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Disruption As Usual

Disruption As Usual | Marketing | Scoop.it
Disruption.  Constant change.  Relentless innovation.  When was the last time you spent even an hour of your working day free from addressing these issues? This is not your father’s business environment. But is the role of the executive really so ...

Via Eric_Determined / Eric Silverstein
Marketing Leap's insight:


Social media itself – especially the media part of it – is nothing more than a catalyst.  MySpace, Facebook, LinkedIn, Twitter, Instagram, Snapchat, Whatsapp…  The platform will change and change again, but the basic conditions will not: people are now talking to each other, and circumventing leaders, on a scale never before imaginable.Customers are talking to each other: about us, our competitors, our industry, what they wish we’d do for them; often, we’re not even aware of these conversations.  Marketing, PR, and Investor Relations aren’t invited to the party.After all, how we connect, on what platform, isn’t really that consequential at all.  The magic is in the connection.  Go social yourself.  Embrace transparency.  Let go of control.  Act small, even if you’re huge.  And OPEN up to the power of your internal and external network.  Do that, and the future is yours for the taking!

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Eric_Determined / Eric Silverstein's curator insight, December 3, 2015 1:28 AM

"When change is this omnipresent and unstoppable, we who live through it don’t get a vote.  Seriously.  We adapt, or we retire early.  That’s reality.

 

Customers are talking to each other: about us, our competitors, our industry, what they wish we’d do for them; often, we’re not even aware of these conversations.  Marketing, PR, and Investor Relations aren’t invited to the party.

 

After all, how we connect, on what platform, isn’t really that consequential at all.  The magic is in the connection.  Go social yourself.  Embrace transparency.  Let go of control.  Act small, even if you’re huge.  And OPEN up to the power of your internal and external network.  Do that, and the future is yours for the taking!"


Are you seeing this shift happening within your executive team? Are they embracing it, or resisting change?

Marcelo Sotaminga's curator insight, December 4, 2015 10:15 AM

Estamos adoptando el cambio...?? #Disrupción #Innovación

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Marketing in the Age of Micro-Moments

Marketing in the Age of Micro-Moments | Marketing | Scoop.it
Google argues that mobile has fractured or fragmented forever consumer behavior into dozens or hundreds of short, fleeting, intent-driven moments. Digitally enabled by smart phones, consumers search for information, learn about brands, buy products anytime or anywhere, wherever they have a “micro-moment” of time, often while doing something else.

Via Eric_Determined / Eric Silverstein
Marketing Leap's insight:

'Micro-moments' was a huge topic at the Google masterclass in Brisbane last week. Consumers behave ever more spontaneously, with short attention spans, and short bursts of actions. They make decisions instinctively and focus on solving a specific need at particular time and place. How do see this impacting on your marketing efforts?


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Michael Allenberg's curator insight, July 30, 2015 2:11 PM

Do you agree there has been a fundamental behavior shift of how people find, consider and interact with brands?

 

Google argues that mobile has fractured or fragmented forever consumer behavior into dozens or hundreds of short, fleeting, intent-driven moments. Digitally enabled by smart phones, consumers search for information, learn about brands, buy products anytime or anywhere, wherever they have a “micro-moment” of time, often while doing something else.

 

Consumers behave ever more spontaneously, with short attention spans, and short bursts of actions. They make decisions instinctively and focus on solving a specific need at particular time and place. They shop in spare moments, they search while on the go, they buy on a break by picking up primarily the mobile phone.

 

Share your views on Erich Joachimsthaler article

Commercial Business's curator insight, July 31, 2015 7:32 PM

Do you agree there has been a fundamental behavior shift of how people find, consider and interact with brands?

 

Google argues that mobile has fractured or fragmented forever consumer behavior into dozens or hundreds of short, fleeting, intent-driven moments. Digitally enabled by smart phones, consumers search for information, learn about brands, buy products anytime or anywhere, wherever they have a “micro-moment” of time, often while doing something else.

 

Consumers behave ever more spontaneously, with short attention spans, and short bursts of actions. They make decisions instinctively and focus on solving a specific need at particular time and place. They shop in spare moments, they search while on the go, they buy on a break by picking up primarily the mobile phone.

 

Share your views on Erich Joachimsthaler article

soundsaves's curator insight, August 2, 2015 7:33 AM

Do you agree there has been a fundamental behavior shift of how people find, consider and interact with brands?

 

Google argues that mobile has fractured or fragmented forever consumer behavior into dozens or hundreds of short, fleeting, intent-driven moments. Digitally enabled by smart phones, consumers search for information, learn about brands, buy products anytime or anywhere, wherever they have a “micro-moment” of time, often while doing something else.

