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Six Steps to Take Before You Write An eBook

Six Steps to Take Before You Write An eBook | Marketing | Scoop.it

Most writers simply begin writing the moment they come up with an ebook idea they feel is worth pursuing. However, it’s best to wait a moment…or a few moments…to focus and evaluate that idea. This helps your book have a chance of succeeding in the ever-more competitive ebook market. To give your book a good start, take the following six steps before you write an ebook...


Via Jeff Domansky
Marie Clement's insight:

eBooks are a great way to position yourself as an expert in particular areas.  They are by design quick, easy to distribute and fantastic to use as lead magnets for PPC or social media campaigns. This is a good artilce that takes you through the "is it a good idea" to getting it written.

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Clifford Petry's curator insight, January 18, 2014 2:34 PM

Writing ebook Web Basics.

IOANNIS APOSTOLOU's curator insight, January 19, 2014 3:36 AM

A little research has never been harmful!

Denise Gabbard's curator insight, January 19, 2014 1:52 PM

Writing an ebook can build credibility for you as an expert in your field--IF your ebook offers value to readers! These tips are great ones to take before you start writing! 

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How to Get Your First 1,000 Followers on Twitter, Facebook

How to Get Your First 1,000 Followers on Twitter, Facebook | Marketing | Scoop.it
A look at the strategies and tips for getting your first 1,000 followers on Twitter, Facebook, Pinterest, Google+, LinkedIn, and Instagram.
Marie Clement's insight:

Really useful article with lots of links to "do" what is recommended.  Covers Twitter, Facebook, Pinterest, Google+, LinkedIn and Instagram. Worth setting 15 minutes with a pen and a coffee!

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The Evolution of Social Media Since 2004 [Infographic]

The Evolution of Social Media Since 2004 [Infographic] | Marketing | Scoop.it
Check out how social media has evolved in the last 10 years and what each social network's usage stats look like now.
Marie Clement's insight:

And how quickly we embrace each new channel! Hard to imagine what we used to spend our time on pre online social!

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23 Types of Lead Gen Content to Put Behind Your Landing Pages

23 Types of Lead Gen Content to Put Behind Your Landing Pages | Marketing | Scoop.it
Keep things fresh by switching up your content balance. Here are 23 different offer formats to experiment with.
Marie Clement's insight:

Some good ideas of what content you can put behind your landing pages to generate traffic and build your lists - you will probably have lots of readily available content lurking on your computer too that can easily be adapted!

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3 New Twitter Features You Need to Know About

3 New Twitter Features You Need to Know About | Marketing | Scoop.it
Twitter has been making a few changes lately. Here's a look at some new Twitter features to keep your eye on, and some questions to consider as you do.
Marie Clement's insight:

I like the look of the audio card!

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25 Ideas to Transform Ho-Hum Infographics into Something Extraordinary - Copyblogger

25 Ideas to Transform Ho-Hum Infographics into Something Extraordinary - Copyblogger | Marketing | Scoop.it
Expand your audience and grow your online media empire with these 25 infographic ideas that help you distribute your educational content in innovative ways.
Marie Clement's insight:

Infographics are great because you get to absorb alot of information quickly in a visual way that makes sense.  This article gives you some background to why people respond to this type of media and also a list of infographic types that you could create yourself which includes themes and concepts.

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"7 Deadly Sins of Social Media Marketing" Cartoon | Tom Fishburne: Marketoonist

"7 Deadly Sins of Social Media Marketing" Cartoon | Tom Fishburne: Marketoonist | Marketing | Scoop.it
Last week, the new social network Ello sparked a tremendous amount of attention with its promise to become the Anti-Facebook. Ello is now receiving 45,000
Marie Clement's insight:

Love this - funny but how true - you will know brands/people who fall into every category!!!

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6 Ways to Reinvigorate Your Stale Online Content Marketing

6 Ways to Reinvigorate Your Stale Online Content Marketing | Marketing | Scoop.it
Here are six ideas that can help
Marie Clement's insight:

If you take nothing else from this article focus on doing one thing well and speak in the first person - people want to build relationships with somebody and if the author is someone they can relate to that will happen.

