographic from Leverage, which provides a snapshot of key statistics data for Pinterest, Twitter *, Facebook, Instagram, Google+ and LinkedIn.
Millennials - also referred to as digital natives or Gen Y - created the art of consuming copious amounts of content across multiple devices at all times.
While the oft-ridiculed generation may seem easy to dismiss, millennials have a lot of purchasing power and are expected to shell out $1.4 trillion by 2020. It would behoove marketers to win them over, hence the issue in this study. The good news is Gen Y is very open minded when it comes to native content, and will gladly share it with their social networks, as long as you don’t try to slip in a hard sell. The study, which surveyed 15,000 adults ages 18-34, found that this generation is very put off when they feel deceived by advertisers.
So what does this all mean for you, as a marketer? For starters, you’ll need to bring your A-game because millennials expect you to understand their needs, their preferences, and their passions. It’s all about them – they are a generation of selfie-takers, after all. Take a look at some best practices for winning over Gen Y according to the study, as well as some other content marketing thought leaders....
Everyone is always looking to make finding and sharing content more efficient. This article really sums up all of the options in a nice neat little package. So...the next time you are fresh out of content ideas, jump on one of these sites to find sharable content or to find some inspiration to unlock that writer's block!
In search of a better social media strategy? Listen up: these changes will change the way you share.
Social media changes so fast that we often miss the small differences on each platform we use. Every now and then I find it really useful to do a roundup of what’s been changing on the big networks lately. Here are 10 changes I found that took place in the last couple of months, which could be useful for your social media strategy....
Coming up with your topic can often be the hardest part of writing a blog article. You can avoid the anxiety of picking a bad topic by speaking with your sales or customer support team - the people who talk to potential and current customers.