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Facebook : chiffres clefs 2013 pour les professionnels

Facebook : 15 chiffres clefs que vous pouvez utilement faire lire à votre patron (version 2013)

Via André Gentit ✔
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Thierry Zenou's curator insight, August 11, 2013 8:40 AM

Une stratégie de communication locale passe par Facebook ?

Elément de réponse page 5 !

Thierry Zenou's comment, August 11, 2013 8:42 AM
L'utilisateur Facebook a grandit. Il a 40,3 ans en France !
Murielle Blanc's curator insight, August 26, 2013 9:09 AM

Tout ce qu'il faut savoir sur Facebook en 2013 et en quelques chiffres

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Les fils d'actualités Facebook deviennent "plus intéressants"

Les fils d'actualités Facebook deviennent "plus intéressants" | Lead Gen ► Social Media ► Content marketing | Scoop.it

Le réseau social a annoncé la mise à jour de ses algorithmes pour optimiser la visibilité des publications les plus importantes. Plusieurs nouveautés font leur apparition pour personnaliser au mieux les flux d'informations avec des contenus plus pertinents et plus précis.


Via Tolokonnikoff - Seratoo
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BEST PRACTICES - How to Scale Content Marketing

BEST PRACTICES - How to Scale Content Marketing | Lead Gen ► Social Media ► Content marketing | Scoop.it
Content marketing has grown its importance over the past couple of years in the online marketing realm.

Via Peg Corwin
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Peg Corwin's curator insight, August 6, 2013 4:51 PM

Thoughtful take-aways on content marketing from MozCon 2013


  • "Create things that are hard to do
  • Optimize content assets for search
  • Improve both owned and earned media
  • Scaling Content Discovery
  • Relationships
  • Every content asset is a landing page
  • Author’s personal branding
  • Serve better content display for mobile devices
  • Optimize or create content for local search (if appropriate)
  • Turn successful evergreen blog posts into pages
  • Develop a solid content team and process
  • Identify what’s working and do more of them
  • Bonus: Scaling Creative Content Marketing"


Click to learn more.


If you like this scoop, please consider a Thumbs Up or Share.

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Yahoo Will Update Its Logo!

Yahoo Will Update Its Logo! | Lead Gen ► Social Media ► Content marketing | Scoop.it
Yahoo unveiled a new logo today with a sans serif font similar to the ones used in other companies' recent image overhauls, but keeps its purple color and oft-maligned exclamation point. Don't like it?

Via Manish Dhane
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How to use HootSuite to Manage Twitter Chats

How to use HootSuite to Manage Twitter Chats | Lead Gen ► Social Media ► Content marketing | Scoop.it
We are continuing our series on How to Make the Most of Your HootSuite Account by reviewing how to use HootSuite for Twitter Chats, including how to find, monitor and participate in chats.

Via Mike Allton
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Mike Allton's curator insight, August 5, 2013 8:49 AM

How to use HootSuite to Manage Twitter Chats

In this week's installment of our How to Make the Most of Your HootSuite Accountseries, we begin to dive into some of the more advanced features and uses of the social media management tool.

Have you ever participating in a Twitter Chat? If you have, you know that it can get pretty crazy! New tweets coming fast and furious, right alongside other people mentioning you and retweeting your comments, and sometimes even sending you direct messages. For new participants, it can be pretty confusing!

That's where the dashboard layout of HootSuite can come in so handy. Unlike Twitter's web interface, which can only display one stream at a time, HootSuite can show you the chat, right alongside streams for Mentions and Direct Messages, and anything else you want to monitor. And you can save your setup so that each week, when you want to participate in the same scheduled chat, it's all ready for you.

One of my favorite new chats is #GooglePlusChat, started by +Jesse Wojdylo, where we have fun on Twitter talking about Google+. That's at 2pm EST every Tuesday.

