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Rescooped by Mark Camilleri from Business Improvement
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7 Tips to Empower Your Business's Brand

7 Tips to Empower Your Business's Brand | Marketing | Scoop.it

Via Daniel Watson
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Michelle Gilstrap's curator insight, January 23, 2014 1:04 PM

Check out this article to learn how to make your brand more successful.

tulasiraolanke's curator insight, January 23, 2014 1:19 PM

http://www.youtube.com/watch?v=N4x_LU6szyg&feature=youtu.be

rushforms's curator insight, January 27, 2014 12:59 AM

Excellent branding fuels a business to reach its goals and achieve success in its respective niche. Looking forward for more of your scoops.

Rescooped by Mark Camilleri from Public Relations & Social Media Insight
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12 Most Innovative Ways to Create Content That Gets Shared

12 Most Innovative Ways to Create Content That Gets Shared | Marketing | Scoop.it

Rebekah Radice breaks down the 12 Most Innovative Ways to Create Content That Gets Shared.

 

Your most important online asset is your content. It attracts clients to you and encourages prospects to take action. However, creating compelling content that engages your audience and inspires them to share that content with their community can feel elusive.

 

Whether you are writing for your blog or social media sites, the ideas below will help you write innovative and compelling content that gets shared...


Via Jeff Domansky
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laura mata's curator insight, January 16, 2014 9:22 AM

Ideas para generar contenido interesante que compartir...

Luis V. Morales-Escobar's curator insight, January 19, 2014 1:48 PM

 Realmente es muy cooperativo tener una buena lista de e mails y apreciar los contenidos. Creando buenos títulos y compartiéndolos cada vez que sean exitosos

Marie Clement's curator insight, January 20, 2014 11:33 AM

Some of these are basic but it gives you a good set of guidelines to generate shareable content

Rescooped by Mark Camilleri from Public Relations & Social Media Insight
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25 Top Content Marketing Tools Every Marketer Should Use

25 Top Content Marketing Tools Every Marketer Should Use | Marketing | Scoop.it

Content marketing has several benefits but the most important factors which made content marketing the hottest trends is its ability to increase visibility and create business branding and awareness. Since 2013, it’s the most talked about topic in blogging and seo communities. Content is the king, and with the help of content you can reach huge number of people and new readers across several platforms.

 

Every business model requires a well-structured strategy; same is applicable for content marketing. Its no-way different from marketing rather it’s an integral part of your marketing strategies. But, before you head-off to start your content marketing campaigns, you must learn about the tools which will help you a lot in your marketing and will make it lot easier.

 

Social Media Strategies Summit has created an outstanding infographic on 25 content marketing tools and has divided them in 5 categories (5 tools in each category) which are content curation, content creation, finding content writers, content promotion and content marketing analytics. These are the must have tools for every marketer who uses content marketing on a daily basis. It’s a simple infographic, but can help you a lot in your business’s content marketing strategy....


Via Jeff Domansky
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Denise Gabbard's curator insight, January 11, 2014 9:12 PM

Some fresh, new tools in this article to help writers and marketers. 

Charles Rein's curator insight, January 13, 2014 2:42 PM

Content King

dan's curator insight, January 14, 2014 7:28 AM

Content Is Still King!

Rescooped by Mark Camilleri from MarketingHits
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STUDY: Teens Leaving Facebook, Being Replaced By More Users 55 And Older

STUDY: Teens Leaving Facebook, Being Replaced By More Users 55 And Older | Marketing | Scoop.it

Are Facebook users getting older on average? Very much so, according to a recent study from digital agency iStrategyLabs, which found that the number of teens (aged 13 through 17) was down 25.3 percent when compared with its 2011 report, while total users 55 and older were up 80.4 percent during the same time period.


iStrategyLabs also found that San Francisco experienced the largest growth among major metropolitan areas in the 55-plus demographic, at 148.6 percent, while Houston finished at the bottom of that list, at just 23.8 percent.


Via Brian Yanish - MarketingHits.com
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Denise Gabbard's curator insight, January 19, 2014 2:34 PM

Wow! I knew the median age was increasing, but I didn't realize it was this drastic of a change....lots of opportunities for those marketing to this demographic. 

Rescooped by Mark Camilleri from Today's Real Estate
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Does Inbound Marketing Work for Real Estate Professionals?

Does Inbound Marketing Work for Real Estate Professionals? | Marketing | Scoop.it
Inbound marketing is the art & science of building an online following with web content that attracts new customers or clients and forms relationships.with them

Via John M. Holland
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John M. Holland's curator insight, January 14, 2014 6:55 AM

Inbound marketing is the process of building an online following with web content that attracts new customers or clients. It’s a strong tool for real estate because it builds relationships. At the core of inbound marketing is the strategy that sharing knowledge helps build trust.

 

Here's an excellent article addressing inbound marketing in real estate.