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The Evolution and top 10 game changers of Social Media an infographic

The Evolution and top 10 game changers of Social Media an infographic | Marketing | Scoop.it

What did we do before mobile devices? I remember trying to arrange to meet friends when I was a teenager and you never quite knew if they were going to turn up late or not but today it doesn’t matter as you can tweet, Whatsapp, text or even -heaven forbid – actually call them. This enables us all to have that constant always-on access to the internet and stay in touch by our social media channels....


Via Jeff Domansky
Marie Clement's insight:

Interesting infographic showing when various services/networks came on board - especially interesting is how quickly things change these days compared to years ago - frightening to think 75 years passed from us getting radio to email!

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Alison D. Gilbert's curator insight, January 25, 3:48 PM

It is hard to believe that some of the social media tools that we use today without giving them a second thought, like brushing our teeth, have a very short history. What did we do before them?

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Think You Know LinkedIn? 7 Common Myths Debunked

Think You Know LinkedIn? 7 Common Myths Debunked | Marketing | Scoop.it
Learn the truth behind some of the most pervasive LinkedIn myths.
Marie Clement's insight:

Myth #6 is particularly relevant if you want to contact people - as long as you are members of the same group you don't need a premium account to send them InMail.  

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A Common Mistake When Selling via Email - RainToday

A Common Mistake When Selling via Email - RainToday | Marketing | Scoop.it
Many people see email as a faster, more efficient way to drive sales. But they forget that email campaigns must still model their offline sales processes.
Marie Clement's insight:

"To be truly successfully, your business needs to treat its email campaigns like it would any other sales mechanism" sums up this article in just a single sentence.  Once can't replace the other.

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The Mind Boggling Social Media Statistics From 2013 (Infographic)

The Mind Boggling Social Media Statistics From 2013 (Infographic) | Marketing | Scoop.it
Over the last several years, the popularity of social media has reached incredible heights—and 2013 was the best year thus far. Some of the mind boggling social media statistics from the past year prove this. Did you know that 30 percent of traffic from social media is from SlideShare.net? LinkedIn acquired SlideShare for $119 million...
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25 Social Media Marketing Experts You Need to Know - According to LinkedIn

25 Social Media Marketing Experts You Need to Know - According to LinkedIn | Marketing | Scoop.it

In the recently published eBook, The Sophisticated Marketer’s Guide to Linkedin, eight digital marketing smarties were tapped for insights and practical advice on how to get the most out of LinkedIn from optimizing your profile to expanding your network.

My team at TopRank did some great work with this eBook, identifying, engaging and interviewing subject matter experts. I think it turned out well. It’s a timely topic for sure.

If you’re anywhere near the B2B marketing world, social selling or recruiting, getting to know LinkedIn is essential. Heck, mastering LinkedIn is essential.


Via Alessandro Rea
Marie Clement's insight:

You can use this list to follow relevant experts and increase your own knowledge of what's going on - that's what I intend to do!

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Frederic Hohl's curator insight, January 30, 5:33 AM

Linked un Best for b2b marketing ?

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Increase Your Pinterest Engagement by 275%

Increase Your Pinterest Engagement by 275% | Marketing | Scoop.it

It's no news that Pinterest has seen huge growth in the past year and has become one of the leading sites for brands to showcase their products and weave their social media strategy.

 

It currently counts up to 70 million users, 80% of which are women; and since women hold most of consumer power and value, you have no choice but to start using this social network to expand your online presence.

 

Apart from that, Pinterest has a high engagement rate, with 98 minutes spent online per month and 80% of total pins being repins. Do you need any more proof why you should be there? QuickSprout has compiled a useful infographic presenting stats and tips to help you grow your business Pinterest account and succeed with high conversion rates....


Via Jeff Domansky
Marie Clement's insight:

Some useful information here and also in the link provided to manage your Pins in 10 minutes a day. 

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Jeff Domansky's curator insight, January 26, 6:03 AM

Useful tips to help you power up your Pinterest marketing strategies.

