Philippe Bonnet : « Le vrai marketing direct vient tout juste de naître » Le nouvel Economiste Sur un marché piloté par le digital, ce spécialiste du marketing direct a su mettre en avant son savoir-faire historique dans la connaissance du client...
A new infographic from LinkedIn Marketing Solutions, the network’s business development arm, shows that 93% of B2B marketers are using content marketing, 73% are creating more content than they did last year, and 58% plan to increase their content marketing budgets over the next year. More specifically, the most preferred content distribution platform for surveyed B2B marketers was LinkedIn (confirmation bias, anyone?) followed by Twitter coming out ahead of Facebook, YouTube, and Google+. The top 3 goals of B2B marketers, as depicted in the infographic below, are brand awareness, lead generation, and customer acquisition. Twitter is definitely a powerful tool to accomplish all three.
Via Mau, massimo facchinetti, bviallefont
“McDonald's, Samsung, Coca-Cola, mais aussi quelques belles marques françaises comme Carrefour, Yves Rocher, la Caisse d'épargne, et Pacifica, se classent au sommet du Brand Experience Monitor, un nouvel outil de TNS Sofres pour mesurer le dynamisme...”
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