 

Consumers behave ever more spontaneously, with short attention spans, and short bursts of actions. They make decisions instinctively and focus on solving a specific need at particular time and place. They shop in spare moments, they search while on the go, they buy on a break by picking up primarily the mobile phone.

 

Share your views on Erich Joachimsthaler article

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The Changing Role of Marketing in the Mobile Age - CMO Essentials

The Changing Role of Marketing in the Mobile Age - CMO Essentials | Marketing | Scoop.it

iNeoMarketing executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more.


Via marketingIO
Marketing Leap's insight:

Marketers are pulled in opposite directions, how do you make sense of it all and to justify your budgets. Here are four concise ways to help you be 'all things' required as a marketer.


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CIM Academy's curator insight, April 7, 2015 4:39 AM

The impact of mobile marketing has been profound in our industry and this article highlights a few key tips stay ahead of the curve.

CIM Academy's curator insight, April 20, 2015 10:40 AM

The impact of mobile marketing has been profound in our industry and this article highlights a few key tips stay ahead of the curve.

Eric Morineau's curator insight, May 22, 2015 2:48 PM

ajouter votre perspicacité ...

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11 Genius Ways to Repurpose Content

11 Genius Ways to Repurpose Content | Marketing | Scoop.it
Why Should You Repurpose Content? Repurposing content (aka finding new ways to recycle your existing content) has a number of benefits, such as: Reaching a New Audience. Some users prefer visual info…

Via Stefano Principato
Marketing Leap's insight:

You spend hours every week developing new content here are 11 simple ways to repurpose or recycle that content you have worked so hard one and put it in front of a new audience...

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Marco Favero's curator insight, February 4, 2015 11:56 AM

aggiungi la tua intuizione ...

Gina Tucker's curator insight, February 4, 2015 6:53 PM

Content doesn't have to be one and done! recycle great content to reach the maximum impact! 

Nedko Aldev's curator insight, February 5, 2015 11:01 AM

add your insight...

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The Mobile Game Is On (For Every Brand)!

The Mobile Game Is On (For Every Brand)! | Marketing | Scoop.it
Jeffrey K. Rohrs, VP of marketing insights for @Salesforce shares insights from their 2015 State of Marketing Survey, expecting 34% of marketers worldwide to launch a #mobile app this year. "There ...

Via Eric_Determined / Eric Silverstein
Marketing Leap's insight:

Now this is a brilliant insight into the future of Marketing and Mobile. It's certainly got me looking at what I can do for my clients...

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Eric_Determined / Eric Silverstein's curator insight, January 28, 2015 8:16 PM

2015 State of Marketing Survey anticipates 34% of marketers worldwide to launch a #mobile #app this year.


If you take into account the number of existing apps, what would you like to see added or changed from your current experience?


Share your thoughts about @SNAPCIOUS

Bharat Employment's curator insight, January 29, 2015 11:37 PM

www.bharatemployment.com

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9 Content Marketing Hacks to Help You Thrive in 2015

9 Content Marketing Hacks to Help You Thrive in 2015 | Marketing | Scoop.it
The idea of content marketing can be daunting. Being responsible for creating high quality content that actively engages your customers and prospects can sometimes seem overwhelming. But there’s hope! Here are nine content marketing hacks to ease the burden and help you excel.

Via Brian Yanish - MarketingHits.com
Marketing Leap's insight:

The first three steps are essential:  Create a strategy, Use an editorial calendar, Curate others content!

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The Who, What & Where of Social Media 2014 (Infographic)

The Who, What & Where of Social Media 2014 (Infographic) | Marketing | Scoop.it
7 Don’t-Miss Facts On Social Media 2014 Looking for a short, sweet recap of a year in social media? This concise social media infographic from Didit assimilates the key points you need to know in o…

Via Colm Mcgill
Marketing Leap's insight:

If you were unsure on the future of Social Media here's a great infographic explaining the trends for last year & offering some insight on what to expect in this new year. 40% of users now use a mobile to access their Social Media, with Tumblr & Pinterest being the fastest growing networks. Visiting multiple networks is also increasing with the main platforms being Twitter, Google+, YouTube & Facebook. 

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Colm Mcgill's curator insight, January 3, 2015 7:42 AM

What a great read here guys. It highlights the lessons learnt in 2014 and gives us the statistics on the different platforms. There truly is useful information here for us the small business owner to utilizes. Lets read and use this knowledge to our benefit. 