Meridian HOM's curator insight, January 27, 7:02 AM

Check out Meridian House of Mystic on Pinterest: www.pinterest.com/drmeridian

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How to Write Headlines Google Will Love & You and I Will Click, Read, and Share

How to Write Headlines Google Will Love & You and I Will Click, Read, and Share | Marketing | Scoop.it
The best headlines are ones which marry SEO with emotion. They are the ones we want to click on but they are also the ones that convey the essence of the article and follow through on the promise of the headline. So how do you do this? Read on...
Marie Clement's insight:

Headline writing is a skill but there are some good tips here, in particular they say the way to do this is to start with your focus keywords and then build emotional triggers around it.  In my experience a quick burst of wordflow allows you to get things out quickly and you can then start to make sense of it!

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The Most Effective Content Marketing Tip Ever | Feldman Creative

The Most Effective Content Marketing Tip Ever | Feldman Creative | Marketing | Scoop.it

Sorry. I’ve been toting this one around in my pack for a while now and haven’t yet shared it with you. Here you go, the most effective content marketing tip you can possibly ever hope to hear.

Answer your prospects’ top 30 questions.

That’s it. Do it and enjoy the magic.

 

I’ll expand on the idea ever-so-slightly…

 

Your prospects aren’t going to buy your stuff until they get the answers they seek. Listen closely to the questions. Write them down. Then make each question the title of a blog post and publish the answers....


Via Jeff Domansky
Marie Clement's insight:

This makes perfect sense - it's all about knowing your customers and communicating with themin a way that they respond to and content is key!

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Robin Carley's curator insight, January 24, 5:05 AM

Addressing customer needs, in this case, for specific information should be a priority.

Nicoline Maes's curator insight, January 24, 7:12 AM

Beantwoord de vragen van je klanten. DE beste en simpelste contentmarketing #tip EVAH. Het gaat niet om jou! #Content

Valerie Sing's curator insight, January 28, 11:35 PM

A 90/90/30 rule to creating blog posts. 90 pieces of content (30 blog posts, 30 videos, 30 podcasts) in 90 days based on 30 questions. Writing posts are easy enough, but to achieve this means getting up to speed with your video and podcasting skills.

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How To Become a Conversationalist on Twitter

How To Become a Conversationalist on Twitter | Marketing | Scoop.it

Twitter is growing on a daily basis and people are trying to figure out strategies that work in terms of marketing and exposure. It is easy to reach people on Twitter, because people can reach customers directly. If that isn’t enough, you can easily campaign to get more followers. Forbes recently discussed how the most successful for of marketing on Twitter is starting conversations with people. Branding has become less about telling people what to do, such as buying products and clicking on links, and more about creating genuine relationships through honest conversations.

 


Via Brian Yanish - MarketingHits.com
Marie Clement's insight:

They use Coca-Cola as an example but you don't need thousands of followers to engage effectively - why not pick a few each day to reply/RT or simply start a conversation with.  The effort will soon build up momentum.

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Social Sales Link's curator insight, January 22, 5:51 AM

Most people share content and RTand maybe mention someone- but the realationships on twitter really occur w/ conversations!

Darius Douglass's curator insight, January 22, 8:26 AM

Pretty basic,  just be yourself

Michael Koehler's curator insight, January 23, 11:15 PM

Engaging is a must. 

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Facebook Rolls Out Twitter-Like 'Trending' Topics Feature

Facebook Rolls Out Twitter-Like 'Trending' Topics Feature | Marketing | Scoop.it

Via The Fish Firm
Marie Clement's insight:

Some interesting thoughts online already about the new Trending feature on Facebook.  Twitter has hashtags now Facebook has this - I think there will be lots of opportunities presented as a result of this for buisnesses

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The Fish Firm's curator insight, January 17, 12:13 PM

Facebook released one more feature today -- one that's remarkably Twitter-like, actually. It's called "Trending," and it'll be showing up in a Facebook account near you in the next few weeks -- on both mobile and desktop. The feed will show a list of popular topics, personalized to the user.

