Dr. Seuss was given 50 words. That was the size of his canvas. His job was to see what kind of picture he could paint with those words. You and I are given similar constraints in our lives. (RT @MaryBuckham: The Weird Strategy Dr.
Liz Papagni's insight:
Constraints provide opportunity- it is what you do with your time, not how much time you have.
Content strategies will be key to the success of both digital and other marketing communications disciplines. The key to great content strategy, know your brand value, competitive difference and target audience
ADOTAS — Happy Halloween! It’s a time for costumes, spooks, candy, and branding lessons for small businesses. That’s right, a time to take a look at what small business branding lessons we can learn from Halloween characters.
Small business owners are all so busy building their business and servicing their clientele, they simply don't have the time to consider that the fundamentals can help them with these tasks. Branding really does matter and it doesn't have to take a long time to build the right foundation or take a huge budget. Outsource it. Start today!
Engage website visitors better by designing your site to match how people's eyes move on the page. Here are some surprising eye tracking stats to help.
Putting together a great looking website is a great start, but it is just a start.
True web design requires you to venture beyond the aesthetic and into the worlds of User Experience and Conversion Rate Optimization.
Knowing how the viewers of your site really see it can help to shine light on new and/or missed opportunities within your current design. It may also bring out the need for new elements or changes.
While there are plenty of options for improving CRO, eye tracking analysis provides some of the most useful information for optimizing your biggest digital marketing asset, your website.
A good design will catch people’s eye, but a great design will keep people on your site and get them engaged with your content. And while you shouldn’tunderestimate the power of good copy, your design is what people notice first.
We teamed up with our friends over at Single Grain to put together the infographic below in hopes that it will help everyone get a better, basic understanding of what eye tracking is and what it can do.
It's time to turn window shoppers into buyers. So what you can test to increase your revenue? Everything. As often as possible. But start with your headlines, call to action, social validation, and title tags and meta descriptions.
Resource Nation (blog) Four Online Marketing Trends that Will Rule 2014 Resource Nation (blog) Marketing Plan Trends 2014 The Internet has radically changed the way information is shared and has had a notable impact on the way businesses market.
Liz Papagni's insight:
Pinpointing your brand value and demonstrating how it is relevant to your customers/client will be paramount in 2014.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.