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19 Reasons for Becoming a Business Consultant

19 Reasons for Becoming a Business Consultant | Marketing | Scoop.it
A breakdown of the economics and statistics of becoming a consultant and establishing fees.

Via Marty Koenig
Laura Candelaria's insight:

Great infographic, love the color use. Also an interesting look at the consulting business. I've worked for two companies that have hired an outside consultant. One had lackluster results, the other was fantastic - great ideas, data rich insights, strong focus on not only results but most effective way to get them. Would love to (one day) try getting deeper into that side of the business.  

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Angela Heath's curator insight, October 11, 2013 11:37 AM

A breakdown of the economics and statistics of becoming a consultant and establishing fees.  This is a great overview of what to consider and what the odds are like.  Every business consultant will enjoy  and learn from these stats. Angela Heath, TKC Incorporated.

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10 Tips to Help You Build and Grow a Stand-Out Small Business Brand

10 Tips to Help You Build and Grow a Stand-Out Small Business Brand | Marketing | Scoop.it

Via Daniel Watson
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BSN's curator insight, March 14, 2014 11:49 AM

10 Tips to Help You Build and Grow a Stand-Out Small Business Brand  #branding #smallbiz #businesstips

Tia Ribary's curator insight, March 14, 2014 7:40 PM

Your brand is everything your clients (and others) experience when interacting with you. It's true - as a small business, you may not have a large budget for branding, but you do have a lot of control over the experience you offer, which can make or break your brand.

 

I like these 10 tips as a little branding food for thought.

Ann Dixon's curator insight, March 17, 2014 8:27 AM

Here are 10 great tips for you to optimise your business.

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White Paper - Understanding Personality in Online Communities and Social Media

White Paper - Understanding Personality in Online Communities and Social Media | Marketing | Scoop.it
White Paper - Understanding Personality in Online Communities and Social Media http://t.co/9WddKiyCgh
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Social Media Lie Detector Sorts Fact from Rumor - Discovery News

Social Media Lie Detector Sorts Fact from Rumor - Discovery News | Marketing | Scoop.it
Social Media Lie Detector Sorts Fact from Rumor
Discovery News
Featured.
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83% don't plan on using social media recommendations when buying Christmas presents

83% don't plan on using social media recommendations when buying Christmas presents | Marketing | Scoop.it
The majority of consumers do not plan on using recommendations made through social media when buying Christmas presents this year, YouGov...
Laura Candelaria's insight:

Only UK but still an interesting statistic. Not sure I trust the number completely, the article doesn't list what the survey asked. And "don't plan" is very different than "WON'T" and can't possibly account for it happening accidentally.

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3 Marketing Lessons From Hollywood - Forbes

3 Marketing Lessons From Hollywood - Forbes | Marketing | Scoop.it
3 Marketing Lessons From Hollywood
Forbes
Marketers can learn a lot from Hollywood. From brand building and brand storytelling to marketing strategy and more, marketing lessons from Hollywood don't only come from film promotional campaigns.
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WeddingLovely Puts Thousands Of Wedding Vendor Listings Under One Roof | TechCrunch

WeddingLovely Puts Thousands Of Wedding Vendor Listings Under One Roof | TechCrunch | Marketing | Scoop.it
WeddingLovely, a small, but growing 500 Startups-backed wedding planning service, has now launched a comprehensive wedding vendor directory which combines.. (WeddingLovely Puts Thousands Of Wedding Vendor Listings...
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Small Business Guide To Mobile Marketing

Small Business Guide To Mobile Marketing | Marketing | Scoop.it
Here is a great Small Business Guide To Mobile Marketing infographic that details some eye opening mobile marketing facts. This year mobile internet access will meet and beat desktop access.

Via The Fish Firm
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Francesca Piazza's comment, October 1, 2013 1:37 PM
yes it is really useful, even if I don't agree with everything.
Francesca Piazza's comment, October 1, 2013 1:37 PM
yes it is really useful, even if I don't agree with everything.
Francesca Piazza's comment, October 1, 2013 1:37 PM
yes it is really useful, even if I don't agree with everything.
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The Impact of Digital Tools on Student Writing

The Impact of Digital Tools on Student Writing | Marketing | Scoop.it

These teachers see the internet and digital technologies such as social networking sites, cell phones and texting, generally facilitating teens’ personal expression and creativity, broadening the audience for their written material, and encouraging teens to write more often in more formats than may have been the case in prior generations.  At the same time, they describe the unique challenges of teaching writing in the digital age, including the “creep” of informal style into formal writing assignments and the need to better educate students about issues such as plagiarism and fair use.


Via Nik Peachey
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CECI Jean-François's curator insight, November 10, 2014 2:49 AM

Enquête sur la litteracie numerique, des chiffres intéressants...

