Social selling is at the core of what we do as marketers but one piece of the puzzle has been missing. We've forgot about the power of relationships.In a recent study, Introhive found that 98% of sales professionals believe that relationships are the most important aspect of sales. It sounds obvious when you hear it, but it’s rarely where time and efforts are spent. Thousands of professionals around the world are wasting time cold calling new prospects while ignoring the customers they already have. As a result, these customers are finding services and products at their competitors because they invested in building and establishing that relationship.
I've seen many businesses, primarily those in advertising and SEO, lose clients because they didn’t focus on the relationship. Don Draper once said, The day you sign a client is the day you start losing one. And it’s the truth. You need to focus on building a relationship with your clients that is built on trust and a clear understanding that you’re both looking to achieve their goals together.
You can do this by spending time on Twitter finding great content to share with your clients or taking them out for dinner. You might be surprised how easy it is to improve your relationships with existing clients and potential prospects using content marketing techniques or an old fashioned phone call. It’s the little gestures that can help take your relationships to the next level and make your career and business prosper....
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.