If you'd like to learn more about how easy HootSuite can make your Chat experience, check out the rest of the tips and information in the article below. And if you have one or more regular Twitter chat's you're participating in, please give them a shout out! Tell us the hashtag, time and topic.

Thanks for your comments and shares!

#SocialMedia   #HootSuite  #TwitterChat #HootSuiteSeries#SocialMediaManagement #HowTo 

Amanda Hoffmann's curator insight, August 6, 2013 5:27 AM

TWITTER TOOLS - HOOTSUITE

Awesome ideas on how to use Hootsuite for Twitter Chats.

I know I'm going too

Witmer Group's curator insight, August 8, 2013 8:51 AM

Great tips!  

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Facebook : chiffres clefs 2013 pour les professionnels

Facebook : 15 chiffres clefs que vous pouvez utilement faire lire à votre patron (version 2013)

Via André Gentit ✔
Link4Lead's insight:

1 day --> 20 000 years ... Awesome FB !

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Thierry Zenou's curator insight, August 11, 2013 8:40 AM

Une stratégie de communication locale passe par Facebook ?

Elément de réponse page 5 !

Thierry Zenou's comment, August 11, 2013 8:42 AM
L'utilisateur Facebook a grandit. Il a 40,3 ans en France !
Murielle Blanc's curator insight, August 26, 2013 9:09 AM

Tout ce qu'il faut savoir sur Facebook en 2013 et en quelques chiffres

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Social networking growing in popularity among older adults in the U.S.

Social networking growing in popularity among older adults in the U.S. | Lead Gen ► Social Media ► Content marketing | Scoop.it
The Pew Research Center’s Internet and American Life Project released on Monday the results of its latest survey on Internet use among adults in the United States. The report reveals that almost th...

Via Cendrine Marrouat - cendrinemarrouat.com
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Lisa Sicard's comment, August 6, 2013 6:55 AM
Amazing to see the actual stats Cendrine!
Rakesh Raghuvanshi's comment, August 6, 2013 7:18 AM
its just not Us but across markets you will get the same trend , thanks to young adults and bad economy making these young adults live with parents and teach them some thing new and cost effective to be in touch , buy and sell and save !
Cendrine Marrouat - cendrinemarrouat.com's comment, August 6, 2013 1:37 PM
I agree, Lisa!
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Integrate Content Marketing and SEO

Integrate Content Marketing and SEO | Lead Gen ► Social Media ► Content marketing | Scoop.it
During a Twitter chat recently, I was asked if content marketing and SEO were key to the future of public relations. My answer? Absolutely!

Via Alex Butler
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javiergil23's curator insight, August 6, 2013 2:31 PM

add your insight...

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Social Media is Key to B2B Content Marketing | PlusOne Dynamics ...

Social Media is Key to B2B Content Marketing | PlusOne Dynamics ... | Lead Gen ► Social Media ► Content marketing | Scoop.it
Brand awareness, customer acquisition, and lead generation are the top B2B content marketing goals: PoD_SM2. 87% of B2B marketers use social media to distribute content — it is now the most popular content marketing ...

Via Jennifer G. Hanford
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ContentGems. Outil de veille et de curation - Les outils de la veille

ContentGems. Outil de veille et de curation - Les outils de la veille | Lead Gen ► Social Media ► Content marketing | Scoop.it
ContentGems anciennement Intigi est un outil complet en ligne de veille et de curation. ContentGems agit tout d’abord comme un outil de veille et de recherche à partir des requêtes que vous allez lui indiquer.

Via Fidel NAVAMUEL, Veille digitale
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Fidel NAVAMUEL's curator insight, August 4, 2013 4:16 AM

Un bon outil de veille et de curation à (re)découvrir.