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12 Most Innovative Ways to Create Content That Gets Shared

12 Most Innovative Ways to Create Content That Gets Shared | Marketing | Scoop.it

Rebekah Radice breaks down the 12 Most Innovative Ways to Create Content That Gets Shared.

 

Your most important online asset is your content. It attracts clients to you and encourages prospects to take action. However, creating compelling content that engages your audience and inspires them to share that content with their community can feel elusive.

 

Whether you are writing for your blog or social media sites, the ideas below will help you write innovative and compelling content that gets shared...


Via Jeff Domansky
Marie Clement's insight:

Some of these are basic but it gives you a good set of guidelines to generate shareable content

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dan's curator insight, January 16, 5:47 AM

RT   Share!

laura mata's curator insight, January 16, 6:22 AM

Ideas para generar contenido interesante que compartir...

Luis V. Morales-Escobar's curator insight, January 19, 10:48 AM

 Realmente es muy cooperativo tener una buena lista de e mails y apreciar los contenidos. Creando buenos títulos y compartiéndolos cada vez que sean exitosos

Rescooped by Marie Clement from Public Relations & Social Media Insight
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Six Steps to Take Before You Write An eBook

Six Steps to Take Before You Write An eBook | Marketing | Scoop.it

Most writers simply begin writing the moment they come up with an ebook idea they feel is worth pursuing. However, it’s best to wait a moment…or a few moments…to focus and evaluate that idea. This helps your book have a chance of succeeding in the ever-more competitive ebook market. To give your book a good start, take the following six steps before you write an ebook...


Via Jeff Domansky
Marie Clement's insight:

eBooks are a great way to position yourself as an expert in particular areas.  They are by design quick, easy to distribute and fantastic to use as lead magnets for PPC or social media campaigns. This is a good artilce that takes you through the "is it a good idea" to getting it written.

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Clifford Petry's curator insight, January 18, 11:34 AM

Writing ebook Web Basics.

IOANNIS APOSTOLOU's curator insight, January 19, 12:36 AM

A little research has never been harmful!

Denise Gabbard's curator insight, January 19, 10:52 AM

Writing an ebook can build credibility for you as an expert in your field--IF your ebook offers value to readers! These tips are great ones to take before you start writing! 

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Shareable Social Media Posts | Social Media Today

Shareable Social Media Posts | Social Media Today | Marketing | Scoop.it
Want to know, what to share in your blog post's title and what to say in your social media post that people really like and share.
Marie Clement's insight:

If you read nothing else about the words to use in your blog post headlines and social media status and tweets, read this!  It's a very good infographic that lets you see the difference in appeal certain words have on each platform.

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Marketing's new and re-designed 7P's

Marketing's new and re-designed 7P's | Marketing | Scoop.it

The omni-channel, real-time, everything’s available environment we are currently living in has changed the marketing fundamentals quite radically. The world is no longer the same place for which The marketer E.Jerome McCarthy proposed a four Ps classification in 1960, which has since been used by marketers throughout the world.

 

This age requires us to re-design them. Here’s my attempt. Please  comment and let’s make them even better:

- Position – in customer’s mind

- Performance – the user experience

- Proximity – How close the brand is to it’s customers, Customer intimacy

- Price  – Price is no longer a fixed figure

- Presence – instead of Place

- Product

- Promotion...


Via Jeff Domansky
Marie Clement's insight:

It's 54 years ago since E. Jerome McCarthy came up with the 4 P's and yes, they are still valid, to this list I'd also add People because it doesn't matter how online we go, people still buy people - used to only be added for service-based business marketing. 

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Jeff Domansky's curator insight, January 19, 11:55 PM

Of course, I'd add an eighth "P" - Public Relations!

ubiqinno's curator insight, January 20, 2:57 PM

Very interesting update - good thinking changing these marketing P's to the digital world.

dan's curator insight, January 22, 8:40 AM

P's

I can add a few More!