Sarah McElrath's curator insight, January 9, 9:38 AM

I definitely see the need to "better educate students about issues such as plagiarism and fair use."

Pamela D Lloyd's curator insight, January 12, 9:46 PM

This study provides insight into the issues teachers see, positive and negative, regarding the ways in which digital tools impact student writing. Overall, they see many benefits, but there are specific areas of concern.

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Exclusive: How Google Will Use Balloons to Deliver Internet to the Hinterlands

Exclusive: How Google Will Use Balloons to Deliver Internet to the Hinterlands | Marketing | Scoop.it
The tech giant is using a novel way to bring the Internet to regions too remote to wire...

Via Marty Koenig
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An Infographic Guide to Content Marketing

An Infographic Guide to Content Marketing | Marketing | Scoop.it

Content marketing is of much more importance today than it ever has been.

Did you know that 90% of all organizations use content marketing in their efforts now? This infographic is filled with vital information on content marketing such as – 91% of B2B marketers use content marketing and 86% B2C marketers are making use of it.

Content marketing is here to stay and these stats definitely prove the fact.


Via Lauren Moss
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Susan Anderson's curator insight, June 12, 2013 10:07 AM

Wow! Companies with blogs produce 67% more leads than those without. 

Kaye Blum's curator insight, June 12, 2013 7:04 PM

A clear infographic explaining the significance of content marketing, especially for B2B.

Delton Allred's curator insight, July 2, 2013 11:33 AM

Interesting infographic! The information it provides is a good way to capture the process of creating and writing content.

 

Don't like the graphics so much.

 

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The Ridiculously Exhaustive Social Media Dimensions Blueprint [INFOGRAPHIC] - TentSocial

The Ridiculously Exhaustive Social Media Dimensions Blueprint [INFOGRAPHIC] - TentSocial | Marketing | Scoop.it
Social Media Design Infographic: All the dimensions, for all of the social media platforms, all in one place.

Via iNeoMarketing
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iNeoMarketing's curator insight, June 18, 2013 6:08 AM

Updated on May 15, 2013.


  • See the article at tentsocial.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us


Nick Jackson's curator insight, June 18, 2013 8:28 AM

I always keep one of these handy.   

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Efficiency and Effectiveness in Digital Advertising

Efficiency and Effectiveness in Digital Advertising | Marketing | Scoop.it

The digital revolution has turned countless businesses and business partnerships on their heads—not the least of which is the relationship between advertisers and their agencies. For the former, digital solves a problem that has dogged the industry since the days of John Wanamaker and his oft-quoted observation: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Advertisers now have the ability to know whether they are targeting the right person in the right place at the right time—a powerful capability.

 

For agencies, however, this capability comes at a price. The almost limitless choices and flexibility related to the timing, placement, and format of digital ads inject multiple layers of complexity—and, often, inefficiency—into digital-marketing operations. With more than 20 potential intermediaries between advertisers and publishers today, the value chain has morphed into a maze of myriad associations and solutions. Complexity too often reigns, and it’s not surprising that agencies are wasting far too many resources and way too much time—in an age when both are in short supply.


Via Vicki Kossoff @ The Learning Factor
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Vicki Kossoff @ The Learning Factor's curator insight, June 3, 2013 5:21 PM

In an increasingly ROI-driven industry, agencies that can translate efficiency gains into added value and superior performance for their clients attain an increasingly important competitive advantage.

Paul Denton's curator insight, June 3, 2013 10:20 PM

Insightful view of digital media

Vicki Kossoff @ The Learning Factor's comment, June 4, 2013 8:30 PM
It is a great read. Glad you enjoyed it.
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14 Powerful Social-Media Sharing Strategies

14 Powerful Social-Media Sharing Strategies | Marketing | Scoop.it

Via Daniel Watson
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Bart van Maanen's curator insight, March 16, 2014 10:22 AM

Uitstekende overwegingen om in je achterhoofd te hebben bij het delen van info via social media.

Bookmarking Librarian's curator insight, March 16, 2014 10:40 PM

Integrating technology - ICT capabilities

 

Nine0Media's curator insight, March 17, 2014 1:26 PM

#DIYSEO #NIne0Media #SocialMediaTools

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Microsoft takes baby steps toward clearing up its branding mess - InfoWorld

Microsoft takes baby steps toward clearing up its branding mess - InfoWorld | Marketing | Scoop.it
Microsoft takes baby steps toward clearing up its branding mess
InfoWorld
Microsoft's attempts at branding -- affixing names to products in ways that mere humans can understand -- have drawn widespread and well-deserved scorn.
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Social Media Is Making You Stupid - TIME

Social Media Is Making You Stupid - TIME | Marketing | Scoop.it
Social Media Is Making You Stupid
TIME
This post is in partnership with Inc., which offers useful advice, resources, and insights to entrepreneurs and business owners. The article below was originally published at Inc.com.
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Photos Become Ads With New Technology - New York Times (blog)

Photos Become Ads With New Technology - New York Times (blog) | Marketing | Scoop.it
Photos Become Ads With New Technology New York Times (blog) The technology from a Finnish start-up called Kiosked works like this: publishers who want to earn revenue from photographs and videos on their sites place a snippet of code from Kiosked...
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20 inspiring branding guides

20 inspiring branding guides | Marketing | Scoop.it

One of the most important things about creating a brand is making sure everything is cohesive. Once a brand pinpoints their values and how they'd like to be per...


