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How to fuel your SEO in 2014?

How to fuel your SEO in 2014? | MARKETING | Scoop.it
SEO in 2014 will be more comprehensive than ever before. Learn how to align your strategies for better ranks in 2014.

Via Alex Butler
Liz Papagni's insight:

Today, SEO isn't just about keywords and phrases, it's about content and influence to maximize  budgets and results. 

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Roger L. Gill's curator insight, December 27, 2013 1:51 PM

Short Take  on SEO for 2014.

Nathalie Prinet-Houairi's curator insight, January 16, 2014 12:27 PM

Le SEO toujours et encore

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7 Missing Elements of Your Content Strategy - Small Business Trends

7 Missing Elements of Your Content Strategy - Small Business Trends | MARKETING | Scoop.it
Small Business Trends
7 Missing Elements of Your Content Strategy
Small Business Trends
A challenge when creating your content strategy is speaking to a specific audience.
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The Weird Strategy Dr. Seuss Used to Create His Greatest Work (And Why You Should Use It, Too)

The Weird Strategy Dr. Seuss Used to Create His Greatest Work (And Why You Should Use It, Too) | MARKETING | Scoop.it
Dr. Seuss was given 50 words. That was the size of his canvas. His job was to see what kind of picture he could paint with those words. You and I are given similar constraints in our lives. (RT @MaryBuckham: The Weird Strategy Dr.
Liz Papagni's insight:

Constraints provide opportunity- it is what you do with your time, not how much time you have. 

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5 Ways to Mix Outbound Marketing & Inbound Marketing Strategies - Inbound Marketing Firm | Marketing Matters Inbound

5 Ways to Mix Outbound Marketing & Inbound Marketing Strategies - Inbound Marketing Firm | Marketing Matters Inbound | MARKETING | Scoop.it
Outbound marketing efforts are no less valuable than Inbound Marketing Strategies.
Liz Papagni's insight:

"Integration"  is the key to maximizing results.

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How Native Advertising is Going to Change Marketing in 2014 [VIDEO

How Native Advertising is Going to Change Marketing in 2014 [VIDEO | MARKETING | Scoop.it

Marketing is in transition. Banner ads don’t work. Interruption advertising is delivering diminishing returns and traditional advertising is a waste of money.


Via Kamal Bennani
Liz Papagni's insight:

Educate and provide value based upon your customers needs and brand value. The concept isn't new, just the package.

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Google+ Branding Strategies

Google+ Branding Strategies | MARKETING | Scoop.it
Like this infographic? Grab a proven framework for content marketing that works from Copyblogger.

Via Thomas Faltin
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Rescooped by Liz Papagni from digital marketing strategy
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20 Marketing Statistics That Will Drive 2014 [INFOGRAPHIC]

20 Marketing Statistics That Will Drive 2014 [INFOGRAPHIC] | MARKETING | Scoop.it
20 Marketing Statistics That Will Drive 2014 [INFOGRAPHIC]

Via malek
Liz Papagni's insight:

Content strategies will be key to the success of both digital and other marketing communications disciplines. The key to great content strategy, know your brand value, competitive difference and target audience

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malek's curator insight, November 5, 2013 7:50 AM

social media budgets are expected to double over the next 5 years – that’s a whole lot of Twitter Promoted Trends – and 65% of people are visual learners, hence the industry-wide shift towards visual content.

malek's comment, November 10, 2013 4:25 PM
Thank you Nuno Sousa for Scoops. Good luck with new blog
Rescooped by Liz Papagni from Digital-News on Scoop.it today
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5 Small-Business Branding Lessons to be Learned from Halloween Characters

5 Small-Business Branding Lessons to be Learned from Halloween Characters | MARKETING | Scoop.it
ADOTAS — Happy Halloween! It’s a time for costumes, spooks, candy, and branding lessons for small businesses. That’s right, a time to take a look at what small business branding lessons we can learn from Halloween characters.

Via Thomas Faltin
Liz Papagni's insight:

Small business owners are all so busy building their  business and servicing their clientele,  they simply don't have the time to consider that the fundamentals can help them with these tasks. Branding really does matter and it doesn't have to take a long time to build the right foundation or take a huge budget. Outsource it. Start today!

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Rescooped by Liz Papagni from Consumer Behavior in Digital Environments
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Eye Tracking 101: How Your Eyes Move on a Website

Eye Tracking 101: How Your Eyes Move on a Website | MARKETING | Scoop.it

Engage website visitors better by designing your site to match how people's eyes move on the page. Here are some surprising eye tracking stats to help.

 

Putting together a great looking website is a great start, but it is just a start.

