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Rescooped by Penlae from Destination marketing
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New 360-degree camera technology promises to revolutionize travel marketing

New 360-degree camera technology promises to revolutionize travel marketing | Marketing | Scoop.it
"Marketers, first adopters and future watchers, here’s something to spend money on this morning: the Giroptic 360cam which has raised $800k in less than a week. The company, which is on Kickstarter here, has effectively created the world’s first full HD photo and video camera with a near-360 degree view*. The camera has three fisheye lenses that each capture a 185-degree field of vision, which the camera then stitches together automatically to create the panoramic videos and photos."
Via Julien Dos Reis Pedro
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Rescooped by Penlae from Content Marketing & Content Strategy
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How to Know if Your Marketing Strategy is Working

How to Know if Your Marketing Strategy is Working | Marketing | Scoop.it
The key to using a Balanced Scorecard to manage marketing strategy is something called a strategy map. A strategy map is essentially a set of linked strategic objectives that are organized using the four Balanced Scorecard perspectives. The diagram below depicts a high-level, generic version of a Balanced Scorecard strategy map for marketing.
Via Stefano Principato
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Rescooped by Penlae from Content Marketing & Content Strategy
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Content Marketing Playbook 2013 - 24 Epic Ideas for Connecting With Your Customers

“ Game-changing Content Marketing: Making Plays for Epic Impact When it comes to marketing, smart companies are striving to publish epic content – genuinely dis”
Via Stefano Principato
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Rescooped by Penlae from Content Marketing & Content Strategy
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Content Marketing With Microsites: Pros, Con, Examples & Best Practices

Content Marketing With Microsites: Pros, Con, Examples & Best Practices | Marketing | Scoop.it
“ In the past, the term microsites had often been used interchangeably with mini-sites, those one page stand-alone Web pages used by direct marketers in the 90s.”
Via Stefano Principato
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Rescooped by Penlae from Social Media, SEO, Mobile, Digital Marketing
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Show Your True Colors: How to Use Color in Marketin

Show Your True Colors: How to Use Color in Marketin | Marketing | Scoop.it
**Everyone knows that advertising is visual. People are automatically drawn to things (websites, products, stores, ads…basically everything) that look nicer, calmer, more organized. But what is it that not only attracts the eye, but also conveys a certain message? Why is it that when someone sees a McDonald’s logo they get hungry?
Via Kamal Bennani
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Rescooped by Penlae from Marketing
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Content Marketing Playbook 2013 - 24 Epic Ideas for Connecting With Your Customers

“ Game-changing Content Marketing: Making Plays for Epic Impact When it comes to marketing, smart companies are striving to publish epic content – genuinely dis”
Via Stefano Principato, Penlae
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Rescooped by Penlae from Content Marketing & Content Strategy
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6 Steps to Creating a Compelling Content Strategy

6 Steps to Creating a Compelling Content Strategy | Marketing | Scoop.it
“ Content marketing is one of the most effective ways to reach your customer today, regardless if your business is focused on B2B or B2C.”
Via Stefano Principato
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