Via Alvaro Díaz A.
Laura Candelaria's insight:

Awesome examples here.

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10 Google Apps for Social Media Management and Marketing

10 Google Apps for Social Media Management and Marketing | Marketing | Scoop.it

Via Daniel Watson
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Iron Dane Richards's curator insight, November 9, 2013 7:10 AM

Great Info for Any Business Owner or Marketing Manager

Graham Roberts-Phelps (LION)'s curator insight, November 9, 2013 7:52 AM

10 Google Apps for Social Media Management and Marketing | @scoopit via @rhodanmc http://sco.lt/...

Ahmed Alkandari's curator insight, November 24, 2014 9:03 PM

Google Apps are a cloud-based, hosted service that allows you to integrate a variety of Google products (Gmail, Drive, Calendar, and others). Applications work very well with accounting and finance, productivity, project management, and sales and marketing. All of these comes under Google Apps Marketplace. 

Here is a list of tools that the writer have reviewed and recommend.

1- Wishpond Social Media Marketing Campaigns: 

It offers eight types of social media campaigns in one suite including sweepstakes, photo contests, and group offers. In order to interact with an app that is included, you need to like the page. It's 14 day free trial. Premium plans start at $19 per month. 

2- Blog Upp:

It features all-in-one blog promotion tool where it connects a blog community and media distribution network that broadcasts via different tools or channels. It's free to use and there is a premium version that is available.

3-Fyrebox: 

Helps you create games for your Facebook page. It's free for up to 50 plays per month. Paid plans start at $15 per month.

4- OnFast Social Marketing: 

It's a social media management solution designed for small businesses that enable users to manage and measure social networks from a single dashboard. It's free for 30 days. Prime plans available for small, medium, and enterprise businesses.

5- Zoho campaigns:

They combines email and social marketing software that integrates with a customer relationship management (CRM) application. It offers design templates to make campaign creation easier, and includes post scheduling options for Facebook, Twitter, and LinkedIn, as well as real-time stats. It's Free for up to 500 contacts and 2,500 emails per month. Premium plans start at $5 per month.

6- Tweasy:

It enables marketing via multiple channels that include email, mobile, websites, and Facebook. You can publish news and coupons, launch a contest, create a landing page, or collect customer feedback on all channels. It costs $29 per month.

7- e5: Google Apps + WordPress:

It's an open source plugin that fully integrates WordPress with Google Apps for Business. You can embed files from Google Drive, post photos to your site directly from Picasa, and schedule posts using Google Calendar It's free to use.

8- Web2Express.Social Media Monitoring:

It helps businesses monitor social networks and integrates with some CRM programs. Google Apps Marketplace lists the price as negotiable.

9- Rapportive: 

It's a social CRM application that enables you to view publicly available data about email contacts directly from Gmail including a contact’s photo, list of occupations, location, recent tweets, and social media profiles.

10- Desk.com:

It's a social help desk that features real-time customer support via email, Facebook, Twitter, live chat, web, and phone from a single administrative console. It costs $3 per month for up to 3 people.

 

It was really exciting reading the scoop. It added to my knowledge about Google Apps a lot. All of thees apps and tools are useful to use and access. It helps protect your information and data. It also allows you to monitor your data and your social networks. After reading this scoop, I really advice people to use these apps and to benefit from them. It's also amazing how Google made them all in one as a cloud, were you don't have to worry about loosing informations or data. 

Moreover, most of these apps and tools are free to use. Even for the ones that you have to pay for them, it's actually not expensive and really worth what are you paying for. 

Technology is really developing more and more and it's really important to keep up with thees developments and changes because they are helping us managing our life and makes our life easier. 

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19 Reasons for Becoming a Business Consultant

19 Reasons for Becoming a Business Consultant | Marketing | Scoop.it
A breakdown of the economics and statistics of becoming a consultant and establishing fees.

Via Marty Koenig
Laura Candelaria's insight:

Great infographic, love the color use. Also an interesting look at the consulting business. I've worked for two companies that have hired an outside consultant. One had lackluster results, the other was fantastic - great ideas, data rich insights, strong focus on not only results but most effective way to get them. Would love to (one day) try getting deeper into that side of the business.  