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How to Write Better Headlines [Infographic]

How to Write Better Headlines [Infographic] | Marketing | Scoop.it
Want more traffic to your blog? Here are some tips for writing more compelling headlines.
Marie Clement's insight:

This is a good infographic - I particularly like the "formula for creating headlines" section - very easy to use for refernece!

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How to Create Squeeze Pages: What Makes a Great Squeeze Page Design? | WordStream

How to Create Squeeze Pages: What Makes a Great Squeeze Page Design? | WordStream | Marketing | Scoop.it
Wondering how to create a squeeze page? Check out our complete guide including squeeze page best practices and examples of great squeeze pages!
Marie Clement's insight:

This is a fantastic article that not only explains the purpose of squeeze/splash pages but also gives you some very good advice about what to use and what to avoid when you are setting up your own squeeze pages.  Worth a read.

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How To Choose The Best Color Palette For Your Business Website

How To Choose The Best Color Palette For Your Business Website | Marketing | Scoop.it

Via Daniel Watson
Marie Clement's insight:

An area often overlooked and decided simply by the business owner's preferences.  There are some insights here as to what colours represent and how you can influence perception by using colour!

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Carmen Saunders's curator insight, January 30, 9:58 PM

Color is so important especially in being consistent for biz cards, website, fliers, etc. 

Ann Dixon's curator insight, February 23, 5:12 AM

Really interesting article on the psychology of colour on your business website. Discover what colour your business is/should be for most effect.

Anthony MARTINS de NOBREGA's curator insight, March 4, 12:40 AM

pas anodin du tout.....90% de la population est visuelle......les couleurs jouent sur les émotions.....les émotions sur les décisions clés.....

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New Broadli App Will Help You Actually Use Your Sprawling LinkedIn Network

New Broadli App Will Help You Actually Use Your Sprawling LinkedIn Network | Marketing | Scoop.it

Unless you enforce a strict selectivity policy, there's a good chance your LinkedIn network has some significant percentage of complete strangers who may never be able to help you professionally--or who may, and you'd never know it.

 

New mobile app Broadli aims to rein in the perpetual disorganization of professional social networks, helping people find those connections, or connections of connections, who can help them most, and vice versa.

 

Created by New Zealand-born entrepreneur Claudia Batten and Alessandra Lariu, cofounder of global women's digital marketing network SheSays and one of Fast Company's Most Creative People 2010, Broadli is an attempt, says Batten, to "digitize serendipity"--that is, use networks better to increase the chances of connecting with the right person at the right time....


Via Jeff Domansky
Marie Clement's insight:

This looks really interesting - I am all for visual grouping! 

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Jeff Domansky's curator insight, January 27, 12:16 AM

New LinkedIn app Broadli is worth a look for more effective LinkedIn connections.

massimo facchinetti's curator insight, January 27, 12:30 AM

Miracle application, if it works...

Dev's curator insight, January 27, 1:49 AM

wow, top first line is just eyeball grabbing; thank you

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How Colors Affect Conversion Rate

How Colors Affect Conversion Rate | Marketing | Scoop.it

...Did you know that color accounts for 85% of the reason why you purchased a specific product? Or that full-colored ads in magazines are recognized 26% more than black and white ads?

 

The psychological elements go even deeper when you look at the specific meanings of colors. For example, if you use the color blue on your products, it will give your customers a calming effect…while black, on the other hand, gives your customers a sense of exclusivity.

 

So, the real question that comes to mind is: how should you use color within your marketing?...


Via Jeff Domansky
Marie Clement's insight:

Interesting article - the blue & orange combination to attract impulse buyers is evident on most eCommerce sites - now I know why!

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Alison D. Gilbert's curator insight, January 26, 3:17 PM

Color even affects conversion rate. Visual imput is so sublte yet so powerful.

Ali Anani's curator insight, January 26, 9:19 PM

What color does your marketing sing?