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Why Are Infographics So Darn Effective? [Infographic]

Why Are Infographics So Darn Effective? [Infographic] | Marketing | Scoop.it
Learn the data behind why visual content and infographics are effective -- and why brands can benefit from using infographics in their marketing.
Marie Clement's insight:

Infographics are great and if you look at this one you will definitely relate to the findings and the quoted percentages are very interesting

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Time Management Tips For Social Media | Altrincham Social Media Training

Time Management Tips For Social Media | Altrincham Social Media Training | Marketing | Scoop.it
Social Media Marketing can be one big time suck if you don't plan ahead. Altrincham HQ look at Time Management Tips For Social Media
Marie Clement's insight:

This is a good article that gives you a 4 hour weekly plan to manage your social media interaction (obviously more time will be needed to actually develop good content) but this is great to get going.

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33 Tweetable Tips That'll Help You Master LinkedIn [Infographic]

33 Tweetable Tips That'll Help You Master LinkedIn [Infographic] | Marketing | Scoop.it
Check out this infographic with 33 LinkedIn tips, each in under 140 characters.
Marie Clement's insight:

Some great tips here for getting not only your communication but also engagement right on LinkedIn 

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Before & After: 11 Brands That Gave Their Slogans a Makeover

Before & After: 11 Brands That Gave Their Slogans a Makeover | Marketing | Scoop.it
Great marketing taglines are timeless, but bad ones can cause a branding crisis. Here are 11 companies that gave their bad taglines a makeover.
Marie Clement's insight:

Sometimes it works!  Others it doesn't!  Some good examples here but thousands more out there if you type "good slogans" into your browser.

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How People Buy: The Evolution of Consumer Purchasing [Infographic]

How People Buy: The Evolution of Consumer Purchasing [Infographic] | Marketing | Scoop.it
Learn how people have changed their purchasing habits over the last hundred years.
Marie Clement's insight:

Instead of looking at what people are buying, this infographic looks at how people have bought over the past century and identifying trends.  Interesting timeline. 

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Brand Attachment vs. Brand Loyalty: What is the Difference & Why Does It Matter?

Brand Attachment vs. Brand Loyalty: What is the Difference & Why Does It Matter? | Marketing | Scoop.it
ind out what your customers’ passions, connections and affections are. Target your PR with that in mind, and see how they follow by becoming attached to your brand – not just showing loyalty, but true attachment. H
Marie Clement's insight:

I am attached to several brands for various reasons but without doubt they tick the 3 element boxes (I have affection, a connection and a passion for them) - and I tell others about them - often joking I should be on commission or work for said brands!  So to start building brand attachment you must find out what your customers’ passions, connections and affections are. Brand attachment goes beyond loyalty! 

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100 Killer Ideas For Your Social Media Content

100 Killer Ideas For Your Social Media Content | Marketing | Scoop.it

Never run out of social media content ideas again! The following list covers just about everything you could possibly post on social media. From personal, to business-related, to promotional posts, this list of 100 ideas will keep you inspired for a long time. 1. Quotes: Humorous, inspiring or motivational quotes always [...]

Marie Clement's insight:

Never run out of ideas again - very easy to read & you will get some tips and be scheduling/posting within minutes using this article as a guide to get your content out there.

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The History of Hashtags [Infographic]

The History of Hashtags [Infographic] | Marketing | Scoop.it
Take a look at the hashtag's journey from its conception in August 2007 to the end of 2013.
Marie Clement's insight:

Some platforms still do not embrace the hashtag and often you can put your audiences off if you mass-broadcast across say Twitter and Linked in using them!

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Do You Think Facebook Adverts Are A Good Idea For My Business? | Veronica Pullen

Do You Think Facebook Adverts Are A Good Idea For My Business? | Veronica Pullen | Marketing | Scoop.it
This is an email I received earlier from a member of my community. It's a question I've been asked a few times, so I figured that sharing the answer here may help you too... Q: “Do you think Facebook adverts are a good idea for my business? The challenge is that I only have a low budget!” As is often in marketing, the answer to this question isn’t a straightforward yes or no. It depends. Before you dive into the Facebook adverts manager and invest your time and money, ask yourself these questi
Marie Clement's insight:

This article quickly explains how a Facebook (or any PPC) campaign should work - work a read

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9 Examples of Extraordinary Infographics From 2014

9 Examples of Extraordinary Infographics From 2014 | Marketing | Scoop.it
Get inspired by these stunning infographic examples from the past year.
Marie Clement's insight:

Some great examples here - I like the interactive ones!