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Angela Heath's curator insight, October 11, 2013 11:37 AM

A breakdown of the economics and statistics of becoming a consultant and establishing fees.  This is a great overview of what to consider and what the odds are like.  Every business consultant will enjoy  and learn from these stats. Angela Heath, TKC Incorporated.

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Google to Ditch Cookies, Start Tracking Users With Anonymous Identifier?

Google to Ditch Cookies, Start Tracking Users With Anonymous Identifier? | Marketing | Scoop.it

 "By tracking with an AdID as opposed to cookies, the data is supposedly more anonymous and protects the user's privacy." Hmmm....sounds promising but I'm not sure I understand how this method is more anonymous. And the article is totally based on speculation, from a single anonymous sourse.

 


Via Tiaan Jonker
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Kickstart A Startup Revolution In 7 Infographics

Kickstart A Startup Revolution In 7 Infographics | Marketing | Scoop.it

Crowdfunding is on the rise, and Kickstarter is leading the pack. Not only is the trend increasing but, it I’ve noticed that the word “kickstart” has replaced some of the actual terms used when referring to other areas of crowdfunding.

 

Kickstarter Stats:

over 5 million daily visitors3700 ongoing projects funded$18 Million of fundingMultiple projects cross the $1 million thresholdFilm and Video, Games, Music, and Technology are the largest Categories


Via Lauren Moss, Antonios Bouris, Martin (Marty) Smith
Laura Candelaria's insight:

Kickstarter. And Infographics. Two of my favorite things.

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Iron Dane Richards's comment, September 23, 2013 8:19 AM
In my latest book on business credit it discusses the value of crowd-funding and Indigogo as they will fund anything unlike Kickstarter that specializes in Media oriented endeavors.
Martin (Marty) Smith's comment, September 23, 2013 10:21 AM
Good insight from Iron Dane Richards. Easier to create a sure takeaway from Indigogo too since they will let campaigns increase the house take and walk away with something where Kickstarter is all or nothing. Either the campaign meets its goals or it gets nothing. 42% of the campaigns on Kickstarter meet their goals and most campaigns are funded at $10,000 or below.
Brett.Ashley.Crawford's curator insight, October 28, 2013 12:18 PM

Nonprofits are also looking to crowdfunding -- but it has a dark underbelly as well.

 

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The Do's and Dont's of Content Marketing - Infographic

The Do's and Dont's of Content Marketing - Infographic | Marketing | Scoop.it

Content Marketing is the New SEO.

Having a Content Marketing strategy for your online business is key to online success in 2013. However, Content Marketing should be done correctly by following certain guidelines.


Take a look at this infographic which shows the Do’s and Dont’s of Content Marketing.


Via Lauren Moss
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Two Pens's curator insight, June 10, 2013 1:10 PM

Content marketing basics for beginners.

John Thomas's curator insight, February 12, 2014 12:50 PM

The Do's and Dont's of Content Marketing - Infographic

Emmanuel 'Manny' Gigante's curator insight, July 11, 2014 11:43 AM

 get #leancontent.   it's good for your stress  and your company's growth. 

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13 Reasons Why Your Brain Craves Infographics [HTML 5]

13 Reasons Why Your Brain Craves Infographics [HTML 5] | Marketing | Scoop.it
Enjoy our HTML 5 interactive infographic that exaplains why infographics are so successful

Via Beth Dichter
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Rethinking Digital Age Marketing Strategy - Branding Strategy Insider

Rethinking Digital Age Marketing Strategy - Branding Strategy Insider | Marketing | Scoop.it
Steve Jobs liked to say that it’s not enough to kill bad ideas, you have to kill good ones too.

 

Digest...

 

Marketing strategy is particularly difficult because the rules have changed. A generation ago, brands mostly strove to create buzz and “drive awareness,” now they need to build compelling experiences that keep consumers engaged.

 

However, the old tasks have not gone away. We still need to run TV ads and in-store promotions, man conference booths and hand out brochures, but now on top of that we have a whole new world of algorithms, apps and devices to master. To meet the new challenges, we need a new strategic approach, a new mindset and new organizations.

 

The above chart shows the three core brand objectives aligned with six tactical strategies. Mere platitudes and a “one size fits all” approach will not do, so once we’ve identified a particular area of need, we want to focus on building an approach designed for that specific task, rather than chasing the latest fad.


Via iNeoMarketing
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Hsin-Ju Tsai's curator insight, October 1, 2014 7:26 AM

In this digital age, traditional branding strategy may not effective to be executed. This article is showing the new brand strategy, three core brand objectives with six tactical strategies. @Ashleigh Ali

 

Matthew Alipour's curator insight, October 2, 2014 1:55 AM

A big question is how can we increase the size of the end of the funnel?

Katia Giovaneli Vatneberg's curator insight, October 28, 2014 4:56 AM

Time to rethink!