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Rescooped by Markus Winnett from Business Transformation
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How Is Your Digital Transformation Going?

How Is Your Digital Transformation Going? | Marketing | Scoop.it
“How are enterprises doing with digital transformation today? What are they focusing on, and where do they see opportunities? Here's an update.”
Via Karl Wabst
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Karl Wabst's curator insight, February 7, 3:24 PM

Digital transformation is a misleading catchphrase. It gives the impression that technology is somehow changing the world by itself. Digital is a part of something bigger. Some call it Industrial Revolution 4.0 or, if you prefer Industry 4.0.

 

Think back to primary school. The Industrial Revolution did include adoption of new technologies and processes. However, the change was not just the adoption of machines and assembly lines.  That is easy. People, customers and employees had to transform too.

 

The industrial revolution gave rise to the fields of professional management and governance. To provide the labor for factories there was a migration of people from the countryside into cities. Masses of people without the necessary skills flooded into overcrowded cities. There was a lack of infrastructure to handle demand. Laws and regulations had to change to contain unsafe conditions and improve the quality of goods and services.  This is by no means a comprehensive description of the changes.

 

The new industrial revolution promises changes for people as well as the means of production and consumption. Technology enables people to do their jobs more efficiently and to be more effective at providing experiences that customers want. That means changing how people at all levels of the organization do their jobs.

 

People and technology are becoming more connected. Now learning how to code and network are primary skills.  Some jobs may be replaced by robots. Many people will have to learn new skills. Mindsets and attitudes will move from this is how we have always done it to inventing new possibilities. This will affect how we educate and incentivize people to perform in new roles.

 

This is much bigger than coding, installing and upgrading technology. Consumers want experiences, not just minor upgrades of the same old products. New competitors will spring up; new technology will replace the old. New expectations and new markets will stretch old operational processes and business models.

 

Look at the previous industrial revolution for guidance.

  • Actively Scan the Business Ecosystem for Potential Competitors, Rival Technologies
  • Identify Market Gaps and Change the Game
  • Develop Cross-Functional Capabilities
  • Identify Skills Needed to Stay Relevant in the Future
  • Learn from the Past & Others
  • Be Sensitive to Customer’s Needs, Wants, Desires and Fears
  • Market Sensitivity
  • Scenario Planning
  • Idealize Design and Compete in Advance
  • Assess/Potentially Alter Risk Appetite

 

Welcome to the new revolution.


Learn More:


Davos: Fourth industrial revolution, same old problems

http://sco.lt/7fkziL

 

Change Efforts Can Fail Unless They’re Coordinated

http://sco.lt/6l2vrN

 

Globalization for the little guy | McKinsey & Company

http://sco.lt/5SNwm1

Rescooped by Markus Winnett from Social Media, SEO, Mobile, Digital Marketing
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5 Methods and 15 Tools To Find Your Audience

5 Methods and 15 Tools To Find Your Audience | Marketing | Scoop.it
The community you grow will be the source of your very first (and potentially most supportive) group of brand advocates.
Via Kamal Bennani
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Rescooped by Markus Winnett from My favorite bands
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Sales and marketing consulting

View this interesting Internet web site which includes the finest information located on the WWW in its category. Make sure to check the web-site regularly for excellent current news!


Via Aaron Novak
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Scooped by Markus Winnett
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Content marketing goes mainstream - BtoB Magazine

Content marketing goes mainstream - BtoB Magazine | Marketing | Scoop.it
Content marketing goes mainstream
BtoB Magazine
Further, 26% of respondents said their content marketing initiatives are “very” or “fully” integrated into their sales and marketing initiatives, compared with just 16% last year.
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Rescooped by Markus Winnett from SocialMoMojo Web
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10 Ways to Improve Internal Communications [infographic]

10 Ways to Improve Internal Communications [infographic] | Marketing | Scoop.it

"This infographic lists 10 ways businesses can build stronger teams and improve company competitiveness..."


Via Jessica Kelly
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Jessica Kelly's curator insight, March 6, 2015 2:05 PM

This is not a brand-spanking-new infographic, but it's new to me--and so I thought it might be new to you, too. Great stuff...

Laura S Hernández! ☆'s curator insight, November 24, 2015 7:32 AM

This is not a brand-spanking-new infographic, but it's new to me--and so I thought it might be new to you, too. Great stuff...

Rescooped by Markus Winnett from Big Data & Digital Marketing
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Explore the Big Data Universe

Explore the Big Data Universe | Marketing | Scoop.it
What is Big Data? Why is Big Data so important? Who are your Big Data key players? How do you lead with Big Data? Which Big Data solutions do you need? When do you start with Big Data? Explore the Universe of Big Data.
Via Luca Naso
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This is a huge thing. But how much data collection and analysis it takes to build a formula or model for Business needs? Not easy before it comes old and usless.
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Rescooped by Markus Winnett from SME Marketing
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Marketing, PR, Sales, SEO, Social media, Online business, Consulting

Marketing, PR, Sales, SEO, Social media, Online business, Consulting | Marketing | Scoop.it
Why Your Business Must Go Social (58% of SMEs see a drop in marketing cost by going social. Why should your business go social? http://t.co/4kpd2QPw)

Via Carol Standing
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What Works When Selling to Marketers [Infographic] - MarketingProfs.com (subscription)

What Works When Selling to Marketers [Infographic] - MarketingProfs.com (subscription) | Marketing | Scoop.it
MarketingProfs.com (subscription) What Works When Selling to Marketers [Infographic] MarketingProfs.com (subscription) The study, based on an analysis of 1.45 million call and email outreach attempts by marketing technology vendors, found the...
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