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Now like and comment as page without switching profiles on Facebook · Mapplinks · Digital Marketing

Now like and comment as page without switching profiles on Facebook · Mapplinks · Digital Marketing | Marketing | Scoop.it
Tired of using the "Use Facebook as" option every time you want to comment as a page? Facebook now lets you like and comment as page without it!
Marie Clement's insight:

This is a great feature that Facebook has added - from within your own profile you can now choose which page you want to comment as on posts without having to switch to that account.  Meaning you continue to use Facebook as yourself without missing notifications etc.

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21 Types of Content We Crave

21 Types of Content We Crave | Marketing | Scoop.it
If your content doesn't resonate with your audience, then they won't follow you where you want to take them. Here's a list of ideas for creating 21 types of content we all crave.
Marie Clement's insight:

Print this infographic off and refer to it when you are struggling to find content that will appeal to your audience - a good handy guide.

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Common Headline Writing Myths We Should All Stop Believing

Common Headline Writing Myths We Should All Stop Believing | Marketing | Scoop.it
First, a situation reveals a painful gap in our knowledge (that's the headline), and then we feel an urge to fill this gap and ease that pain (that's the click). 
Marie Clement's insight:

George Loewenstein said in his monograph "The Psychology of Curiosity" First, a situation reveals a painful gap in our knowledge (that's the headline), and then we feel an urge to fill this gap and ease that pain (that's the click).  Very true but value is more important than clickability especially if you want to build long term relationships with your subscribers - only use the clickbait if you can follow through in the content!

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Speak Your CEO's Language: 3 Ways to Show Marketing's Impact on Revenue

Speak Your CEO's Language: 3 Ways to Show Marketing's Impact on Revenue | Marketing | Scoop.it
Learn about the different types of revenue reports you can run to gauge the success of your marketing.
Marie Clement's insight:

It is crazy to continue spending in areas where you don't know how effective they are for your business and customer engagement.  It only takes a few minutes to track digital activity and you literally have to just log in on most platforms and you can pull off reports to tell you everything you want.

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5 Quick Wins On Twitter To Avoid | Altrincham Social Media Training

5 Quick Wins On Twitter To Avoid | Altrincham Social Media Training | Marketing | Scoop.it
The old adage goes "If It Sounds Too Good To Be True, it probably is" - Altrincham HQ look at the 5 Quick Wins On Twitter To Avoid
Marie Clement's insight:

This is an excellent article that quickly summarises five of the quick Twitter wins to avoid - I know many who have used them and yep, they've backfired! 

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5 Quirks of the Human Brain Every Marketer Should Understand

5 Quirks of the Human Brain Every Marketer Should Understand | Marketing | Scoop.it
The marketer who understands these quirks of the human brain, and keeps them in mind as they strategize, will have an edge over oblivious competitors. And just remember -- you’re not immune to them, either.
Marie Clement's insight:

The marketer who understands these quirks of the human brain, and keeps them in mind as they strategize, will have an edge over oblivious competitors. None of us are immune to them either!

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How Responsive Web Design Works [Infographic]

How Responsive Web Design Works [Infographic] | Marketing | Scoop.it
This infographic illustrates what responsive web design is, how it works, and why you should make the switch.
Marie Clement's insight:

I for one get very frustrated with non-responsive websites - scary stat there saying that smartphone users check their devices 150 times a day.  Mobile is giving you a direct route to customers but also demands so much of the users time, I wonder how much on distractions?!

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The Elements of a Compelling Sales Story

The Elements of a Compelling Sales Story | Marketing | Scoop.it
At each step, remember to humanize it. Stories are told in the first place because they resonate better with people than pure data. Too many use cases are about companies, and they don’t relate the situation through the buyer’s eyes. Infuse people-centric anecdotes at the start (“The CMO had been having a problem with X challenge for six months”), in the middle (“The CMO was forced to choose between X and X”), and at the end (“The CMO was recognized by analysts as one of the key revenue drivers”).
Marie Clement's insight:

This is a good article, in particular in step 4 they say - At each step, remember to humanize it. Stories are told in the first place because they resonate better with people than pure data. Too many are about companies, and they don’t relate the situation through the buyer’s eyes. Infuse people-centric anecdotes at the start (“The CMO had been having a problem with X challenge for six months”), in the middle (“The CMO was forced to choose between X and X”), and at the end (“The CMO was recognized by analysts as one of the key revenue drivers”). If you do nothing else, think about buidling this beginning, middle and end into your conversations.

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