Don Miguel Salas De's curator insight, August 5, 2013 4:38 AM

outil de veille, inserer topics, retour d'articles

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Personal branding - do it yourself

A Do It Yourself Guide to Personal Branding. In today’s digital social world, with our identity crossing various social networks it can be a challenge to deci

Via Guglielmo Cornelli
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Guidelines for Content Curation Matching SEO Quality Standards by Bruce Clay

Guidelines for Content Curation Matching SEO Quality Standards by Bruce Clay | Lead Gen ► Social Media ► Content marketing | Scoop.it
The quality of content is of utmost importance to ranking. Content curation with enhanced annotations offers a way to post quality content and save time.

Via Robin Good
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Ariane Bourgeois's curator insight, August 3, 2013 1:34 AM

why with "enhanced" annotations, lol

Jordi Carrió Jamilà's curator insight, August 3, 2013 12:19 PM

Estudio muy interesante de cómo afecta la publicación de contenido curado con referencia al posicionamiento SEO con Google.

AlGonzalezinfo's curator insight, August 15, 2013 9:53 AM

Excellent scoop by Robin Good on a relevant and important article for Content Curators.

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10 Tips: How Not to Use Google Plus

10 Tips: How Not to Use Google Plus | Lead Gen ► Social Media ► Content marketing | Scoop.it
I’ve been spending quite a bit of time on Google Plus lately. It’s quickly becoming my favorite social media platform. It’s an incredible way to meet new people, connect with prospective customers, and deepen relationships with your consumers.

Via Ron Sela
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Ron Sela's curator insight, August 3, 2013 4:56 AM

10 Tips: How Not to Use Google Plus

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The Second Largest Search Engine

The Second Largest Search Engine | Lead Gen ► Social Media ► Content marketing | Scoop.it
All the milestones YouTube achieved in less than a decade has made it the world’s second largest search engine, and a key platform for online video marketing and advertising.

Via Manish Dhane
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5 Tips for creating Content that’s educational and unforgettable

5 Tips for creating Content that’s educational and unforgettable | Lead Gen ► Social Media ► Content marketing | Scoop.it

As a content creator, I’m sure you’d like to be considered your audience’s favorite teacher; so let’s take a look at what some youthful insights can offer in the way of lessons on becoming an ace educator — and, thus, an effective content marketer. 


Via Stefano Principato
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Stefano Principato's curator insight, August 8, 2013 2:39 AM

Our job isn’t just to deliver knowledge. Our job is to remove the boredom so often associated with learning, and to make our lessons unforgettable. Are you with me? 

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5 things to know about Pinterest - Salon

5 things to know about Pinterest - Salon | Lead Gen ► Social Media ► Content marketing | Scoop.it
Salon
5 things to know about Pinterest
Salon
Reaching 70 million users and 2.5 billion monthly pageviews, Pinterest has been growing like a weed – a very popular weed that marketing professionals should not ignore.

Via Manlio Mannozzi
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Internal Communications Should Be At The Heart Of SME Strategy

Internal Communications Should Be At The Heart Of SME Strategy | Lead Gen ► Social Media ► Content marketing | Scoop.it

Via Daniel Watson
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Daniel Watson's curator insight, August 6, 2013 8:19 AM


How a business owner communicates with employees, is important in the best of times, but when times are tough and the economic winds are going in the wrong direction if becomes important to have a great internal communications strategy.


Changing times and rapidly changing technology, means that that it is critical that both good and bad news is conveyed quickly and concisely, to all internal stakeholders in an effective manner.


This excellent article, suggests that the current environment is acting as a catalyst for increased creativity and innovation in internal communication, and it offers five key strategic tips to follow to form the foundation stones of a successful and sustainable internal communications strategy.

Verica Markovic's curator insight, August 6, 2013 3:14 PM

La communication interne devrait être au coeur de stratégie de PME

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3 Unique Ways to Use Pinterest for Business

3 Unique Ways to Use Pinterest for Business | Lead Gen ► Social Media ► Content marketing | Scoop.it
Does your business have a clear Pinterest strategy? Have you been struggling to figure out how Pinterest could help market your business? Pinterest represents a massive opportunity for both consumer-focused and business-to-business companies.