 

True web design requires you to venture beyond the aesthetic and into the worlds of User Experience and Conversion Rate Optimization.

Knowing how the viewers of your site really see it can help to shine light on new and/or missed opportunities within your current design. It may also bring out the need for new elements or changes.

 

While there are plenty of options for improving CRO, eye tracking analysis provides some of the most useful information for optimizing your biggest digital marketing asset, your website.

 

A good design will catch people’s eye, but a great design will keep people on your site and get them engaged with your content. And while you shouldn’tunderestimate the power of good copy, your design is what people notice first.

 

We teamed up with our friends over at Single Grain to put together the infographic below in hopes that it will help everyone get a better, basic understanding of what eye tracking is and what it can do.


Via Russ Merz, Ph.D.
Liz Papagni's insight:

Understanding behavior is a critical element to marketing effectiveness

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Steve Baker's curator insight, February 19, 2014 7:37 AM

Designing clean, effective websites that work and deliver clients 

Mike Milazzo's curator insight, February 21, 2014 10:09 AM

When we get past all the ads.

Gonzalo Moreno's curator insight, February 22, 2014 6:55 AM

One of my students' favorite topics... XD

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4 Website Testing & Optimization Tips For More Revenue

4 Website Testing & Optimization Tips For More Revenue | MARKETING | Scoop.it

It's time to turn window shoppers into buyers. So what you can test to increase your revenue? Everything. As often as possible. But start with your headlines, call to action, social validation, and title tags and meta descriptions.


Via Kamal Bennani
Liz Papagni's insight:

Old school direct marketing principles that help SEO; traditional knowledge meets modern day. Simply brilliant.

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Rescooped by Liz Papagni from Digital Marketing & Communications
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How to fuel your SEO in 2014?

How to fuel your SEO in 2014? | MARKETING | Scoop.it
SEO in 2014 will be more comprehensive than ever before. Learn how to align your strategies for better ranks in 2014.

Via Alex Butler
Liz Papagni's insight:

Today, SEO isn't just about keywords and phrases, it's about content and influence to maximize  budgets and results. 

more...
Roger L. Gill's curator insight, December 27, 2013 1:51 PM

Short Take  on SEO for 2014.

Nathalie Prinet-Houairi's curator insight, January 16, 2014 12:27 PM

Le SEO toujours et encore

Rescooped by Liz Papagni from Content Marketing & Content Strategy
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7 content marketing myths debunked

7 content marketing myths debunked | MARKETING | Scoop.it

Content marketing allows a business to connect with existing and potential customers by providing value through original or curated content.

With the rising interest in content marketing over the last few years, so-called experts have issued conflicting advice on what works and what doesn’t.

 


Via Stefano Principato
Liz Papagni's insight:

I would add that knowing your brand value  and how that relates to the needs of your customers is key to successful content creation in all internal and external communications.

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Stefano Principato's curator insight, December 2, 2013 10:11 AM

Thinking of your content efforts as solely focused on driving profits won’t help produce the best messaging for your audience. Keep your focus on what information is valuable to your customer by providing the right amount of quality content in the right context.

 
Rescooped by Liz Papagni from Digital-News on Scoop.it today
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B2B Branding Report: You’re Likely Focusing on the Wrong Message

B2B Branding Report: You’re Likely Focusing on the Wrong Message | MARKETING | Scoop.it
McKinsey took a long, hard look at B2B branding and realized companies are putting an emphasis on the marketing materials their customers actually care least about.

Via Thomas Faltin
Liz Papagni's insight:

Know the customer, know the customer, know the customer. It is foundation of your messaging, marketing strategy, marketing plan  AND the content that encompasses these activities.

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Is Social Media Going to be the Death of Branding?

Is Social Media Going to be the Death of Branding? | MARKETING | Scoop.it
Earlier this year, the father of integrated marketing, Don E. Schultz, published an article in Forbes asking just that question1.

Via Thomas Faltin
Liz Papagni's insight:

Buidling the emotional side  of a brand and its value  is more critical then ever. It needs to be client-focused, relevant and provide a long-term benefit to your customers. 

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Four Online Marketing Trends that Will Rule 2014 - Resource Nation (blog)

Four Online Marketing Trends that Will Rule 2014 - Resource Nation (blog) | MARKETING | Scoop.it
Resource Nation (blog)
Four Online Marketing Trends that Will Rule 2014
Resource Nation (blog)
Marketing Plan Trends 2014 The Internet has radically changed the way information is shared and has had a notable impact on the way businesses market.
Liz Papagni's insight:

Pinpointing your brand value and demonstrating how it is relevant to your customers/client will be paramount in 2014.

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