Intriguing Networks's curator insight, January 27, 12:11 PM

Designers ignore this at your peril and marketers make sure your designers knows, becuase they don't always like 'evidence' to spoil their scheme...

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The 33 Undisputable Laws of Content Marketing Success

There has been a lot of fuss about content marketing and how to make it work if you're a business. In frank and concise language, Marcus Sheridan explains how c
Marie Clement's insight:

What a great slideshow - some fantastic tips and I defy anyone to not find one of these slides useful!!!

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Dramatically Improve your Facebook Page

Dramatically Improve your Facebook Page | Marketing | Scoop.it
Great tips on strategy to dramatically improve your Facebook page by Peg Fitzpatrick.
Marie Clement's insight:

Some really good tips in this article and very interesting how the science of making Facebook pages work is explained.

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The Essential Elements of an Excellent Blog Post [INFOGRAPHIC]

The Essential Elements of an Excellent Blog Post [INFOGRAPHIC] | Marketing | Scoop.it
Writing a great blog post is like baking a cake -- make sure you always have these essential ingredients!
Marie Clement's insight:

Great infographic taking you through the process of writing killer content!

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Rescooped by Marie Clement from Public Relations & Social Media Insight
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The Evolution and top 10 game changers of Social Media an infographic

The Evolution and top 10 game changers of Social Media an infographic | Marketing | Scoop.it

What did we do before mobile devices? I remember trying to arrange to meet friends when I was a teenager and you never quite knew if they were going to turn up late or not but today it doesn’t matter as you can tweet, Whatsapp, text or even -heaven forbid – actually call them. This enables us all to have that constant always-on access to the internet and stay in touch by our social media channels....


Via Jeff Domansky
Marie Clement's insight:

Interesting infographic showing when various services/networks came on board - especially interesting is how quickly things change these days compared to years ago - frightening to think 75 years passed from us getting radio to email!

more...
Alison D. Gilbert's curator insight, January 25, 3:48 PM

It is hard to believe that some of the social media tools that we use today without giving them a second thought, like brushing our teeth, have a very short history. What did we do before them?

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10 Awesome Infographics to Guide your Marketing Plan for 2014 - Search Engine Journal

10 Awesome Infographics to Guide your Marketing Plan for 2014 - Search Engine Journal | Marketing | Scoop.it
Infographics seem to be getting more and more popular lately. They’re certainly fun to look at, and they convey useful information in a format that’s fast
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Sara Greenfield's curator insight, January 20, 6:37 AM

Excellent infographic. There are so many useful tools that can be used it can be difficult to know where to start or where to find the time to try them out. I usually play around with these sorts of things on a weekend (a bit like work that overlaps with a hobby) and tend to then stick to using the  ones that I feel comfortable with.  If I don't find them easy to use or I don't get reminders from the publishers, then I tend to forget to use half the things that I sign up for.

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Why You Should Discuss Content Marketing Strategy Before Tactics

Why You Should Discuss Content Marketing Strategy Before Tactics | Marketing | Scoop.it
When your organization starts creating content, it needs a purpose and a target. Otherwise, your efforts are more likely to fail, and you'll definitely have trouble justifying your investment when ...
Marie Clement's insight:

I think there should be another Top "W" question here!  What!  What are we going to talk about that engages our audience.  Good article and one that marketing managers/business owners/writers should take a few minutes to read.

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8 Reasons You're Not Getting More Followers on Twitter

8 Reasons You're Not Getting More Followers on Twitter | Marketing | Scoop.it
Are you trying to get more Twitter followers? Are you not getting any response to your Tweets? My bet is you're making at least 1 of these 8 mistakes.
Marie Clement's insight:

This article is a good quick read and accurately summarises the main mistakes people make on Twitter. Think about people's timelines - they move QUICK!  So make the stuff you talk about relevant to the followers you want to engage with and remember to use hashtags - they help people to search by topics #twitter 

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