Via Brian Yanish - MarketingHits.com, malek
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malek's curator insight, August 5, 2013 3:16 PM

You managed to pin down an interesting and informative sccop, thanks.

Neil Wilkins's curator insight, August 6, 2013 11:35 AM

Just in case you were wondering. There IS value and ROI in Pinterest

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Google is testing YouTube channel information cards to bring the video ... - The Next Web

Google is testing YouTube channel information cards to bring the video ... - The Next Web | Lead Gen ► Social Media ► Content marketing | Scoop.it
Google is testing YouTube channel information cards to bring the video ...

Via Manlio Mannozzi
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Rescooped by Link4Lead from Content Marketing & Content Strategy
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Content Promotion

Content Promotion | Lead Gen ► Social Media ► Content marketing | Scoop.it
Are you ensuring that your blog content gets the attention it deserves? Once you publish relevant, engaging and information-rich blog content, you need to maximize its social exposure and help it reach a wider captive audience.

Via Stefano Principato
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Stefano Principato's curator insight, August 5, 2013 6:19 AM

8 key areas of focus and valuable resources to amplify the reach of your content

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Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, And Other Inbound Stories of the Week

Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, And Other Inbound Stories of the Week | Lead Gen ► Social Media ► Content marketing | Scoop.it
Yet again, lots of news happened in the world on inbound marketing: Google updated its algorithm, a social network released an exciting new feature, and one media publication had a hilarious misstep, among other stories.

Via Christian NEFF
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14 Dos and Don'ts to Being a Good Facebook Friend - Mashable

14 Dos and Don'ts to Being a Good Facebook Friend - Mashable | Lead Gen ► Social Media ► Content marketing | Scoop.it
14 Dos and Don'ts to Being a Good Facebook Friend
Mashable
There are guidelines when it comes to friendship on Facebook.

Via Manlio Mannozzi
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Content Marketing as Both an Art and a Science

Content Marketing as Both an Art and a Science | Lead Gen ► Social Media ► Content marketing | Scoop.it
Although content marketing must be strategic and adhere to numerous best practices, content itself is an art that calls for genuine inspiration and your own unique sense of style.

Via Stefano Principato
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Stefano Principato's curator insight, August 5, 2013 1:59 AM

A dynamic, informed take on an industry topic could help you distinguish yourself from your competitors and win at content marketing.

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The Marketing Value of YouTube

The Marketing Value of YouTube | Lead Gen ► Social Media ► Content marketing | Scoop.it
5 reasons you should be using YouTube to market and promote your business.

Via Mike Allton
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Mike Allton's curator insight, August 2, 2013 12:05 PM

Are you using YouTube?

If you aren't yet using YouTube to promote your business, guest author +Kate Funk has some points to make to get you to reconsider.

For instance, many people today are far too busy to take 20 - 30 minutes to read an article. They will, however, take 5 minutes to watch your video. Creating that kind of content can really help you reach a segment of your target audience that you're otherwise missing.

And now, thanks to Google+ Hangouts, you can be creating fantastic video through conversations, discussions and panels, with a little help from your friends and influencers!

If you aren't yet using video and YouTube to promote your business, what's stopping you?

Thanks for reading, and have a great weekend!

#SocialMedia   #YouTube   #Marketing  

eMedToday's curator insight, August 2, 2013 9:00 PM

Hospital should do one minute video called medical minutue by doctors or patients.

 

Mayo Clinic has over 300 k videos.

 

What is your video strategy

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5 Lazy Social Media Moves to Avoid Today

5 Lazy Social Media Moves to Avoid Today | Lead Gen ► Social Media ► Content marketing | Scoop.it
Blog post at Inspire to Thrive : The Lazy Social Media Moves Do you get lazy managing your social media like this cat? It would look like you have fallen asleep with your[..]

Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, August 3, 2013 4:27 AM

Great tips from Lisa Buben! 

 

I like the idea of adding context to tease viewers. It's what a curator does, after all.