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10 Ways B2C Content Marketing Is Different From B2B

10 Ways B2C Content Marketing Is Different From B2B | marketing | Scoop.it
B2C Content Marketing Laggards Narrow Gap With B2B - New CMI Study and How B2C Content Marketing Is DIFFERENT
You knew the gap between B2C laggards and…

Via Martin (Marty) Smith
MaudR's insight:

Content Marketing B2C vs. B2B

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Martin (Marty) Smith's curator insight, October 15, 2013 10:08 AM

When I scooped the Content Marketing study showing a narrowing gap between B2C and B2B content marketing it struck me to share 10 ways B2C content marketing is different than B2B. I spent 7 years as a Director of Ecommerce and the last two as Marketing Director for Atlantic BT, a B2B web and software Development Company in Raleigh so can speak intelligently about both camps (one would hope :).

Here are 10 Ways B2C content is different than B2B:

* More User Generated Content.
* More contests and games.
* Less content creation.
* More content .
* More snippets and keywords less paragraphs and white papers.
* More social content less evergreen.
* Visual support important to both, REALLY important B2C.
* Content has to be FLATTER (less linked, less words, more bullets) and more visually support of immediate conversion.
* LESS YOU (website owner) more THEM (community formed around brands or products or your website).
* Money is ultimate judge of success.

You could argue money is the ultimate litmus test for both, but B2C is about money today and B2B is about money tomorrow.

Dennies Bright's comment, October 16, 2013 2:29 AM
True
PivotPointBrands's curator insight, October 16, 2013 8:56 AM

Nice, succint differences. Each difference could generate a good discussion in itself. On a related note, I've been getting a better understanding of brand journalism lately, and I would say it does not have a role in B2C content marketing because of the short attention span of the B2C audience. 

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Comment créer un Qrcode design ?

Comment créer un Qrcode design ? | marketing | Scoop.it
Les QR codes oui mais avec de la couleur et du design c’est mieux ! Comment créer un Qrcode design ? Nul besoin d’être graphiste pour remarquer que les Codes QR classiques sont tristes et peu
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how to differenciate with QR codes

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Brand content de niche : positionnez-vous sur la 1ère page de Google | Emarketinglicious

Brand content de niche : positionnez-vous sur la 1ère page de Google | Emarketinglicious | marketing | Scoop.it
Qui ne rêve pas de se retrouver indexé sur la 1ère page de Google ? Même avec un SEO performant, ce bonheur reste inaccessible aux sites peu volumineux, récents et disposant d’un budget Adwords restreint.
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Which Marketing Messaging Types Resonate the Most? [CHART] - Eloqua | #TheMarketingAutomationAlert

Which Marketing Messaging Types Resonate the Most? [CHART] - Eloqua | #TheMarketingAutomationAlert | marketing | Scoop.it

How do you get to your audiences' hearts? This week chart shows it's done through a good laugh in your marketing messaging.

 

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iNeoMarketing's curator insight, October 14, 2013 5:28 PM

Safe to say that good humor is harder than compelling real-life situations. If you go down the route of compelling real life situations, they need to relate to your developed personas.

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Pourquoi Votre Mauvais Positionnement Vous Empêche de Croitre

Pourquoi Votre Mauvais Positionnement Vous Empêche de Croitre | marketing | Scoop.it

Vous avez lancé votre boutique en ligne, mais les premières ventes se font attendre ? Avec tous les articles que vous avez lu et appliqué à la lettre sur le référencement, la publicité en ligne

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10 Ways B2C Content Marketing Is Different From B2B

10 Ways B2C Content Marketing Is Different From B2B | marketing | Scoop.it
B2C Content Marketing Laggards Narrow Gap With B2B - New CMI Study and How B2C Content Marketing Is DIFFERENT
You knew the gap between B2C laggards and…

Via Martin (Marty) Smith
MaudR's insight:

Content Marketing B2C vs. B2B

more...
Martin (Marty) Smith's curator insight, October 15, 2013 10:08 AM

When I scooped the Content Marketing study showing a narrowing gap between B2C and B2B content marketing it struck me to share 10 ways B2C content marketing is different than B2B. I spent 7 years as a Director of Ecommerce and the last two as Marketing Director for Atlantic BT, a B2B web and software Development Company in Raleigh so can speak intelligently about both camps (one would hope :).

Here are 10 Ways B2C content is different than B2B:

* More User Generated Content.
* More contests and games.
* Less content creation.
* More content .
* More snippets and keywords less paragraphs and white papers.
* More social content less evergreen.
* Visual support important to both, REALLY important B2C.
* Content has to be FLATTER (less linked, less words, more bullets) and more visually support of immediate conversion.
* LESS YOU (website owner) more THEM (community formed around brands or products or your website).
* Money is ultimate judge of success.

You could argue money is the ultimate litmus test for both, but B2C is about money today and B2B is about money tomorrow.

Dennies Bright's comment, October 16, 2013 2:29 AM
True
PivotPointBrands's curator insight, October 16, 2013 8:56 AM

Nice, succint differences. Each difference could generate a good discussion in itself. On a related note, I've been getting a better understanding of brand journalism lately, and I would say it does not have a role in B2C content marketing because of the short attention span of the B2C audience.