#smallbusinessmarketing #socialmediamarketing

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11 Tips On How to Drive Sales With Content (Infographic)

11 Tips On How to Drive Sales With Content (Infographic) | Marketing | Scoop.it
Promoting content effectively allows it to reach more potential customers.

Via Peg Corwin
Marketing Leap's insight:

Did you know you can add 86% increase in conversions by adding video to your landing page? Here are 11 great tips on driving sales with content on your site! 

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Peg Corwin's curator insight, November 28, 2015 11:28 AM

Excellent infographic with key points to drive sales with Content Marketing.  "68% of B2B organizations have not identified their funnel."

Paulo Tavernard's curator insight, November 29, 2015 4:01 PM

11 dicas interessantes para vender

Karen Goldfarb Copywriter's curator insight, November 30, 2015 10:42 AM

Content marketing works. My favorite insight has always been about creating content for before a "prospect" even knows they have a problem.

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How Small Businesses Are Using Social Media #Infographic

How Small Businesses Are Using Social Media #Infographic | Marketing | Scoop.it
Nearly half (47%) of small businesses do not actively use social media, and 25% say they are unlikely to use social media in the future, according to a survey conducted by research firm Clutch.

The report was based on data from a survey of 354 small business owners or managers in the United States; 55% of respondents are part of companies with fewer than 10 employees and less than $1 million in annual revenue.

Via Brian Yanish - MarketingHits.com
Marketing Leap's insight:

As an outsource marketing agency, I see this everyday small businesses trying to compete on an uneven playing field. As a small business, if you don't want to lose ground to your competitors you need to go where your customers are - Social Media.

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How Hashtags Work on Twitter, Instagram, Google Plus, Pinterest, Facebook, Tumblr and Flickr

How Hashtags Work on Twitter, Instagram, Google Plus, Pinterest, Facebook, Tumblr and Flickr | Marketing | Scoop.it

Hashtags, which make it easier to find, share and curate content on social platforms, can be an invaluable tool in your marketing arsenal.


Via Kamal Bennani
Marketing Leap's insight:

If you are like me, Hashtags have been seen at best, a 'Fad'  or at worst a major annoyance from people that have too much time on their hands. Having watched my 13 year old's engagement increase on his private Instagram feed this weekend merely using Hastags, I'm starting to think again. This is a great insight on how to make the most of of the much maligned #Hashtag.

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ManufacturingStories's curator insight, February 14, 2015 10:33 AM

Outstanding article on #Hashtags and super website for content marketing info and resources

RebeccaMoore's curator insight, February 17, 2015 8:05 PM

Keep this for future reference for project and networking in the future.

Ingrid B's curator insight, February 23, 2015 1:26 PM

¿Cómo funcionan los Hashtags enTwitter, Instagram, Google +, Pinterest, Facebook, Tumblr y Flickr? Guía en inglés que explica cómo los Hashtags sirven para buscar, compartir y curar contenido en las redes sociales.

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New Data: What Types of Content Perform Best on Social Media? | HubSpot

New Data: What Types of Content Perform Best on Social Media? | HubSpot | Marketing | Scoop.it
Check out this original research from BuzzStream and Fractl on what content performs best on social media throughout the year.

Via Jessica Kelly
Marketing Leap's insight:

Although there are no surprises here, it is a great reminder as to what works for the best customer engagement. The Infographic also provides some great statistics for different industry best performances.

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Jessica Kelly's curator insight, February 2, 2015 3:46 PM

This is an interesting dive into content performance, covering post types (e.g., how-to's v. lists v. videos), post types by industry, and post types by season. A helpful infographic sums it all up nicely.

Rescooped by Marketing Leap from Social Media, SEO, Mobile, Digital Marketing
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How People See Your Website [INFOGRAPHIC]

How People See Your Website [INFOGRAPHIC] | Marketing | Scoop.it

Do you know that 3 in every 4 of online users admit they decide on a company's credibility based on its website design. And that, 17—50 milliseconds is the time it takes for a person to decide whether he or she finds your website appealing.


Via Kamal Bennani
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Visual Content to Rise In 2015

Visual Content to Rise In 2015 | Marketing | Scoop.it

The web world is changing and so are the marketing strategies to promote a business online. It has been said that an image speaks a thousand words, which is going to be true in 2015 as visual content is going to take the lead. How will you use images and visual content to effectively promote a business? This article will deal with this topic based on facts and figures. Take a look at how visual content will rise in 2015.


Via Brian Yanish - MarketingHits.com
Marketing Leap's insight:

With the increased popularity of Instagram & Pinterest alongside statistics I've pulled from Facebook testing... this article is on the money!

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