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Seth Godin: What Marketers Are Getting Wrong

Seth Godin: What Marketers Are Getting Wrong | Marketing | Scoop.it
The marketing expert shares how companies can change their tactics to get customers' attention more effectively.
Kumar's insight:

Very true. Internet has been the greatest disruptive agent for Marketing and Marketing continues to revolve around getting attention.

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Southwest Airlines Understands the Heart of Marketing is Experience - Forbes

Southwest Airlines Understands the Heart of Marketing is Experience - Forbes | Marketing | Scoop.it
Forbes
Southwest Airlines Understands the Heart of Marketing is Experience
Forbes
Southwest Airlines recently launched new branding for the airline. It's snappier and more refined, yet still reflective of a colorful Southwest.
Kumar's insight:

“Your brand is no longer what you say it is. Welcome to a new era of marketing and service in which your brand is defined by those who experience it and more importantly, by those who deliver it.“

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Five Ways to Win Trust

Five Ways to Win Trust | Marketing | Scoop.it
Tracey Parsons explains why marketers have to change the way that they talk and behave in order to win trust (Five Ways to Win Trust: Guess what fellow marketers? The people we so desperately want to pay att...
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Location Based Marketing with Apple's iBeacon

Location Based Marketing with Apple's iBeacon | Marketing | Scoop.it
iBeacons is actually Apple's BLE (Bluetooth Low Energy) beacon service. A beacon in and of itself is just a broadcasted signal that other BLE devices can pick up. What's included in that transmissi...
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Is Marketing Your Home Business On Facebook Really For You?

Is Marketing Your Home Business On Facebook Really For You? | Marketing | Scoop.it
Blog post at Sherman Smith's Blog :  

When it comes to marketing your home business on facebook there is of course a beneficial way and not so beneficial way to do it. [..] (Is Marketing Your Home Business On Facebook Really For You?
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The Secret Of Wendy's Social Media Success: Massive Stupidity

The Secret Of Wendy's Social Media Success: Massive Stupidity | Marketing | Scoop.it
Want to keep from being hated on in social media? Take a page from Wendy's, which has a new video campaign for its pretzel bun sandwiches that's a hit on Facebook and Twitter.
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10 Reasons You Should Attend Social Media Marketing World 2014

10 Reasons You Should Attend Social Media Marketing World 2014 | Marketing | Scoop.it
Do you want to fast-track your chances of success with social media marketing? Here's how Social Media Marketing World 2014 can help you do just that.
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Here's What The Marketing Organization Of The Future Should Look Like - Forbes | #TheMarketingAutomationAlert

Here's What The Marketing Organization Of The Future Should Look Like - Forbes | #TheMarketingAutomationAlert | Marketing | Scoop.it
2020 isn’t the future; the future is now. Every day, the look and feel and function of marketing is transforming radically—and so the means to keep up must be transforming too.

 

Key excerpt...

 

And according to the project, called Marketing2020, the winning companies will have highly integrated organizations—that is, hub-and-spoke structures whereby the CMO is in the middle, with roles akin to product manager, marketing strategies manager, advertising director, PR manager, market-research director and promotion director creating the spokes and rim of the wheel. Silos are finally nonexistent; the integration and interconnectedness of this new model enables full coordination of all constituents.


Via marketingIO
Kumar's insight:

Nice: Think (Analytics); Do (Production/Content); Feel (Engagement)

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marketingIO's curator insight, October 6, 2013 9:51 PM

And from the person heavy to the tech light, here's take 2 of 2, which completely ignores technology and the data-driven culture of marketing. A throwback.

Alia Goral's curator insight, October 28, 2014 4:02 PM

Demonstrates a new way of organizing a company that will allow for better integration and communication within the company. 

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Marketing - Wikipedia, the free encyclopedia

Marketing - Wikipedia, the free encyclopedia

In the case of nonprofit organization marketing, the aim is to deliver a message about the organization's services to the applicable audience. Governments often employ marketing to communicate messages with a social purpose, such as a public health or safety message, to citizens.

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10 Best Ever Marketing Fails

10 Best Ever Marketing Fails | Marketing | Scoop.it
It's Friday!So we're posting these funnies, for no other reason than they made us laugh...my personal favorite is Turkish Airlines...Enjoy :D (The Best Way To Manage A Successful Affiliate Internet M http://t.co/Mf4jflGV8s...
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The simplest and greatest marketing story ever told « 9 INCH MARKETING

The simplest and greatest marketing story ever told « 9 INCH MARKETING | Marketing | Scoop.it
Kumar's insight:

Sampling is the lowest hanging fruit in marketing.

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Network Marketing Q&A 5 - Bonnie Cribbs

Network Marketing Q&A 5 - Bonnie Cribbs | Marketing | Scoop.it
Part 5 of the Network Marketing Questions & Answers deals with branding, information overload, facebook cover photos and attracting people to you.
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Create True Customer Loyalty: 10 Rules

Create True Customer Loyalty: 10 Rules | Marketing | Scoop.it
True customer loyalty means making the relationship more important than making the sale.
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Creating Great Guerrilla, Sabotage and Ambient Marketing

Creating Great Guerrilla, Sabotage and Ambient Marketing | Marketing | Scoop.it
Ambient marketing, digital marketing, direct marketing, piggyback marketing, flibittyfloo marketing – there are so many disciplines a good designer, marketer, and manager have to know.
Kumar's insight:

Brilliant! The Ads as well as the way they have been used to define the terms Ambient, Guerrilla & Sabotage Marketing.

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Why Citibank Eliminated Its Digital Marketing Department - Business insider

Why Citibank Eliminated Its Digital Marketing Department - Business insider | Marketing | Scoop.it
In a crowded conference hall filled with digital ad marketers, Citibank North American head of consumer marketing Vanessa Colella explained why it made perfect
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